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nDash Writer Profile for Amy Hadley

Headline

Beauty copywriter

About Me

Hello! I'm a writer with a penchant for beauty. I've worked in various copywriting, content, and media roles which have indulged my love for the industry that covers everything from AHAs to zinc oxide. I was recently a lifestyle writer for weekly magaiznes, and I'm now working as a freelance copywriter.

Industries I Write About

Lifestyle

Find writers and ideas in this industry

My Writing Samples

The Guardian - skincare article

If your skin is already in good condition, will slathering on an extra product really make a difference?

https://www.theguardian.com/fashion/2021/apr/28/people-are-just-putting-random-things-on-their-face-the-temptation-of-add-on-beauty-products

Experience

Beauty copywriter

Supporting beauty clients with copywriting projects Researching clients' products, target markets, and competitors Using multidisciplinary approach to write copy that complements business objectives Writing product descriptions, website copy, media assets, marketing material and other business material Proofreading and editing existing brand copy Identifying opportunities for brand copy development Collaborating with other departments, agencies and partners

Company: Hadley Co.

I worked there from 3/2021 until now

Lifestyle writer

Researching and pitching story ideas for lifestyle section Planning content and updating editorial calendar Conducting interviews with talent and experts Writing stories to match brand and reader expectations Sourcing assets to ensure stories are prepared for design Briefing picture and creative deparrtments Building and maintaining relationships with publicists across lifestyle and entertainment industries Attending PR events and media briefings Meeting advertorial commitments

Company: Are Media (formerly Bauer Media)

I worked there from 3/2020 until 3/2021

Editorial coordinator and writer

Researching and pitching story ideas for lifestyle section Conducting interviews with talent Writing stories to match brand and reader expectations Sourcing assets to ensure stories are prepared for design Maintaining relationships with publicists across Australian lifestyle and entertainment industries Attending set visits, PR events, and media briefings Contributing stories to other titles within lifestyle category Meeting editorial commitments briefed by advertising team

Company: Are Media (formerly Bauer Media)

I worked there from 4/2018 until 3/2020

Junior Account Manager

Managing accounts alongside the senior management team Creating press releases and pitches to media Researching and negotiating corporate partnerships Researching trends and opportunities for clients Managing client social media platforms Assisting with the creation of newsletters Assisting with execution of press kits and media events Media monitoring

Company: Coote Connex

I worked there from 9/2017 until 4/2018

Content I Write