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nDash Writer Profile for Roma Hora

Headline

About Me

Hi. I'm not a fan of generic bios, so here's a true story.

I'm a lifelong reader and writer who hadn't realized that I could write for a living until I dropped out of law school in a deep panic about what I would do with my life. For no other reason other than the fact that I've always loved the genre of sci-fi, on a whim (and still in a frenzied panic), I applied for a marketing job at a science museum. I'd like to believe it was the sincerity of my cover letter that landed me an interview. 

After two rounds of interviews, I received an offer letter. I couldn't believe it. Within weeks of dropping out of law school, I found myself on a new trajectory, and in hindsight, I can't help but think of it as fate. At that museum, I learned a lot about marketing generally, email marketing specifically, and got my start writing copy. This path eventually led me to e-comm, where I've spent my last 7-8 years in the startup space, writing website copy, product descriptions, newsletters, blogs, etc. 

While I can call myself a lot of things, marketer, introvert, sci-fi nerd, at heart, I'm a writer whose writing is informed by an observational and empathic POV. I've mostly written in the wellness, luxury beauty and lifestyle categories, and while the voice/tone may adapt to that of the brand, the common thread has been a thoughtful approach that aims at resonating with its intended audience. In short, with making a human connection.

Industries I Write About

Health & Wellness

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Lifestyle

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My Writing Samples

Careers Page

I was hired by an agency to write some pages for their e-comm client who was in the wellness category as they sell saunas. My first project for this client was writing their careers page keeping brand voice and values in mind.

https://careers.sauna.space/

When Wellness Trends Turn to Science

Blog for a skincare brand based in wellness category (science of Ayurveda).

https://msskincare.co/blogs/msskincare/when-wellness-trends-turn-to-science

Experience

Copywriter & Content Strategist

My role here started in marketing and sales and over time naturally evolved into taking over the copy and content strategy. Since 2020, I've only been in this role consulting, as needed, on sporadic projects. I've been mostly freelance writing since 2020.

Company: M.S Skincare

I worked there from 5/2014 until now

Content I Write