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nDash Writer Profile for Kasey McElroy

Headline

SEO Content and Copywriter

About Me

Who Am I? 

I'm Kasey, and I've been working as a full-time freelance content and copywriter for the last three years. However, I have experience working part-time and contractually as a content creator, blog writer, and copywriter since 2012. At the end of the day, writing is not only my career; it's my passion. Outside of my professional work as a freelance content creator, I serve as the Municipal Liason, a community organizer and volunteer, for the San Antonio region for the creative non-profit event, National Novel Writing Month. 

I've been developing my skills as a writer since I was 12 years old. However, it took me many years and quite a lot of trial and error to turn what was a hobby into a full-time career. Before I transitioned to writing full-time, I spent many years studying for technical degrees that I never completed. I worked toward a Bachelor's in Computer Engineering and Computer Science for about four years in total and another two years studying for a Bachelor's in Business Management for IT. 

I've finally settled on a degree path, however. I'm currently attending Southern New Hampshire University, where I'm working towards receiving my Bachelor's in Communication with a focus in Business Communication. Ultimately, I chose this path because I want to continuously improve my ability to communicate and help businesses grow by creating content that they find beneficial. 

What Are Your Top Skills?

I've spent time developing my professional skillset as I've learned more about the roles and expectations of content creation. Ultimately, as I gained experience, I realized that clients found certain skills exceptionally beneficial, and I worked diligently to hone those skills. 

As a result, some of my top skills include: 

While this list doesn't include all of my skills, I've found that they are the skills that my clients appreciate the most. 

Questions, Comments, or Concerns?

I've worked with multiple clients across many different industries. Therefore, I understand how nervewracking it can be to work with a copywriter. Making sure you find someone that meets your needs in terms of brand voice, content quality, and organizational goals is a daunting task. Starting a working relationship with the wrong freelancer can leave you behind schedule and have a variety of other negative impacts. 

Realistically, I understand that I may not be able to meet everyone's needs. Therefore, I'm always happy to speak with my potential clients and provide more information about my experience and service. I have no problem answering any questions you have and promise to tell you honestly whether I feel my personal style and workflow would be a good fit for your project. 

Industries I Write About

Education

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Technology

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Health & Wellness

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Finance

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Real Estate

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My Writing Samples

Alaska Commercial Lease Agreement

A brief overview of the contents of a commercial lease agreement in Alaska.

https://docs.google.com/document/d/1_WILyyh6suiBvzSZw7AcwJfyJ-GYu_Yba4MyS5LCAQg/edit?usp=sharing

7 Different Types of School Funding

This was a guest post I did for a financial client that discussed the ways public schools receive funding.

https://moneywiseteacher.com/school-funding-types/

Classifying Tech Products for Product Managers

An article written for a client that compares different technological products and discusses how to successfully classify them as a product manager.

https://docs.google.com/document/d/1n6bcXUPUp_VSeFnO0JVvIOaKfBfFGSxhkmMJEC9kBa4/edit?usp=sharing

Top 10 Best Google APIs & Alternatives (2021)

This listicle reviews various Google APIs and compares price, use case, and more.

https://docs.google.com/document/d/1GWoDX_UCYT8hWjeQcijF-gwC26i-2mtETiQbAgH2_sE/edit?usp=sharing

Understanding Beauty Salon Insurance

I wrote this article for a client to help others understand what classifies as a beauty salon and understand the different types of insurance they may need.

https://docs.google.com/document/d/1-feB-AY5NLPdnx0PWajyKoXIhhjv5XCXkkMVosGrg6k/edit?usp=sharing

Using SWOT Analysis as an Essential Tool in Product Management

This article considers the various components of SWOT analysis and how product managers can utilize SWOT to effectively manage the project lifecycle.

https://docs.google.com/document/d/1SXeSJ-tn2Z31Tw0MAhfn49E5YqYXedmpDVQdf6GJYF4/edit?usp=sharing

7 Steps to Building a Strong Black Brand

I wrote this whitepaper as a sample for another client I worked with briefly, encouraging individuals to consider the client's course.

https://docs.google.com/document/d/1xxOlJkrmMAIcVP9ShLYMGWVBHxPR8Ahh7aneMrJo8HQ/edit?usp=sharing

What's the Deal with Muse Dash?

