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nDash Writer Profile for Dani Malloy



About Me

Chicago-based B2C and B2B copywriter and content writer with experience in shopper marketing, foodservice/restaurant marketing, higher education, e-commerce and healthcare.

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Science & Medicine

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My Writing Samples

Top 10 Food Industry Trends for 2020

I developed the names of the trends with another writer and wrote all of the descriptions after exhaustive research into each topic.


Sweet Meets Umami Newsletter

The goal of the newsletter was to engage commercial foodservice operators with a fun umami crash course and encourage them to purchase Lee Kum Kee sauces.


Blog Post

This blog post highlights the long-tail SEO keyword “how to succeed in an online counseling degree program.” It’s the Featured Snippet on Google for the same keyword and appears on the first Search Engine Results Page. This visibility will drive organic traffic to a university partner’s site and ideally increase lead flow for their online master’s in counseling programs.


Integrated Marketing Campaign - Blue Bunny

This campaign targeted commercial foodservice operators, motivating them to menu and purchase Blue Bunny® ice cream and novelties as to-go menu items to drive their dessert sales growth. We created digital ads that drove to a landing page housing recipe ideas and lead-generating gated content, including a white paper and sell sheet.



Senior Copywriter

Lead copywriter for Neptune Retail Solutions and Checkout 51, its owned & operated cash back app.

Company: Neptune Retail Solutions

I worked there from 1/2022 until now

Senior Copywriter

• Wrote and edited B2B marketing and sales content to support the needs of external clients: digital and print ads, sell sheets, newsletters, landing pages, emails, video scripts, SEO product descriptions, sales decks, social media posts, sample kit materials, and more. • Lead writer and editor for internal projects, including a company newsletter and blog.

Company: CSSI Marketing and Culinary

I worked there from 9/2019 until 12/2021


• Wrote high-performing LinkedIn InMails, SEO-driven blogs, email drip campaigns, print brochures, web pages, social media posts and ad campaigns to support prospect generation efforts for university partners. • Performed extensive SEO keyword research using Ahrefs for use in blog posts and other web pages to drive organic traffic.

Company: Everspring

I worked there from 6/2018 until 9/2019

Content Manager

Served as primary writer, editor, and content manager for prospective student marketing content. As part of the in-house Strategic Marketing and Communications team, I conceptualized and wrote digital and print marketing content catered to prospective students in every stage of the funnel, from inquiry to confirmed student.

Company: Columbia College Chicago

I worked there from 10/2015 until 3/2018


• Wrote, edited, and fact-checked national content for the Groupon Goods channel. • Pitched original ideas, performed interviews, and wrote articles for the Groupon Guide. • Performed keyword research and incorporated SEO keywords into content to drive organic traffic to the site. • Wrote and edited content for nationally visible merchant pages.

Company: Groupon

I worked there from 5/2022 until 10/2015

Content I Write