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nDash Writer Profile for Sandip Acharyya

Headline

Content marketing professional

About Me

I am a content marketing professional from Bangalore, India. I have been working in the content industry for more than 7 years now.

I am certain that I can make an impact because of the experience I bring to the table. I have proven expertise in creating content and planning the strategy and schedule according to the requirements. I am primarily associated with IT, Digital Marketing, MarTech, AdTech, and SaaS products and have driven the product marketing roadmap to generating awareness and inbound leads. I am experienced in creating email marketing drip emailers, case studies, guides, whitepapers, sales decks, and social media content. Further, I have experience creating and designing websites on WordPress and am aware of the installation and use of essential plugins. 

In my last employment role, I was responsible for creating content for the company website, and social media handles to improve brand visibility in targeted geos. In addition, I have led the marketing and design teams to plan and develop visual content, layout, and style as per brand guidelines. Besides, I also guided the team for omnichannel brand promotion according to the target market. Further, I have recruited, trained, and managed the content team to drive similar exercises while working with other organizations.  

In my four years of direct association with various employers as a content marketer, I successfully improved the website traffic and lead generation by 5X and 2X, respectively, organically. I am quite sure you will find my skills to be a fit for your requirement. It would be a privilege to discuss this opportunity with you in detail. I would be happy to connect anytime suitable for you. Looking forward to hearing from you. 

I am currently working as a freelancer and trying to establish my own content marketing business, primarily targeted towards the B2B segment. I can deliver results through content writing, strategizing, planning, distributing, and driving engagement from the audience.

Industries I Write About

Technology

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Business

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Finance

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Health & Wellness

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Lifestyle

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My Writing Samples

Why creating an industry disruption is not easy, yet essential

The first part of a mini-series on industry disruption on the types of disruption and disruptive technology.

https://martechsprout.com/why-creating-an-industry-disruption-is-not-easy-yet-essential/

Impact of Remote Working on Professionals During Covid-19 Pandemic

Is working from home really beneficial? Or a prolonged duration of remote working is finally started to impact professionals mentally? If so, by how much? What are its future implications? Answers to all these questions are available in this article.

https://thepotpourriofthoughts.com/work-from-home-impact-on-professionals/

Experience

Senior Engineer

Project and production in charge. Also responsible for drafting the ISO and TS documentation, shop floor standard operating procedures, and quality assessment of produced metal.

Company: Visa Steel Ltd.

I worked there from 7/2010 until 5/2013

Assistant Manager

Project and production in charge. Also responsible for driving awareness and improve business through offline marketing events along with the marketing department.

Company: Arcvac Forgecast Ltd.

I worked there from 5/2013 until 6/2016

Senior Technical Writer

• Introduced and streamlined the content management process for the company by setting up the necessary framework and guidelines for rebranding of the company • Planend and strategized the content marketing calendar to schedule all aspects of creation and delivery with regular monitoring of content performance. • Was responsible for analyzing market trends and handling demand generation campaigns with relevance to the target audience. • Recruited, trained and managed the content team consisting

Company: Way2Online Interactive India Pvt. Ltd.

I worked there from 10/2017 until 11/2018

Technical Content Writer

• Led the team of website engineers and graphics designers, to revamp the GAIATV 3.0 website to streamline content production and distribution. • Spearheaded the budgeting and market analysis for exploring new business opportunities for GAIATV 3.0 products across the US market. • Planned and redesigned the internal and external communication across marketing channels to improve brand perception and recognition of GAIATV 3.0. • Initialized brand promotion through content across social media and o

Company: Gaian Solutions

I worked there from 11/2018 until 4/2019

Assistant Manager Content

• Owned website and social media content creation for distribution to improve brand visibility and impart thought leadership within the target market (US, SEA, LATAM). • Led marketing and design teams to plan and develop website content, layout, and style as per brand guidelines. • Accelerated user engagement and website traffic metrics using marketing collaterals like whitepapers, case studies, reports, and long-form content to scale up to reach and aid lead generation across digital channels.

Company: Affle India Ltd.

I worked there from 6/2019 until 11/2020

Languages I Write In

Content I Write