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nDash Writer Profile for Lisa Beach

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About Me

I write content that helps brands tell their story, engage readers, build trust, and solve customer problems. My focus? Travel, food, lifestyle, and wellness. 

I’m an award-winning Orlando freelance writer, seasoned with 30+ years of B2B and B2C experience crafting captivating content. Here's a snapshot of my experience as a journalist, copywriter, and content marketing writer.

• Bylines: The New York Times, Good Housekeeping, Condé Nast Traveler, Parade, Eating Well, Parents, Islands, USA Today, Marriott Bonvoy Traveler, Wyndham Destinations, Costco Connection, United Airlines’ Hemispheres, AAA GO Magazine, Live Naturally, Optimum Wellness, Southern Living, Hospitality Technology, Catalyst (International Association of Business Communicators), Funworld (International Association of Amusement Parks and Attractions), Realtor Magazine, Florida Realtor, ASAE's Executive Officer, Growing Bolder, AARP’s The Girlfriend, PetMD, Taste of Home, Nonprofit World, Orlando Magazine, Edible Orlando, Communication Briefings, etc.

• Brands/Agencies: Hilton, Wyndham, Marriott, Chick-fil-A, Nature Made, Kroger, AARP, Studio Gannett, AP Content Studio, The Foundry, Tribune Content Agency, AAA, Development Counsellors International, National Environmental Education Foundation, International Association of Amusement Parks and Attractions, Produce Marketing Association, Zapwater Communications, Six Flags Theme Parks, Simione Healthcare Consultants, Trusted Media Brands, Chewy.com, Dawn Foods

• Projects (B2B & B2C): articles, blogs, newsletters, emails, marketing collateral, web copy, eBooks, case studies, white papers, press releases, business/member/volunteer communications, editorial calendars, etc.

• Recent Awards: 2018, 2019, 2020, 2021 Charlie Award from the Florida Magazine Association for “Best Writing: Department” in the Association category (for my writing with Florida Realtor magazine)

Keywords: Orlando freelance writer, Orlando content marketing writer, freelance travel writer, freelance food writer, freelance lifestyle writer, freelance wellness writer

Full website portfolio: www.LisaBeachWrites.com | Email: Lisa@LisaBeachWrites.com

Industries I Write About

Health & Wellness

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Lifestyle

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Business

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Real Estate

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My Writing Samples

How to Enjoy a Relaxing Florida Vacation With Kids (Really!)

B2C branded content article: travel, food, hospitality article for Visit Florida & Travel+Leisure Magazine

https://www.travelandleisure.com/featured/bHowToEnjoyVisitFlorida2021?sm_r=Lkkqub

Tips on Eating Healthier Throughout the Year

B2C content marketing blog: healthy lifestyle, food, nutrition for Nature Made

https://www.naturemade.com/blogs/health-articles/how-to-eat-healthy

Gut Health: Why It Matters

B2C ghostwritten content marketing blog: health blog for hospital

https://www.orlandohealth.com/content-hub/gut-health-why-it-matters

Developing a Leadership Pipeline

B2B white paper: healthcare consulting company

http://www.lisabeachwrites.com/wp-content/uploads/2019/11/WhitePaper_Leadership-Pipeline_Simione-Healthcare-Consultants_November-2019-FINAL.pdf

Home, Sweat Home

B2C article: health/fitness article for Costco Connection

http://www.lisabeachwrites.com/wp-content/uploads/2021/01/HomeSweatHome-0121-CostcoConnection.pdf

Take a Deep Breath Toward Better Sleep

B2C article: health article for AARP

https://www.aarp.org/disrupt-aging/stories/info-2019/deep-breathing-for-better-sleep/?cmp=EMC-DSM-NLC-OTH-DISAGING-20190724_DA_NL_July_CTRL_673904_992003-072419-F4-BreatheWayToBetterSleep-CTA-ELSE-3912092&mi_u=32119728&mi_ecmp=20190724_DA_NL_July_CTRL_673

