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nDash Writer Profile for Lori Baer

Headline

Business, thought-leadership ghostwriter, writer, and editor

About Me

As a seasoned writer and editor, I create high-quality, engaging content that educates, differentiates, and inspires readers to think and take action.

My specialties include: B2B and B2C articles, creative nonfiction, developmental editing, editorials, ghostwriting, long-form content, manuals, reports, strategic correspondence, storytelling, and thought-leadership content.

Topic areas of expertise include: agriculture, association/nonprofit communications, foodways, the fresh produce industry, healthy eating, nutrition, and nutrition policy.

My work benefits from a background in journalism and decades in public relations and corporate communications. Together, this experience has gifted me a heightened ability to understand complex topics, recognize important target audience benefits, and capture the style and voice of people and brands in writing.

Plus, I work hard to be easy to work with. I’m positive and friendly, attentive and objective, and respectful of clients’ time and needs. Based in Pennsylvania, I’ve been running a successful freelance business since 2007.

Industries I Write About

Business

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Health & Wellness

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Lifestyle

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My Writing Samples

Thought-leadership article bylined by CMO

The chief marketing officer at a global trade association needed a B2B article introducing the organization’s new direction to a strategically different target audience. I worked with the CMO and vice president of consumer affairs to create a messaging platform that spoke to the association’s becoming a bigger voice in wider circles of influence. I then turned those messages into an opinion piece carrying the CMO’s byline.

https://www.fooddive.com/news/the-future-of-produce-marketing-is-demand-creation/531549/

Ghostwriting for Executive Director

A non-profit landed an exclusive with a leading trade publication for a five-part series of management advice articles. The public relations lead retained me to ghostwrite all five articles bylined by the vice president. The project included interviewing staff and outside experts in addition to ghostwriting each 500-word article of the series. This sample is one of the five articles written for the project.

https://theproducenews.com/what-bricklayer-tells-us-about-future-our-business

How thought leadership unlocks PR magic to energize content marketing

(nDash blog) A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. Capturing people’s attention keeps getting harder and harder, and marketers look for new ways to win minds. Before jumping into the game, however, it’s important to understand the basics.

https://www.ndash.com/blog/thought-leadership-content-marketing

Writers share the top four traits that make nDash a match for freelance success

(nDash blog) nDash offers freelance writers serious opportunity to grow lucrative businesses. For writers new to the platform, it takes time to learn the system, leverage nDash offerings to market subject-matter expertise, and connect with companies. In this article, four writers share how they work the platform to set their freelance careers up for success.

https://www.ndash.com/blog/freelance-success

Experience

Freelance ghostwriter and editor

I work one-on-one with communication teams and thought leaders to create high-quality, engaging content that educates, differentiates, and inspires readers to think and take action. My approach to ghostwriting ensures your message gets expressed in a way that authentically represents who you are and what you stand for. My developmental editing support takes what you've already written and provides guidance on how to get your ideas across more clearly and powerfully.

Company: Lori Baer: Writing - Editing - Proofreading

I worked there from 1/2007 until now

Senior Executive of Corporate Communications

Managed communications and PR for this national, nutrition-education, nonprofit organization. Wrote copy and oversaw production for a range of B2B and B2C pieces including web content, white papers, reports, corporate capabilities, educational tools, training materials, and style and brand guidebooks. Served on strategic teams for campaign development, national announcements, and business planning. Promoted twice: from Production Coordinator to Director of PR & Production to Senior Executive.

Company: Produce for Better Health Foundation

I worked there from 9/1999 until 1/2007

Associate Managing Editor/Advertising Manager

Oversaw editorial content and production of the Journal for Financial Service Professionals, a bi-monthly trade magazine with circulation of 36,000. Trafficked and edited all articles; interfaced with authors, designer, and printer; oversaw 14 freelance columnists; and managed $500,000 advertising program.

Company: Society of Financial Service Professionals

I worked there from 2/1997 until 9/1999

Managing Editor

Published Nutrition Health Review, a quarterly consumer health journal. Responsible for entire production and editorial process. Managed columnists, conducted article interviews, and wrote 70 percent of content. Coordinated production among printer, fulfillment house, and subscription agencies.

Company: Vegetus Publications

I worked there from 8/1996 until 2/1997

Content I Write