A simple article I wrote that reviewed a popular rhythm game, Muse Dash.

https://docs.google.com/document/d/1o2WGwDSxLf-m-KkHGmi8HRSLZojp_SHII5lRaYLWbps/edit?usp=sharing

What Is the Difference Between a Level 1 and Level 2 Background Check

This was a sample article I wrote for a client that discussed the differences between background checks.

https://docs.google.com/document/d/10n9DiLDMvlLTo4C3N1_dxJ5eaCzwgk11UiMAS_PF5C8/edit?usp=sharing

Who Are the Three Credit Bureaus

I wrote this article for a client in which I discussed the differences between the credit bureaus.

https://docs.google.com/document/d/1X37U_maPL_l08-uHrpwo_c3dO_oYSK9U_tt6BBpPQYA/edit?usp=sharing

The Rise of Decision Intelligence

This blog post reviews decision intelligence and the potential impact it can have on automating processes within an organization.

https://docs.google.com/document/d/1EN3BXgPb7NhKCPf8TvQMLqes_qYLEsOi_a1213722ZE/edit?usp=sharing

Experience

Freelance Copywriter

• Follow guidelines set by clients to create a variety of written media. • Research and gain expert-level knowledge on dozens of different topics for clients. • Organize and construct unique blog posts, research papers, and press releases.

Company: Textbroker International

I worked there from 10/2012 until now

Client Outreach Associate

• Utilize LinkedIn and local community resources to network with individuals looking for professional development training opportunities in HR, technology, and management fields. • Create content to post on social media, such as LinkedIn and Facebook, to engage with target audiences. • Frequently communicate with potential buyers on a personal level to assess clients' needs and initiate enrollment. • Develop expert-level knowledge to educate clients on courses, costs, and requirements.

Company: Dynamic Advancement

I worked there from 12/2020 until 2/2021

Customer Care Representative

• Assist customers with prescription health insurance questions and claims. • Troubleshoot filling issues and problems with the pharmacy. • Provide quality customer service when placing orders for medication through our mail order pharmacy.

Company: CVS Caremark

I worked there from 11/2019 until 4/2020

Human Resources Lead

• Assist in recruiting, retention, and onboarding of new employees. • Administer application tests and assess applicant skillset. • Assist in onboarding and orientation of new employees. • Manage basic payroll inquiries and other human resource issues. • Develop and assist training for new employees. • Process and manage all onboarding paperwork and I9 documents.

Company: ReconMR

I worked there from 9/2019 until 11/2019

Team Lead Supervisor

• Manage a team of 10-12 people and monitor interactions for HIPAA compliance. • Complete coaching for teammates on a weekly basis to review overall performance and address behavioral concerns. • Respond to all customer concerns and receive feedback on customer service experience. • Provide call floor support for agents in real-time, including providing education, answering questions and handling escalated calls. • Assist workforce management in call queue and real-time agent monitoring.

Company: TaskUs

I worked there from 10/2018 until 5/2019

Senior Collections Specialist

• Assist Kohls Credit customers in making payments towards outstanding balances. • Advise customers of credit limits, payment due dates, and address account concerns. • Effectively negotiate payment arrangements to ensure funds are secured. • De-escalate situations in which the customer expresses frustration or concern.

Company: Kohl's Credit Operations

I worked there from 4/2018 until 10/2018

Team Lead Supervisor

• Manage a team of 10-12 people and monitor their daily performance. • Complete coaching for teammates on a weekly basis to review overall performance. • Respond to all customer concerns and receive feedback on customer service experience. • Provide call floor support for agents in real-time. • Assist workforce management in call queue and real-time agent monitoring.

Company: CaptionCall

I worked there from 10/2016 until 4/2018

Content I Write