Anchor Your Heart at Saba Rock

B2C website content: web pages for resort in British Virgin Islands

https://sabarock.com

Itinerary: Three Days in Newport, Rhode Island

B2C content marketing article: travel content for hospitality brand

https://www.bluetoad.com/publication/?i=667967&article_id=3726290&view=articleBrowser

Watters Creek Holiday Magazine

B2C marketing collateral: holiday custom magazine for retail/dining/mixed-use property

https://www.watterscreek.com/pdfs/flipbook2016.pdf

13 ways to fix poor communication in the workplace

B2B ghostwritten content marketing blog: business article for tech brand

https://www.powerdms.com/policy-learning-center/13-ways-to-fix-poor-communication-in-the-workplace

News Release

B2C news release: press material for theme park brand

http://www.lisabeachwrites.com/wp-content/uploads/2015/10/Six-Flags_News-Release.pdf

Email Campaign

B2B email: campaign recruitment marketing piece for food brand

http://www.lisabeachwrites.com/wp-content/uploads/2018/08/Recruitment-Email3.pdf

How to Communicate, Connect, and Collaborate with a Global Workforce

B2B article: communication article for association publication

https://catalyst.iabc.com/Articles/how-to-communicate-connect-and-collaborate-with-a-global-workforce

3 Tips to Support Charities Through Limited-Time Offers

B2B ghostwritten content marketing article: service article for food brand

https://www.dawnfoods.com/insights/3-tips-to-support-charities-through-limited-time-offers

Serving Those Who Serve

B2B article: piece for real estate association magazine

http://www.lisabeachwrites.com/wp-content/uploads/2021/05/ServingThoseWhoServe-RealtorMag-May2021.pdf

Realtors Reveal the Secrets to Creating Customers for Life

B2B article: piece for real estate assocation magazine

https://www.floridarealtors.org/news-media/news-articles/2021/07/realtors-reveal-secrets-creating-customers-life

How to go viral with your real estate video

B2B article: digital piece for real estate website

https://www.realtrends.com/how-to-go-viral-with-real-estate-video/

Inside, inspired: Record number of Americans turn to home improvement projects

B2C branded content piece: real estate/lifestyle article for luxury appliance brand via content marketing studio

https://apnews.com/direct/?prx_t=RsEGAAAAAA8CAPA&prx_ro=s

Made in America: Food Gifts From Each of the 50 States

B2C article: holiday gift guide for Parade magazine and website

https://parade.com/1114857/lisa-a-beach/food-gifts/

Luxury Living: These aren’t your grandparents’ retirement homes

B2C article: real estate/lifestyle article for USA Today magazine

http://www.lisabeachwrites.com/wp-content/uploads/2018/08/LuxuryLiving_2018-BestYears3.pdf

Healthy Shopping Hacks

B2C article: health/food piece for custom publication for Kroger grocery stores

http://www.lisabeachwrites.com/wp-content/uploads/2019/01/HealthyShoppingHacks_LiveNaturally_Winter19-OnePage.pdf

Scientia Pet

B2C web copy: website copy for pet product brand

https://scientiapet.com

What Happens to Animals Left Behind in a Tragedy?

B2C content marketing article: website article for pet product brand

https://be.chewy.com/pet-parenting-pet-stories-what-happens-to-animals-left-behind-in-a-tragedy/

Dreaming of a Green Christmas

B2C article: eco-lifestyle holiday article for USA Today magazine

http://www.lisabeachwrites.com/wp-content/uploads/2020/11/DreamingOfAGreenChristmas_ModernWoman-2020.pdf

Experience

Owner/President

As a freelance B2B/B2C writer for 30+ years, I’ve worn many creative hats, including journalist, content marketing writer, copywriter, marketing communications specialist, business writer, corporate communications writer, and PR pro. Editors and clients often tell me I have a knack for getting to the heart of every story and engaging readers with a conversational-yet-informative style. I've worked with small to mid-size businesses, nonprofits, associations, and agencies.

Company: Lisa Beach Writes

I worked there from 5/1986 until now

Content I Write