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An article for the World Advertising Research Council that discusses humour's role in marketing.
A guest blog post to give advice on how to improve tone of voice.
https://social.affinio.com/blog/5-tips-to-enhance-your-tone-of-voice/
Editor-in-Chief of Research World. Research World is the market research industry's largest website. I'm responsible for all editorial duties. These include: editorial planning, content editing and maximizing traffic by ensuring Research World has content to engage our audience of market researchers.
Company: ESOMAR
I worked there from 11/2015 until 1/2022
Responsible for writing: case studies, marketing content, awards papers, research reports and global thought leadership content based on research.
Company: Northstar Research
I worked there from / until now