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nDash Writer Profile for Caroline Castrillon

Headline

Expert Article and Blog Writer

About Me

Hello,

Writing and storytelling has always been my passion!

I have 25+ years of experience writing for agencies, small firms and large Fortune 500 companies. Currently, I am a regular contributor to Forbes and Thrive Global and have been featured in publications like the New York Times, Entrepreneur, Inc. and Success Magazine. I have experience creating all types of copy, including but not limited to website content, email newsletters, blog posts, articles and social media posts. I also enjoy writing articles featuring interesting people and have been lucky enough to interview Arianna Huffington, Giuliana Rancic & Kendra Scott, among others. I am flexible, timely and easy to work with. You will only receive the highest quality work, and given my background, I can cover almost any industry or subject. For example, I have completed writing projects covering human resources, cybersecurity, retail, healthcare, technology and more.

I also have many years of experience in the corporate world as a marketing and lead generation expert. So, I understand the importance of creating copy that generates measurable results. For example, while at Forbes, I have completed close to 200 articles that have resulted in over 3.4 million pageviews.

You can view all the articles that I have published on Forbes here: https://www.forbes.com/sites/carolinecastrillon

and I can provide many more writing samples as needed.

Here is a recent testimonial from one of my clients:

"If you’re looking for a writer who is willing to take the time to truly understand your business and needs, you need to look no further! She took the time to ask some key questions to better understand our goals. We’re grateful that we made the right choice. She exceeded our expectations. We were blown away by her talent but most important by her strong communication skills. No rock was left unturned with her extreme meticulous attention to detail. What truly separates her apart from other writers in this platform is that she wants to understand your mission, goals, purpose and she’ll take the time with you. If you’re looking for a professional you are here. Again, thank you Caroline!"

Please feel free to reach out to discuss your project. I look forward to working with you!

Industries I Write About

Business

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Technology

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My Writing Samples

FORBES: 5 Ways to Go from a Scarcity to Abundance Mindset

Forbes article (971 words)

https://www.forbes.com/sites/carolinecastrillon/2020/07/12/5-ways-to-go-from-a-scarcity-to-abundance-mindset

FORBES: 5 Morning Habits Of Highly Successful People

Forbes article (881 words) Highest performing article to date: 543,000 pageviews

https://www.forbes.com/sites/carolinecastrillon/2020/12/13/5-morning-habits-of-highly-successful-people

THRIVE GLOBAL: How To Stop Comparing Yourself To Others

Thrive Global article (766 words)

https://thriveglobal.com/stories/how-to-stop-comparing-yourself-to-others-2/

Experience

Contributor

Contribute 5-7 articles per month with a focus on career topics, entrepreneurship and women’s advancement. • Generated 3.4M pageviews through published articles since January 2019 • In 2020, published 63 articles which generated 940k pageviews • Highest performing article has garnered 542,833 pageviews to date

Company: Forbes

I worked there from 1/2019 until now

Contributor

Contributor on Thrive Global, covering topics to help individuals redefine how they work and live.

Company: Thrive Global

I worked there from 8/2018 until now

Founder | Career and Life Coach

Career and life coach helping corporate professionals get unstuck so they can go on to find career fulfillment.

Company: Corporate Escape Artist

I worked there from 10/2017 until now

Teacher

Teacher on Insight Timer helping people make the most out of their life at work.

Company: Insight Timer

I worked there from 8/2021 until now

VP of Marketing

Reported to CEO and led team responsible for defining and managing the company brand as well as the website, lead generation, SEO, email, events, social media, creative, content and inside sales. • Increased marketing pipeline by 187% in 4 months • Achieved 50% YOY decrease in inbound cost per lead • Managed sales development team whose contributions represented 40-60% of the total sales pipeline

Company: SecureLink

I worked there from 1/2017 until 9/2017

Director of Marketing

Responsible for developing the marketing strategy for growth of start-up company resulting in successful exit in August 2016. Developed positioning, messaging, and segmentation strategy. Managed search (SEO/SEM/PPC), email, social media, content development, PR, and sales enablement activities. Tracked metrics, analyzed and optimized programs.

Company: Ping Identity

I worked there from 10/2014 until 12/2016

Global Marketing Manager

Drove consumer sales worldwide for client systems, including laptops, tablets and desktops through development and management of integrated marketing programs. Supervised large cross-functional teams across multiple functions and geographies to execute demand generation strategies.

Company: AMD

I worked there from 9/2009 until 10/2014

Marketing Manager

Led worldwide virtualization go-to-market activities for servers and storage. Partnered with Intel, VMWare and Microsoft on key programs and launches. Managed marketing communications for medium and large business segments across all product lines and supervised online merchandising and demand generation activities for desktop and workstation brand team in small and medium business segment.

Company: Dell

I worked there from 7/2003 until 9/2009

Marketing Manager

Launched new direct sales model for start-up division of Sony Electronics, SonyStyle.com; built Acquisition and Retention Programs and processes from ground up. Assembled and managed teams, launched online and offline demand generation programs, and managed budgets.

Company: Sony Electronics

I worked there from 1/2001 until 7/2003

Content I Write