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nDash Writer Profile for Susan Balding


Driving traffic, press coverage, and understanding through compelling writing

About Me

I am a writer, media relations specialist, and content strategist with extensive experience translating complex research into easy-to-understand articles. 

My articles have a track record of increasing web traffic, generating media coverage, and increasing public understanding of issues. I pride myself on helping brands, organizations, and individuals clearly, succinctly, and compellingly express themselves.

Industries I Write About

Science & Medicine

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Law & Politics

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My Writing Samples

The United States can and should eliminate childhood lead exposure

This feature-length article condenses the key findings of a 144-page research document into a compelling and easy-to-understand article.


DC is debating a plan that would pay you to walk or bike to work

This article explains how a new tax policy could incentivize DC residents to bike or walk to work by paying them for their commute.


Housing Systems Must Better Support Families with Young Children Experiencing Homelessness

This newsletter-length blog post explains how the U.S. housing system can improve support for families with small children who are experiencing housing insecurity or homelessness.


The Trade Deficit is Responsible for Manufacturing Job Loss

This blog post uses a single chart to explain the relationship between the U.S. manufacturing trade deficit and manufacturing employment. This article drove over 100,000 interactions on Facebook.


New Agenda to Support and Improve Children’s Mental Health

This press release announced a new report that provides recommendations for improving mental health care for children in the United States during and after COVID-19.



Media Relations Director

• Contributed to a 900% increase in the number of products with more than 5,000 pageviews by developing and executing content, social media, and traditional media strategies • Increased media hits by 250% by developing and executing short content and traditional media strategies focused on improving product timeliness, frequency, and SEO • Contributed to a 4 percentage-point increase in e-newsletter open rate by developing and executing guidelines for e-news copy

Company: Child Trends

I worked there from 9/2017 until 10/2021

Communications Manager

• Created and executed an op-ed strategy to establish organization executives as leading voices on women’s rights, resulting in placement of 6 op-eds in major media outlets • Developed, drafted, and released a cross-departmental style guide to ensure consistent messaging and brand identities across external and internal communications • Development and oversaw regular updates of an organizational talking points database

Company: Political Organizing Nonprofit

I worked there from 5/2016 until 8/2017

Media Relations Specialist

• Oversaw the creation and distribution of a weekly piece of content that regularly drove national news and organically reached up to 120,000 Facebook users at a time • Increase readability and accessibility of online reports by recommending and implementing key design changes in collaboration with internal team members

Company: Economic Policy Institute

I worked there from 4/2015 until 5/2016

Content I Write