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nDash Writer Profile for Steven Westwood

Headline

B2B Copywriter and Content Writer

About Me

I'm a Freelance Copywriter and Content writer and have been writing for businesses for over a decade. I began my writing journey whilst in college (between high school and university here in the UK) and have not looked back. 

I began writing for (predominantly) tourism, heritage, and culture industries, with a sprinkle of education. As time went on and I went to university, I began writing for B2B and Technology companies. 

I graduated in 2016 with a BA (Hons) in Tourism Management and focused on Marketing. I really enjoy the challenge of writing about complex products, ideas, services that focus on solving the customer problem in a way that shows them instead of telling them. 

I continued my education, and in 2017, I graduated from Keele University with a Master of Research in Social Science (with a focus on Psychology). I've used this to help me inform my research and understand the buyer mentality in more detail. 

You see, we don't buy from a rational mindset; it's an emotional response, and to truly tap into this, we need to understand what issues our buyers are facing and how we can bridge the gap to solve this. 

I have discovered over time a fantastic way to help businesses increase their sales and increase credibility is through this beautiful way of writing. I have written for Travel, Technology, Education, Renewable Energy, Finance, B2B... the list goes on. But I always enjoy what I'm creating.

Once I finished my Masters, I completed a School Direct PGCE and began a fruitful teaching career. However, by 2019, the thrill of Freelance Writing had sunk deep into me, and I just had to continue full-time. 

Why do I love writing so much?

Well, to write useful and engaging content, you need to understand the topic and people. To make sure that you know the subject completely takes research. It's like conducting your own investigation, and once finished, you then have the challenge of writing articles clearly and in an easy-to-understand way.

I'm also quite nosey, and I love writing compelling Case Studies because of this. I get to conduct interviews to determine how a customer feels about how a product or service works for them. I get to provide the words used in social proof to help my clients increase their business opportunities.

I believe that joy comes from learning; you see, I love to do research. In fact, I love it so much that I have been a student in one form or another my whole life. Whether it be through university, self-teaching, or short courses - there is rarely a time I am not learning.

Have any questions?

I typically price my services on a project-by-project basis; you will see that my pricing is a ball-park figure that is typically the lowest I will quote on average. Because of this, we should have a chat and discuss your project to do everything I can to make sure you're happy.

The key to success is to tell your company story to attract your (perfect) customers. See my portfolio for my broad range of examples.  

Industries I Write About

Business

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Health & Wellness

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Technology

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Education

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Lifestyle

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My Writing Samples

Blog: What Is Cel Animation, And How Does It Work?

When you think of animation, you might instantly think of 3D design or CGI (Computer Generated Imagery). These are the staples of modern animation. However, there’s still room for the more traditional methods of animation. Cel animation forms the basis of all conventional hand-drawn or 2D animation and can be seen in almost every classic cartoon of the 20th century. Today, much of it can be automated by design software, but it still forms a critical part of the motion design work we do every day

https://www.wearefrantic.com/guide/what-is-cel-animation/

Blog: What Is Brand Storytelling And Why Is It Important?

Your marketing efforts are to increase interest in and sales of your services and products, so it stands to reason that your marketing materials will be directly responsible for your customers’ interest in them, right? Actually, no. We live in an age where communication is instant, information is readily available, and people want to know that they are buying from a trusted source. This has led to consumers becoming ever more wary of feeling like they are being sold to. More importantly, with

https://www.wearefrantic.com/blog/importance-of-brand-storytelling/

How Smart Technology Can Help Stop Illnesses Spreading In Schools

Even before the pandemic, there was a high chance that your pupils and staff would get sick during term-time. Schools have always had a reputation for being the ideal breeding ground for illnesses caused by viruses and bacteria. This could have way more to do with your school’s environment than pupils not washing their hands properly. Let’s explore some of the reasons behind the infection rates being so high in schools and how using Smart Plant Systems can help you to reduce this.

https://www.smartplantsystems.com/post/sps-keeping-schools-safe-open

Blog: Why Does Poor Indoor Air Quality Make Us Sick?

