David Nance - Business wirter with 10 years' experience conducting in-depth, rigorous research and getting the results published. Specializing in market research, strategic analysis, academic research papers, white papers, case studies, and ghostwritten books.

nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for David Nance

Headline

About Me

What does it mean to have a sustainable competitive advantage?

If you can’t answer off the top of your head, you don’t have one, or—

—(if dumb luck has dropped it in your lap)—

—you won’t for long.

Also, you’re underdelivering on the good you could do in the world AND leaving wads of money on the table.

I can help you.

Not only have I apprenticed under the Ph.D. gods who literally “wrote the book” on competitive advantage, but I’ve applied their theories and reaped the results:

-I’ve written a single one-off sales letter—one stamp, one envelope—that brought in $40k.
-I’ve turned a 2000 person mailing list into a profitable beta course that brought in $50k—from initial market research to butts-in-chairs—in just 5 weeks.
-I’ve written reports that caused an immediate top-down change in management direction.

Do marketing and salesmanship play into this? Yes—but they’re by far the easiest part of the problem, because sustainable competitive advantage means you have something more than a patent and a catchy angle.

Something that simply cannot be copied, period.

If you want to talk about how you can transform your (or a client's) unique hodge-podge of assets into a solution that 1) not only increases your customers’ willingness to pay, but their happiness to do so, and that 2) your competitors don’t even want to touch—

—AND you’re committed to making a positive dent in the world ('cuz I don't help jerks)—

—then reach out and let's talk about what I can do for you.

Industries I Write About

Business

Education

Health & Wellness

Science & Medicine

My Writing Samples

Consulting Rates Report

What’s the best way to actually get paid in the medical device industry? Numerous LinkedIn discussions about pricing strategies for consultants and executives in the medical device industry led to this report. After culling data and insight from LinkedIn for the initial report, it was ultimately requested by more than 200 executives and consultants. Ultimately, I was asked to update and shorten the report for use with prospective clients.

Textbook Chapter on the Bottom-Line Impact of Customer Grievances

How do you reverse customer service failure in a way that helps your bottom line? Not all customers and grievances are created equal, as some can hurt a company much more than others. This now-published textbook chapter outlines an evidence-based strategy to differentiate between them and systematically focus efforts for the greatest bottom-line impact.

The Pros and Cons of Paying Volunteers

If you need more volunteers, is cash the answer? The committee in charge of the Academy of Management Meeting was having trouble recruiting volunteers, and thought paying them might help. Texas A and M’s Dr. Dwayne Ireland, the president of the Academy and my advisor, asked me to research the pros and cons of this approach and write an evidence-based recommendation for the committee to consider.

Academic Paper on Getting Employees on Board in New Ways

How do you get your employees to adopt and implement novel solutions? Getting staff to adopt new systems, technology, and behavior can be tricky. This academic paper, which was presented at the Academy of Management Meeting’s annual conference, tackles one form of this (the “‘Not Invented Here’ Syndrome”) and empirically identifies factors that improve the odds of getting staff on board.

What fuels a culture of ambivalence and noncompliance—and how is it reversed? - Produce Company

When entrenched organizational incompetence crosses into criminal noncompliance and endangerment of life, it’s essential to identify underlying issues and offer solutions. At this produce packaging company, procedural changes were immediately made as a result of this report.

What fuels a culture of ambivalence and noncompliance—and how is it reversed? - Medical Devices

When entrenched organizational incompetence crosses into criminal noncompliance and endangerment of life, it’s essential to identify underlying issues and offer solutions. At this medical device manufacturer, procedural changes were immediately made as a result of my this report.

Online Profile of Additional Samples

Experience

Patient Experience Specialist and Researcher

Developed a report and PowerPoint presentation, based on data I collected from Interviews of employees at high-performing hospitals about their strategies for improving patient experience, as well as primary literature review. This report on key best practices for driving both clinical and HCAHPS outcomes was developed for the VP of Customer Experience to present to top management. The application of these findings could prevent the loss of part of the hospital's Medicare reimbursement.

Education Support: Autism and College Statistics

Business Consultant

Developed a real-estate business plan worth $50K in seed fund money. Wrote a report addressing how to calculate consulting rates which was subsequently downloaded by over 200 executives and independent consultants.

Copywriter and Curriculum Designer

Contributed market research, data analysis, and sales copy to the launch of an online course for a leadership brand resulting in $50K in sales within five weeks of conception; subsequently co-developed the curriculum with the team’s subject matter expert.

Doctoral Student

Co-authored an empirical paper on CEO attributes that lead to success or failure in leveraging technology gained through mergers and acquisitions, which received the best paper award at the Academy of Management Meeting. By invitation, advised the President of the Academy of Management on the probable outcomes of attempting to boost Academy volunteerism by paying volunteers. He found my counsel valuable, and expressed a desire to turn the report into a published paper.