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I'm a highly accomplished and results-oriented Creative Director/Art Director with multifaceted experience in omni-channel marketing, project management, web development, promotions and strategic planning.
For the past 13 years, I led a creative team focused on acquiring and retaining customers for the TransUnion Credit Monitoring business. Through a variety of online and offline channels — PPC Advertising and Landing Pages, Email, Website, Display Banners, and Partnership Marketing with the Chicago Cubs, Blackhawks and Bulls — we were able to achieve consistent, year-over-year, double-digit growth in a highly competitive environment.
Before TransUnion, I spent over a decade on the ad agency side of the business with stints at three of Chicago’s major direct marketing agencies: Brann Worldwide (now part of Havas), Douglas-Danielle and Rapp Collins. Accounts I worked on included Bank of America, Chase, CME Group, Diners Club, Hyatt, and Volkswagen.
As a direct marketer, my focus is always on proven, verifiable results. My mantra is the same as the legendary David Ogilvy’s: "It's not creative unless it sells." If you're looking for a creative who knows the importance of measurable metrics with demonstrable success, look no further.
For the past year I have been writing content articles about credit, credit scores and all things credit related for my former employer, TransUnion.
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