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nDash Writer Profile for Noya Lizor

Headline

Freelance Writer & Content Creator

About Me

Hey! I'm Noya. I'm a highly experienced marketer, writer and content creator based in Sydney, Australia. My specialties include content writing (blog posts, E-books etc.), copywriting (sales/landing pages, ads, etc.) and website content (either writing new websites from scratch or updating existing websites to optimize customer engagement and conversion).

I'm also experienced in branding and Tone of Voice, and can help businesses that currently have a 'vague' brand identity to develop a clear and impactful identity and messaging.

Industries I Write About

Business

Find writers and ideas in this industry

My Writing Samples

95% Of Readers Don’t Give a Hoot If There’s No Source Provided for Statistics in A Blog Post

A post about the importance of correctly attributing sources for statistics/data quoted in marketing collateral/articles.

https://writingcooperative.com/95-of-readers-dont-give-a-hoot-if-there-s-no-source-provided-for-statistics-in-a-blog-post-8df8b1631d6c

R.I.P. Open Rate: Why Apple’s Mail Privacy Protection Won't Be a Death Blow for Email Marketers

Apple's MPP update has rendered the email open rate virtually useless among Apple Mail users, which has shaken the email marketing industry. This post is an opinion-roundup from some industry leaders on the impact of MPP on email analytics, as well as my own take and some tips on how email marketers can adjust to a post-open rate world.

https://www.noyalizor.com/apple-mail-privacy-protection-update-ends-open-rate-for-email-marketers/

Why You’re Part of the Influencer Problem (and Might Not Even Know It)

In a world where anyone can become an “Influencer”, what does who you’re “influenced” by say about you? This post explores what makes influence "valuable" and the role we all play in the Influencer economy.

https://www.noyalizor.com/why-youre-part-of-the-influencer-problem-and-might-not-even-know-it/

How Many Sale Emails Does It Take to Screw an Inbox?

Why email marketing is particularly challenging for retail brands, plus some actionable tips for standing out in the Inbox.

https://medium.com/illumination/how-many-sale-emails-does-it-take-to-screw-an-inbox-941ffd7562b2

Why Levelling Up Crappy Copy Should Be a Top Priority for Brands and Businesses in 2021

In today’s saturated attention-economy, mediocre copy not only makes for forgettable content, but also tarnishes people’s impression of your brand, which is why crappy copy is a sure way to shoot yourself in the foot. This post explains the importance of creating content that's based on standout copy.

https://noyalizor.medium.com/why-levelling-up-crappy-copy-should-be-a-top-priority-for-brands-and-businesses-91b6c0f92deb

100+ Stock Photography Sites and Image Editing Tools

This post (also available as a video) explains why head-turning visuals are a must for your content to succeed in the "Age of Content Overload".

https://www.noyalizor.com/stock-photography-sites-and-image-editing-tools/

Experience

Director of Content

Viola is Israel’s leading technology-focused investment group with over $3 billion assets under management. I headed up the company’s content marketing efforts, managed the creation of the company’s website and oversaw all aspects of content development (including blog posts, visuals and video) and distribution via social channels and email. The role afforded unique opportunities to working closely with both investment partners and tech entrepreneurs within Israel’s vibrant startup ecosystem.

Company: Viola Group (https://www.viola-group.com)

I worked there from 9/2014 until 5/2019

Director of Content

I joined this startup during a transitional stage for its primary product (a downloadable add-on that enables the display of rich-media content directly inside emails) so the role was heavily focused on reshaping the brand’s messaging and developing a new go-to-market strategy, including identification and engagement of both B2B and B2C audiences, the creation of new marketing collateral, industry outreach and growth.

Company: PowerInbox (now known as Jeeng, https://www.jeeng.com)

I worked there from 6/2012 until 2/2013

Retention Marketing & Content Team Leader

Managing a small team of digital marketers, the role involved the development of marketing initiatives designed to engage, convert and retain customers of Exent’s family-friendly Games-on-Demand service. • Responsible for all website content, including copywriting, localization and game scheduling • Managed all Email Marketing programs for a mailing list of over 1 million users.

Company: Exent Technologies (http://exent.com)

I worked there from 10/2009 until 6/2012

Copywriter / Head of Email Marketing

This dual role involved: • Developing and writing online creative concepts and content for a variety of agency clients, mainly global brands – including Microsoft, Maybelline New York, L'Oreal Paris and George Weston Foods. • Managing the agency's Email Marketing department, developing content for client newsletters and email promotions, primarily for Microsoft Australia, where I worked closely with client stakeholders to boost product awareness and meet engagement goals.

Company: McCann Worldgroup, Sydney (https://mccann.com.au)

I worked there from 9/2006 until 7/2008

Freelance Writer & Content Creator

I’m a marketer and copywriter based in Sydney, Australia. I’m all about creating standout content that helps businesses grow.

Company: Noya Lizor (https://www.noyalizor.com)

I worked there from 9/2021 until now

Content I Write