Have you ever been at work and suffered a headache? You’ve probably put it down to the lighting. But there is one possible cause that a lot of us don’t think of: Air Quality. Poor air quality means that particles, bacteria, and viruses make their way into the bloodstream when we breathe in, causing us to become ill.

https://www.smartplantsystems.com/post/air-quality

Article/Interview: Steven Westwood, Author Of Oh No! Not Another Goal-Setting Book

What Is Your Book All About? Oh No! Not Another Goal-Setting Book helps you understand what you want in the future, be it in a week, month, year, or even 10-years from now. Once you have this idea, it provides you with two tasks and the tools that’ll help you put in the necessary steps to get you from where you are now to where you want to be. I’ve noticed that the majority of my clients suffer from self-doubt, fear, and imposter syndrome.

https://www.readersmagnet.club/steven-westwood-author-of-oh-no-not-another-goal-setting-book/

Article: How To Wear Dress Sneakers For Men

Men's dress sneakers bridge the gap between casual and formal dress shoes – perfect for occasions when you want to look stylish and casual, and wearing dress shoes would make you look a bit “too formal.” In this article, we'll show you how to wear dress sneakers the right way – because there's a fine line between looking stylish and casual, and looking like you've just crawled out of bed. Before we get into the detail, let's take a trip back in time…

https://www.realmenrealstyle.com/how-wear-mens-dress-sneakers/

Article: Destination - Chicago

Chicago, also known as ‘the Windy City’, is located on the stunning banks of Lake Michigan. Being one of the largest cities in the US, Chicago boasts an extraordinary skyline. The bold architecture and the beautiful buildings’ innovative design mirror the green river that runs through the city. Iconic skyscrapers such as the 1,451 ft (442m) tall John Hancock Center, 1729 ft (527m) Willis Tower (formerly the Sears Tower), and the neo-Gothic Tribune Tower. Being a melting pot of historical...

https://flyadmiral.com/chicago/

Blog: 4 Of The Best Summer Spiced Rum Cocktails

BBQ anyone? Yeah, yeah we know you’ve all been in your houses and gardens for over a year now but come rain or shine you’ll all still be planning to have friends over for a BBQ…so you’ll be in need of some drinkspiration. Get your mixology on Beer, prosecco (champers if you’re feeling flush) and wine are easy serves but it’s cocktails for the win when it comes to making an impact. So many people worry about making anything more complicated than a G&T but so many cocktails are incredibly simple

https://rockfallrum.com/4-summer-spiced-rum-cocktails/

Case Study: How Philip Kraft Increased Growth By 30% in Less than 6-months

The Challenge: More Outgoings than Income Like so many entrepreneurs, Philip has ambitions for his business’ success. Two years ago he had taken on one new staff member and started renting a new office space. Philip noticed that there was a disconnect between his expenses and the income generated by the business. He couldn’t quite make ends meet. His company could soon be in trouble. The stress of the finances leaked into other areas of Philip’s life, and he began to micromanage the business

https://www.justasklinda.co.za/cases/philip-craft-case-study/

Case Study: How this executive business coach went global through building relationships

After having success locally with Dare2Be Coaching and Beyond, Steven was looking to branch out and reach a wider audience. The revenue from his business was not where he needed it to be, so Steven set up his website in 2015 and quickly developed profiles on social media to begin attracting a wider audience.

https://www.protechaccounting.com/post/how-building-relationships-launched-steven-levy-s-business-globally

Press Release: New Facial and Eye Recognition Software in Airports to Increase Effectiveness of Safe

Developments in technology have allowed authorities to use facial recognition when identifying individuals. EDISON Software Development Centre has coupled this technology with eye recognition software to monitor and train customs officers that improve accountability and attentiveness.

https://apnews.com/press-release/kisspr/technology-aviation-safety-and-security-transportation-airport-security-transportation-safety-79daba601dabdab4695ae24599975759

Press Release: How A Networking Group Helped A Widow Continue Her Husband’s Legacy

Explore ProTech is a Global Networking Group that has helped small business owners and start-ups achieve accelerated business growth, referral partners, and collaborate on projects. One of the members, Dawid Dorfling, founder of Entrepreneurs Life Magazine and Entrepreneurs Life Show, sadly passed away on January 17th, 2021. His death was sudden and hit the group hard. His wife wanted to keep his legacy alive and reached out to the group to do just that.

https://abcpress.prnews.io/256105-How-A-Networking-Group-Helped-A-Widow-Continue-Her-Husbands-Legacy.html

Podcast: I'll Take That Win

"Hello, and welcome to the I'll Take That Win podcast with your host, Steven Westwood, reminding you that to achieve that dream, it takes Just One Step. So last week, we looked at fear of failing, fear of failure. We all experience it. This week I would like to talk more about Imposter syndrome. So imposter syndrome is an internal experience. It is a thought process that someone might go through if they are afraid that they are not as competent as other people to perform the same task."

https://open.spotify.com/show/7MiZDVmEWfXhIn2DB6DQE6?si=I7dwitDbRhKcsSRWiTpqDg

Web Copy: Admiral Jet

When you book a private jet with Admiral Jet, you don’t just travel in style to some of the most sought-after destinations in the world – you’re guaranteed a five-star service.

https://flyadmiral.com/

Web Copy: Rocket Breaks (Space Tourism)

