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nDash Writer Profile for Jeff Caldwell

Headline

Experienced B2B communication professional.

About Me

Experienced editor and B2B marketer with 20-year history producing content in business strategy, agriculture, agribusiness, technology and the food supply chain. I write content on business issues targeting companies with complex product/service offerings. 

Industries I Write About

Business

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Real Estate

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Technology

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Science & Medicine

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My Writing Samples

Q&A: THE MAN BEHIND THE NEXT GREEN REVOLUTION?

Steve Beebe travels the world working to develop bean lines that can grow in conditions a few degrees warmer than today. Just a few degrees may not sound like much. How about 800 million people? That's how many people's lives could be saved or dramatically improved by Beebe's research.

https://www.agriculture.com/crops/other-crops/edible-beans/qa-m-behind-next-green-revolution_156-ar48156

FARMERS REMAIN ON BLEEDING EDGE OF WEB TECHNOLOGY

Though the existence of the Internet precedes its widespread consumer use by several decades, the medium as a way to communicate, find information, entertain, shop, network, and more has only been around for a couple of decades, a time in which its utility and general role in everyday life has been nothing short of meteoric in its rise.

https://www.agriculture.com/technology/computers/agriculturecom-at-20-farmers-remain-on_578-ar48668

5 TIPS FOR MARKETERS TO CAPITALIZE ON BULLISH GRAIN MARKET PRICES

It’s been a long nine or so years for a lot of U.S. grain farmers. But grain market prices have finally turned around. Corn prices with a five in front of them and $13/bushel-plus soybean prices have a lot of farmers breathing sighs of relief they’ve held in since about 2012. There’s renewed optimism in farm country.

https://www.lessingflynn.com/blog/grain-market-prices/

THE CONVERGENCE OF TWO TECHNOLOGIES: XENOBOTS AND SMART DUST

The convergence of two burgeoning ag technologies — ones still far from commercialism or wide availability — can make this traditional thought process a thing of the past completely and it comes in the form of dust. That’s right, observing a field condition like a bug or weed infestation, then reacting to prevent it from robbing a crop’s yield can one day be replaced by literal clouds of dust.

https://www.lessingflynn.com/blog/xenobots/

THE ‘COSTCO-IFICATION’ OF AGRICULTURE

The success of mega-retailers like Sam’s Club and Costco are proof that this is something of an American dream for many busy consumers today, especially young families with changing material needs and a limited budget. And now, Costco is taking steps to stake major claims in not just the consumer side, but the production of one of its most popular products.

https://www.lessingflynn.com/blog/costco-ification-agriculture/

Experience

Content Marketing Manager

Worked with agricultural companies to develop and execute marketing content and thought leadership strategies that create leadership positions in their respective sectors...and have a fine time doing it, namely because of the immensely talented folks around me.

Company: Lessing-Flynn

I worked there from 9/2017 until 6/2021

Public Relations / Content

Content creator and manager.

Company: Meyocks

I worked there from 6/2015 until 9/2017

Multimedia Editor

Multimedia Editor for Agriculture.com, the website for Successful Farming magazine. Manage web projects, microsites and build and distribute e-mail newsletters. Also write news and markets content for Agriculture.com and Successful Farming.

Company: Meredith Corporation

I worked there from 7/2006 until 6/2015

Associate Editor/Regional Field Editor

Write, edit and produce pages for High Plains Journal and Midwest Ag Journal, weekly agricultural newspapers serving the central part of the U.S.

Company: High Plains Publishers, Inc.

I worked there from 6/2001 until 7/2006

Content I Write