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nDash Writer Profile for Lauren Coartney

Headline

Marketing Communications for Healthcare, Finance, and Tech

About Me

I am a Marketing Communications writer specializing in content for the health care, finance, and tech industries. I am known for translating complicated or industry-specific material in order to create engaging content for websites, blogs, social media, or external publications. Clients often come to me when they are having a problem explaining their products or services to potential customers.

Industries I Write About

Finance

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Science & Medicine

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Law & Politics

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Education

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My Writing Samples

EnrollMedicare.com About Us page

About Us webpage for insurance company selling Medicare supplements.

https://www.enrollmedicare.com/about-us

Change Management: A Critical Skill for Today’s CMIOs

Article for a health IT startup targeted at Chief Medical Information Officers (likely buyer in hospital setting).

https://www.cognitivemedicalsystems.com/change-management-for-cmios/

Valuing a restaurant's 'vibe' protects its IP for sale or franchise

Article ghostwritten for founders of intellectual property firm and placed in restaurantdive.com. Originally, the clients wanted to place this in a legal/IP publication, but my suggestion of putting it in a restaurant trade publication put them in front of a brand new audience.

https://www.restaurantdive.com/news/valuing-a-restaurants-vibe-protects-its-ip-for-sale-or-franchise/556270/

The Future of Ed Tech is Helping Humans Make Better Decisions

Ghostwritten for the Chief Technology Officer of a rebranding education company.

https://www.zovio.com/what-we-think/future-of-ed-tech

6 Tips to Keep Kids Engaged in Reading to Help Build Their Communication Skills

Written for a pediatric autism services clinic.

https://mebefamily.com/tips-to-help-engage-kids-in-reading-and-communication/

Experience

Freelancer

Helps grow sales for clients in the healthcare, finance, and education sectors through strategic content planning and deployment for internal and external communications channels. Works with subject matter experts to glean information on products and services and write authoritatively on behalf of the organization. Performs all writing, design, posting, and pitching to fulfill media and content plan goals, as well as conducts appropriate reviews with and reporting for clients.

Company: LCOMMUNICATIONS

I worked there from 1/2019 until now

Senior Manager, Social Media & Public Relations

Performed media relations duties, including planning, drafting, and distributing press releases; pitching stories; responding to media inquiries; and seeking corrections to inaccurate reporting. Managed corporate social media presence across several channels, including CEO’s Twitter account, by planning, drafting, scheduling, and measuring posts. Oversaw the corporate blog (and was instrumental in its launch), including topic ideation, SME interviews, and writing.

Company: Zovio (formerly Bridgepoint Education)

I worked there from 1/2016 until 6/2019

Marketing Manager

Performed media relations, including drafting news releases, pitching articles, and handling interview requests, in order to gain coverage in relevant publications. Oversaw public-facing website with goal of not only burnishing corporate image but generating leads for sales team by incorporating calls to action and capturing visitor information. Created corporate blog content, white papers, articles, advertisements, presentations, and infographics.

Company: Cognitive Medical Systems

I worked there from 5/2015 until 10/2016

Content I Write