SEE THE WORLD DIFFERENTLY There are some truly remarkable things to see in this world. There are glistening, snow-peaked mountains, arid deserts, tropical jungles, frozen ice caps, tranquil beaches, crystal clear seas, in fact, there is so much going on in the world, you may even feel like you don’t have time to see everything.

http://www.rocketbreaks.com

Web Copy: iNav4u

Making Sailing Fun and Safe Keep track of all of the variables when sailing in one place and put the joy back into being on the water. Keeping up-to-date with the marine electronic navigation tools makes it difficult to consume and analyze all of that information. There are so many variables to consider when out on the water that it can sometimes feel like you’re constantly making sure everything is safe.

http://inav4u.com/

Script: iNav4U - Why we need Bob

Bob is an around-the-clock multitasking assistant that connects all of your marine technology and sensors in one smart way. Bob learns about your vessel using your existing electronics, the way you work and evaluates all of the raw data to notify your crew/skipper. With Bob, you can learn about potential hazards and receive warnings in advance, meaning you can act beforehand - rather than reacting when it occurs.

https://www.youtube.com/watch?v=yFKLAiu_A4o&t=12s

Explainer Video Script (Admiral Jet)

Your Personal Account Manager will take care of you from the moment you contact us, and we want to ensure that you find the process as fast and as fuss-free as possible – find out how with our simple booking process.

https://www.instagram.com/tv/CMRp2NxB7qq/?utm_source=ig_web_copy_link

5 Qualities You Should Look For In A Client (as a Freelance Writer)

I’ve been a freelance writer for over a decade now, and I must say, the journey has been epic. I’ve been lucky to get clients that I absolutely love working with. But, things haven’t always run smoothly. Have you ever: Accepted a job that barely pays so that you can gain “experience” and pay your dues? Had a client refuse to pay you or even ghost you after you submitted your work? Felt that you’re not good enough to freelance because of the way your client has mistreated you?

https://www.ndash.com/blog/5-qualities-you-should-look-for-in-a-client-as-a-freelance-writer

Experience

Freelance Copywriter and Content Writer

Full-Time Freelance Copywriter and Content writer - writing for brands such as: - Frantic Animation Studios - EDISON Software - Just Ask Linda - Admiral Jet - Rocket Breaks - Explore ProTech The scope of work includes regular blog posts, articles, case studies, press releases, press release distribution, advertorials, explainer videos, and more.

Company: SPW-Copywriting

I worked there from 1/2020 until now

Freelance Writer (part-time)

Writing for local brands including: - Dudley Canal Trust - Atlantic Whale and Dolphin Foundation - Blakelands Country Hotel And Restaurant - Dudley Students' Union - Dudley College - Staffs Uni Theme Park Society The varied scope of work from Brochures, Flyers, Tickets, Whitepapers, Articles, Reports, etc.

Company: Myself

I worked there from 3/2011 until 1/2020

Teacher of Geography, Business, and Physics

Teacher of 11-18-year-olds in above subjects. Responsible for all teaching and learning including planning, implementation, and grading. Adhere to the high Teacher Standards expected of all teachers in the UK, you can find out more on the UK.gov website.

Company: RSA Academy

I worked there from 9/2017 until 12/2019

Content I Write

Recommendations

PROFESSIONAL TO HIS FINGER TIPS

Steven Westwood, is a true professional in every sense of the word. He is a go getter, a doer and extremely committed to one thing in everything he does - "Delivering VALUE to his Clients". He is a selfless Human Being and when you work with him, as I have had the pleasure of doing, he is full present to the extent that you know he only has your interest at heart. I would have no hesitation in highly recommending Steven to anyone in need of his services Steven Levy - Dare2be Coaching & Beyond

Steve Levy, DARE2BE CAOCHING AND BEYOND

Thank you for Fantastic service

I highly recommend the services of Steven. Not only did he deliver fantastic work on time, he delivered it with passion. Steven communicated throughout the project and kept me updated. Thank you for all your advice and help it is really taking my new business to the next level.

Rene Bresser, Kraft Emporium / Kraft Digital Design

Working with the best

STEVEN WESTWOOD....not only one of the best to work with but one of the nicest to work with too. He has a work ethic that makes him stand out above the others. Proudly in his corner and wonderful to have him and his talent in mine. Sharon Alberts Bwise Financial Solutions South Africa 🇿🇦

SHARON ALBERTS, Bwise Financial Solutions

Business assistance , editing

Steven Westwood is a dynamic young individual with a vast knowledge of skills and techniques in business and in the areas of copywriting . Working with him has been empowering and reading his recent book on goals has assisted me with being able to get more clarity and direction within my business and personal life.. I highly recommend his proffesional and efficient services.

Deborah Conlon, Iselwa Impacting lives Pty Ltd