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nDash Writer Profile for Brendan Nystedt

Headline

Tech & Transportation Storyteller

About Me

Hi! I'm Brendan. I've been a professional writer for about a decade, but I have multifaceted expertise in marketing, PR, social media, and visual storytelling. 

You may have seen my work on USA Today, in WIRED, or all over the web. I've helped Microsoft increase visibility of its Surface family of computers. I love consumer technology (especially computers, mobile devices, TVs, projectors, and cameras), transportation (whether it's micromobility, public transit, or personal EVs), open source anything, and digital media (gaming, streaming movies...you name it!).

Let me help you tell your company's story!

Industries I Write About

Technology

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Lifestyle

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Industrial

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My Writing Samples

Star Wars: Squadrons review for Wired

Game review for Wired

https://www.wired.com/story/star-wars-squadrons-wired-review/

Ready, Set, Ride! Big Service Improvements Are Coming October 11th!

Communicating service changes to VTA riders & community.

https://www.vta.org/blog/ready-set-ride-big-service-improvements-are-coming-october-11th

Retro Hackers Are Building a Better Nintendo Game Boy

Story on Nintendo Game Boy hackers for Wired.

https://www.wired.com/story/nintendo-game-boy-hackers/

Experience

Freelance Writer

Freelance PR, reporting, features, reviews, and buying guides for WIRED, Reviewed, San Jose Spotlight, The New York Times, Disney, Contingent Mag, Stanford's McCoy Family Center for Ethics in Society, MNT Research GmbH, and others.

Company: Multiple Clients

I worked there from 5/2016 until now

Public Communications Specialist II

• Create marketing campaigns for internal and external stakeholders • Write, edit, and coordinate social media, blog posts, Mailchimp newsletters, paid ads, print collateral, and other deliverables • Execute partnerships with Silicon Valley Bicycle Coalition, San Jose Downtown Association, Cinequest, and others • Collaborate with creative services, community outreach, transit planning, and communications departments • Support in-person promotional events at partner companies

Company: Santa Clara Valley Transportation Authority

I worked there from 10/2019 until 10/2021

Market Editor

•Relaunch WIRED’s reviews with a renewed focus on affiliate revenue •Manage two senior commerce writers to increase commerce content output •Work with WIRED’s design and editorial teams to optimize review and listicle page layouts •Identify and expand into new product categories (gaming, parenting, nerd gear, etc.) •Plan and execute on strategy surrounding events (holidays, Black Friday, Prime Day etc.) •Contribute to WIRED’s print edition where needed

Company: Wired

I worked there from 8/2017 until 10/2018

Account Manager

• Worked on Microsoft Modern Work, Life, and Gaming (MWLG) account, specifically on Microsoft Surface/Devices • Researched and wrote reports for the client on a number of topics • Assisted with joint Steelcase/Microsoft event in NYC for Surface Hub 2S and press visit to Microsoft's Redmond campus for a video • Analyzed Build coverage, helped put together read-outs for client • Contributed ideas to help drive timely storytelling • Flagged influencers for client outreach

Company: WE Communications

I worked there from 10/2018 until 5/2019

Content I Write