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nDash Writer Profile for Catherine Arnold

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About Me

As a content marketer for several agencies and clients, I’ve crafted written materials on business and marketing, health care, automation and technology, and water/municipal engineering. My work has filled needs including emails, reports, articles and blogs, social media, and white papers. Besides B2B content, I've written human-interest features for major publications and university advancement magazines. And my byline is in the Washington Post, Mechanical Engineering, NBC Health, Science Careers, and Bicycling. 

More specifically, I’ve written blogs and other content explaining how automation machinery improves operations in a 4,000-employee healthcare laboratory where I worked for nearly three years as a communications specialist; and explained blockchain for healthcare orders, biomedical engineering, IT project management, medical technology, and virtual reality.

I'm skilled at ideating, interviewing, writing to brand from a brief, collaboration, and editing for SEO.


Industries I Write About

Technology

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Education

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Science & Medicine

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Health & Wellness

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My Writing Samples

Alumnus’ startup harnesses blockchain for secure, trustworthy PPE purchasin

In a healthcare and technology story for University of Colorado College of Engineering and Applied Science, an alum co-founded a profitable startup using blockchain — a list of data records organized into blocks that are chained together in chronological order — to empower purchasers and manufacturers to check one another’s financial stability, interact securely and transfer large payments.

https://www.colorado.edu/cs/2021/03/24/alumnus-startup-harnesses-blockchain-secure-trustworthy-ppe-purchasing

From tech management to Oscar nominee: Alumnus Mike Scheuerman

A technology training, business, and arts story for University of Colorado College of Engineering and Applied Science tells how an alum’s training in technology and project management proved valuable when his career shifted to working as a film producer in the social-impact space.

https://www.colorado.edu/engineering/2021/04/24/tech-management-oscar-nominee-alumnus-mike-scheuerman

First year’s robotics work will help kids tell their stories

In this story about robotics and education for the University of Colorado College of Engineering and Applied Science blog, a first-year student works to assemble a new technology platform for a research studio in which stuffed animals with automated contents ask preliterate children questions and encourage reflection about the art they create.

https://www.colorado.edu/cs/2021/05/25/first-years-robotics-work-will-help-kids-tell-their-stories

How lab and pharmacy collaborations are changing the healthcare landscape

A whitepaper-style report about how pharmacy, or therapeutic drug monitoring (TDM) can ensure positive patient outcomes and balanced costs in diagnostic laboratories.

https://www.aruplab.com/magnify/2019/collaboration

Feeling Better: A Wellness Center Story

A 4,000-employee healthcare laboratory’s blog story about health and activity levels changed by the in-house wellness center.

https://www.aruplab.com/news/08-22-2017

Better Wellness for the Country Starts at . . . Work?

A healthcare laboratory’s blog story about an in-house medical clinic’s role in better treatment accessibility.

https://www.aruplab.com/news/05-31-2017

Healthy soils are life-giving black gold

This longform article for Science News for Students (with Washington, D.C.-based Society for Science and the Public) is about soil health’s effects on our food, surroundings, and climate change. [1200 words, magazine style]

https://www.sciencenewsforstudents.org/article/healthy-soils-life-giving-black-gold-ecosystem-agriculture

Assessing risk in water

“It’s not enough to say ‘yes, there are pathogens and people can get sick,’” says water engineer Dr. Jennifer Weidhaas. “We need to get suggestions to decision-makers so they can improve their system.” Short profile of Weidhaas’ work in public health, for the University of Utah Water Center. [blog article]

https://water.utah.edu/2020/04/28/assessing-risk-in-water/

Using big data to treat epileptic seizures

For the University of Washington Center on Human Development and Disability (CHDD), I wrote this university marketing article about one researcher’s work on individuals with difficult-to-treat cases of epilepsy.

https://depts.washington.edu/chdd/outlook/CHDD_Outlook_2021_2.pdf

Virtual reality helps physical therapy students see new answers

This article for the University of Minnesota Libraries newsletter Continuum is about virtual reality and other technology librarians bring to physical therapy and other health students.

https://www.continuum.umn.edu/2019/09/virtual-reality-helps-physical-therapy-students-see-new-answers/

Children’s success in school affected by vision

This alumni piece for Johns Hopkins Magazine looks at a Baltimore study of what happens—to vision, behavior, and academic performance—when children are given free glasses at school.

https://hub.jhu.edu/magazine/2016/fall/baltimore-kids-eyeglasses-program/

Your Baby’s First Step? Newborn Screening

The first baby in this state was a twin. Around the country, other infants entered the world at midnight or soon after—eyes squeezed shut, damp, and full of life. In every state, those new babies received a heel prick to test their blood and metabolism for abnormalities.

https://www.aruplab.com/news/02-08-2017

For Autism: Asking why a gene mutation's symptoms may vary

By looking at parents and siblings of a child, adolescent, or adult affected with a rare gene mutation, researchers are starting to understand more about the affected individual's presentation.

https://depts.washington.edu/chdd/outlook/CHDD_Outlook_2021_3.pdf

Healing with a clear target

Tania Betancourt, Ph.D., is one of a team of professors leading work in targeted cancer treatment research using nanomaterials. She’s also sharing real-world techniques that help college students build a biomedical future. Sponsored content article for a university via the content agency Texas Monthly Studio. [1400 words, longform magazine style]

https://www.texasmonthly.com/promotion/healing-with-clear-target/

Experience

PR/Marketing Specialist

At a 4,000-employee healthcare laboratory that is a nonprofit enterprise of the University of Utah, I wrote and edited internal and external communications about medicine, medical technology and operations, public health, daily lab life, and research. Participated in a B2B rebrand campaign. Interviewing scientists and managers for materials, I wrote for multiple channels. I also co-managed the blog, made CMS posts, checked analytics, and conducted media outreach.

Company: ARUP Laboratories

I worked there from 12/2016 until 8/2019

Staff Writer

As one of three staff writer/reporters at Marketing News magazine, I interviewed and wrote deadline-driven articles of 800 to 2200 words about technology, marketing, and public relations. Wrote for biweekly deadlines. Crafted infographic content.

Company: American Marketing Association and Marketing News

I worked there from 8/2002 until 12/2004

Content I Write