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nDash Writer Profile for Roxlind James

Headline

Communications Consultant + PR Generalist

About Me

As a communications consultant, I've utilized creativity and strategy to develop personable and effective campaigns to garner the desired audience for my clients.

My digital marketing, public relations, and strategic communications experiences and successes range in entertainment/music, politics, tech, healthcare/pharmaceuticals, legal services, and education.

Industries I Write About

Lifestyle

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Technology

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Business

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Education

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Health & Wellness

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Law & Politics

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Science & Medicine

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My Writing Samples

Tufts University Aumni Success Stories

Skills: Website Copywriting - Interviewed six recent alumni of Tufts University's MPH program. Profiles: Rima Desai, Harsha Amaravadi, Jared Shinabery, Gillian Javetski, Vishakha Ramakrishnan, Rahul Kulkarni

https://publichealth.tufts.edu/stories

United Nations/World Food Programme Tweet

Skills: Social Media Copywriting - Crafted and published a tweet on WFP's usage of blockchain and technology, which the UN retweeted with support.

https://twitter.com/un/status/873843753739407360

Black Horror Night Press Release Media Coverage

Skills: Media Outreach/Public Relations, Press Release Writing - Wrote and pitched press release of Black Horror Night Halloween event (#24) to local Boston media for promotion and coverage.

http://allstonpudding.com/creep-it-real-25-local-halloween-events/

Experience

Freelance Communications Consultant

- Providing digital marketing, public relations, and strategic communications to local and international enterprises - Services: media relations, creative content strategy, social media marketing, brand development, event planning

Company: ROMADOJA

I worked there from 4/2019 until now

Digital Marketing Coordinator

- Oversaw client relationship management, content management, and email marketing systems - Coordinated content marketing strategies for the firm’s website and blogs, social media platforms, and newsletters - Designed and delivered analytical reports on the effectiveness of the firm’s website, promotional campaigns, event ROI, advertising, and marketing initiatives - Held executive training sessions for attorneys on best practices for client engagement on LinkedIn

Company: Goulston & Storrs Law Firm

I worked there from 11/2018 until 4/2019

Assistant Account Executive

- Researched and evaluated areas of therapeutic practices, healthcare trends, and competitor intelligence - Developed client media outreach strategies by monitoring and analyzing media coverage and social media other relevant communications vehicles like social media to develop clients’ media strategies - Pitched client press releases to industry-specific online media outlets for tailored media coverage

Company: JPA Health Communications

I worked there from 10/2017 until 2/2018

Social Media Intern

- Published hunger and food insecurity-focused content for promotion on WFP's Facebook, Instagram, Twitter, and Google+ platforms - Evaluated each platform’s daily metrics to track campaign performance and provide recommendations for success - Pitched ideas for user engagement opportunities on global accounts to the Social Media department leadership

Company: United Nations World Food Programme

I worked there from 3/2017 until 6/2017

Publicity Intern

- Created digital and physical mock-ups of press clips to track audience engagement with artists - Assisted Publicity department leadership on artist press days, off-site interviews, and photoshoots - Searched for media mentions, features, interviews, and event listing for artists and the record label - Organized media kits to send to regional and online writers and bloggers to expand artists’ coverage

Company: Atlantic Records

I worked there from 9/2015 until 5/2016

Newsletter Editor

- Designed and delivered a bi-weekly newsletter, which included Beta Sigma's progress, finances, and evaluations to Beta Sigma members - Former webmaster of Beta Sigma website that featured enrollment information, current events, and philanthropy work - Coordinated with Beta Sigma's Executive board to deliver urgent news and information on their behalf

Company: Alpha Kappa Psi - Beta Sigma Chapter

I worked there from 5/2015 until 5/2016

Content I Write