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nDash Writer Profile for Melody Abeni

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The Engineer of Calm® | Creative writing for not-so-creative firms

About Me

Hello! I'm the Engineer of Calm®, and I'm here to help you get the best out of your words. 


No one wants to spend their precious time trying to decipher jargon or waffle. And apps like Grammarly will only tell you if you’ve made a glaring mistake, not if your text reads well. 


You only have a few minutes to grab your reader’s attention so they keep reading what you have to say – so allow me to help you use that time wisely! 


In addition to writing (or rewriting) your promotional materials, I can also help you sense-check your grammar, punctuation and structure without changing the essence of your work. This includes cross-checking your references to facts, real-life events, places, and people (to avoid issues with accuracy) and ensuring that your formatting is consistent. 


You'll find me delightful to work with because: 


  1.  I speak your language. Besides my credentials, I come from a fast-paced commercial background and understand how you can position yourself as an expert and a leader - without sounding like a robot in the process!
  2.  I care about your results. When it comes to your success, I leave no stone unturned. I always ask the right questions and listen carefully because it's all about meeting your client at their point of need. No unnecessary hype. No gimmicks.


Having worked at (and with) companies such as the Boston Consulting Group (BCG), Prudential/M&G, Standard Chartered Bank, and smaller international firms in various roles, I appreciate high-quality work, communications and processes. So I aim to bring that experience to help YOU work well. 


Does that sound good to you? Get in touch and let's explore how I could support you with making sure your marketing materials sound authentically yours. 

Industries I Write About

Law & Politics

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Health & Wellness

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Business

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Finance

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Education

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Technology

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My Writing Samples

Ghostwritten Thought Leadership Article (1) – Copywriting Agency

I drafted this first article in a series on thought leadership for a copywriting agency based in Bristol and London.

https://www.procopywriters.co.uk/copywriters/portfolio/thought-leadership-article-copywriting-agency/

Ghostwritten Thought Leadership Article (2) – Copywriting Agency

I drafted this second article in a series on thought leadership for a copywriting agency based in Bristol and London.

https://www.procopywriters.co.uk/copywriters/portfolio/thought-leadership-article-2-copywriting-agency/

Corporate Announcement – Financial Services Firm

I drafted the initial version of this public announcement for the firm’s new Advisory Board member appointment. My goal here was to highlight her expertise and knowledge as a trusted advisor, with a strong focus on her sustainability experience.

https://www.procopywriters.co.uk/copywriters/portfolio/corporate-announcement-financial-services-fir

Public Speaking Bio – Financial Services Firm

I prepared a speaker bio for a Finance CEO who was invited to speak at a conference for African investment firms with an interest in sustainability projects. To capture the interest of the audience, I honed in on specific elements of his background to assert his authority and experience.

https://www.procopywriters.co.uk/copywriters/portfolio/public-speaking-bio-financial-services-firm/

How About No? A quick guide to maintaining your professional boundaries with clients

This is a professional development blog post I created for small business owners, which was originally hosted on my personal portfolio website (no longer active).

https://msa-muses.medium.com/how-about-no-fec3641efb91

Communication Lessons Learnt by an Executive Assistant Who Escaped the Corporate World

This is a humourous blog post based on my professional experience as an executive assistant in the corporate world.

https://msa-muses.medium.com/the-reflections-of-an-executive-assistant-who-escaped-982e3552473d

Experience

Freelance Writer & Creative Digital Entrepreneur

MelSa Productivity offers a human-focused writing and business management solution specifically for small, specialist B2B firms and 'corporate escapees' who have a strong ethos to create a positive social impact with what they do. As an independent contractor, I am fully insured, ICO registered for data protection, DBS vetted and solely responsible for the relevant overheads.

Company: MelSa Productivity Limited

I worked there from 4/2019 until now

Office Manager & Executive Assistant to Board of Directors

Boutique Asset Management firm dealing in renewable energy and sustainable construction projects - PA and Project Manager to Board of Directors (50/50 split between business & personal).

Company: AGR Power Group

I worked there from 8/2018 until 9/2019

Executive Assistant

Top Global Management Consultancy firm - EA to 2 Partners and 3 Principals.

Company: Boston Consulting Group (BCG)

I worked there from 2/2018 until 7/2018

Office Manager & Team Assistant

Global Management Consultancy firm - EA to Managing Partner + 6 other Partners.

Company: Arthur D. Little UK (ADL Digital Problem Solving)

I worked there from 1/2017 until 1/2018

Senior Relocation Consultant

Global Mobility firm specialising in corporate relocation services for in blue chip firms - Team Lead in team of 5, providing coordination services for VIP C/D/Board Executives and High Net Worth Individuals (HNWI).

Company: Santa Fe Relocation Services

I worked there from 7/2014 until 12/2016

Content I Write