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nDash Writer Profile for Hayley Jeffery

Headline

B2B/B2C Copywriter and Content Writer

About Me

Hi, I'm Hayley, and I help SME owners with their copywriting needs. 

 I specialise in writing for the health & wellness, pet, and lifestyle niches.

I can help you with:

If you have a project you need help with, let's discuss it.

Industries I Write About

Business

Health & Wellness

Finance

Lifestyle

My Writing Samples

Rural Mental Health Matters -- Web Copy Rewrite

Melanie, CEO of Rural Mental Health Matters, asked me to improve her 'volunteer for us' page. I worked with her to improve the tone of voice, add additional roles, and to improve the readability of the page.

https://www.ruralmentalhealthmatters.co.uk/volunteer+with+us

How to Brainstorm Business Ideas & Improve Your Income in 1 Hour or Less

I self-published a short guide on Medium, which aims to help my readers brainstorm new ideas for sources of income as part of a business they'd like to develop, or as part of a pre-existing business.

https://link.medium.com/upF71mwk3nb

Blend Witchcraft And Tarot To Ramp Up Your Rituals In 7 Magical Ways

I wrote this post for The Mooky Chick. In it, I discuss how to combine tarot cards with witchcraft-related practices to revamp your spiritual practices.

https://www.mookychick.co.uk/health/witchcraft-spirituality/blend-witchcraft-tarot-spells-magic-rituals.php

On Spec Entries for @OneMinuteBriefs (Advertising BeFibre Broadband)

I created an on spec poster, as per the brief provided by @OneMinuteBriefs, to promote BeFibre's fibre-to-the-premises broadband.

https://drive.google.com/drive/folders/1pJAJkbsGrsEg0OqdPQavqwQXa25mHfKS

On Spec Entries for @OneMinuteBriefs Contest

I took part in a One Minute Briefs contest to create posters that promote Grenade's latest flavour. I created three on spec posters, with the design being done in Canva.

https://drive.google.com/drive/folders/1oJJ_Du1dC6mTavxcdiNlBvpTWO3PUmpk

On Spec Sales Page Cop

I wrote up an on spec copywriting sample as part of a copywriting course that I took. This sample is for a Reptile Care Workshop. The brief directed me to create a sales page for something that I was familiar with (Exotic Pets). I opted to create a sales page for a weekend workshop aimed at new reptile owners.

https://drive.google.com/file/d/1QH78tKgFr-KX8e9--yEYxpBJLxYZm1jq/view?usp=drivesdk

Person-Centered Care at Home and You

In this article, I discuss what Person-Centered care is, and how people who are caring for a loved one can implement it, so that their loved one receives the best care possible.

http://www.defyingmentalillness.com/person-centered-care-at-home-and-you/

Overweight in All The Wrong Places?

In this article, I discuss the what insulin resistance is, how it impacts weight gain, and how people can deal with it successfully.

http://www.livingthediagnosis.com/2016/06/overweight-in-all-the-wrong-places-insulin-resistance/

Experience

Freelance Copywriter and Content Writer (Full-Time)

During 2021, I chose to develop my skills as a writer further, and learned copywriting skills through courses provided by two Senior Copywriters. In December 2021, I left my full-time job in Healthcare to pursue a career as a full-time Freelance Writer and Junior Copywriter.

Company: H. M. Jeffery

I worked there from 12/2021 until now

Freelance Writer, Part-Time

I have provided ad-hoc writing services for various websites, since 2015, primarily blog posts and articles.

Company: H. M. Jeffery

I worked there from 5/2015 until 12/2017

Case Study Copywriter

I added case study writing (a.k.a. customer success stories) to my copywriting skillset in 2023. I was taught by Casey Hibbard, a veteran case study copywriter with 20 years of experience, and now specialise in producing compelling stories for a variety of businesses.

Company:

I worked there from 9/2023 until now

Content I Write