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nDash Writer Profile for Natasha Serafimovska


B2B Technology Writer

About Me

Natasha is a senior B2B writer with six years' commercial experience in EdTech SaaS. Before turning to writing, Natasha worked in several mid-senior roles as an enterprise account manager, project manager for complex software integrations, and a commercial team lead.

Natasha specializes in long-form content for clients in education/HR, unified comms, ecommerce, cybersecurity and software localization. She has a deep understanding of the latest SEO practices and serves as an advisor to her clients to develop and deliver the best content strategy for their business.

She has extensive experience in writing lead generation and thought leadership content, including blogs, white papers, case studies and newsletters. She also serves as a executive ghostwriter for tech leaders and her ghostwritten work has been featured in TechCrunch, Newsweek, Entrepreneur etc. 

Natasha's written for a variety of clients and media publications including The Times (Raconteur), Barclays Eagle Labs, Slack, Degreed and more.  She holds an MPhil in Education from the University of Cambridge (United Kingdom). She's also a member of the American Society of Journalists and Authors and serves as the Chair of ASJA's Virtual Education Committee.

Industries I Write About




My Writing Samples

Quantum leap: preparing for the next generation of computing tech

Quantum promises to unlock unprecedented computational power. It’s an opportunity for CTOs and IT professionals to push the limits of their own ingenuity


How to Reduce Support Calls and Close More Tickets in Slack

Looking at tactics support managers and their teams can implement to reduce their ticket queues and close tickets faster using Slack.


Changing the Face of Workplace Learning

As businesses grapple with the aftermath of the coronavirus pandemic, companies are looking at ways to reduce costs and improve outcomes through innovative, interactive training


Are you making the most of your customer behaviour analytics?

Companies are rapidly adopting AI to predict short-term consumer behaviour and maximise profits. But businesses could use the technology to take a long-term view of behavioural analytics and set customer-centric goals


How to Migrate Slack to Microsoft Teams Using Spyglass MTG

As Microsoft Teams now boasts 145 million daily active users, are you one of the businesses preparing to migrate from Slack to Microsoft Teams?


Understanding the Value of Your Startup's IP

IP encompasses everything that is considered a “creation of the mind” and which increases the commercial value of a company. A distinction should be made between an intellectual asset (IA), which can be any product, process, or know-how that adds value to the business, and IP rights, which are clearly identifiable and recognisable rights that can be commercialised and monetised by the business.


How I burned myself out and my road to recovery

John Peebles, a founder of several tech startups and the current CEO of Administrate, shares his personal experience with burnout and the simple changes he’s made to keep it at bay.


Employee Retention: How to Keep Millennials from Leaving

Covid-19 has challenged everything we thought we knew about our economy, education system, and the labor market. As millions of people faced unemployment in recent months, businesses had to come to grips with a new reality of managing a fully remote workforce and keeping productivity and performance levels as unaffected by the pandemic as possible.


Pros and Cons: Working for a Big Company vs a Small Business

When it comes to our professional development, choosing a suitable career path is only one part of the equation. Another factor that is just as important is deciding the type of business we want to work for. Unless you decide to go down the self-employment route, you will need to consider your future employer in terms of their brand reputation, career opportunities and the benefits you can expect as their employee.


An Essential Guide to Finding the Right Career

Finding the right career path can be an exciting (albeit daunting) process that can influence all aspects of your life. While your first line of thought might be to choose a profession that pays well, you also need to consider other factors like your lifestyle, personality and interests, all of which can inform your career choice and how happy you will be with it down the line.


Effective Ways to Boost Employee Productivity

Employee wellbeing and employee productivity engagement aren’t just nice-to-haves. A study by Gallup has shown that businesses with a highly engaged workforce experience a 41% reduction in absenteeism, a 17% increase in productivity, and a 24% decrease in employee turnover. All of these metrics can have a massive impact on your bottom line and the long-term success of your business.


What is call monitoring and what are the benefits?

Depending on the size of your business, it can be impossible to listen in on every single call with a traditional phone system. Even more so if you have many agents and managers talking to customers every single day. This is where implementing a call center monitoring software can help you streamline your communications and obtain the right data to make meaningful changes



New Business Development/ Business Director (Freelance)

Hoxby is a freelance community of around 1,000 talented associates, from over 40 different countries. I work on the sales team to help define the sales strategy, improve the sales process and engage new leads and enquiries. I collaborate with marketing, operations and other business units to streamline operations across the organization, improve our inbound and outbound sales strategy and grow revenue.

Company: Hoxby

I worked there from 1/2021 until now

Content Writer / Business Consultant (Co-Founder)

Work with B2B clients and media publications to deliver long-form content including blogs, reported articles, ebooks, newsletters, whitepapers, website copy, email marketing etc. I mainly work with clients in the tech sector and my responsibilities include: -SEO keyword research -interview stakeholders -write to a brief or propose a brief based on client needs -advice clients on content strategy -research

Company: LaserCue LLP

I worked there from 6/2019 until now

ICF-Certified Career Coach and Resume Writer (Freelance)

I work with individuals who have recently been made redundant to guide them through their career transition and help them find their next opportunity. I work closely with the team at RiseSmart to assist clients with all aspects of their career transition, from personal branding consultancy and the interview process all the way to helping them identify their key skills and achievements and potential job opportunities.

Company: Randstad Risesmart UK

I worked there from 1/2021 until now

Enterprise Account Manager - Team Lead

Administrate is one of the fastest-growing tech companies in Edinburgh, offering education and training providers an integrated, Software as a Service (SaaS) management system. Identify new growth opportunities with enterprise clients by exploring wider business needs and company strategy and delivering tailored product demos. -Identify opportunities for revenue growth via custom software integrations -Lead an account management team and ensure team revenue targets are met

Company: Administrate

I worked there from 1/2016 until 1/2021

Languages I Write In

Content I Write