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nDash Writer Profile for Sarah Zimmerman


Creating B2B and B2C content that informs, inspires and engages

About Me

I have been a writer and editor since I first started working in book publishing over 20 years ago.  I specialize in writing clear, compelling content that helps clients achieve their goals. My specialties are B2B and B2C writing. Areas of expertise include blog posts, ebooks, website copy, profiles, and long-form articles. I also have experience re-purposing complex technical content from webinars or conferences for use as articles or LinkedIn posts.

Topics I love to write about include technology, psychology, entrepreneurship, content marketing, travel, and human resources but I love learning about new areas as well. I constantly try to learn more to increase the value that I bring to my clients (for example, I am currently taking a class in UX writing).

I was a senior writer at Rubenstein Communications, a fast-paced NYC PR agency for almost 12 years.  Before that, I was Associate Features Editor at Town & Country Magazine. My articles have appeared in national magazines including Bride’s, Cosmopolitan, Avenue, Time Out New York, American Way, and American In Britain, among other outlets. I was the founding editor of AvenueAsia: 500 Influential Asian Americans, a successful offshoot of Avenue magazine. More recently, I ghost-wrote the memoir of a U.S.-based businesswoman.

Earlier in my career, I worked in book publishing, where I edited manuscripts and wrote marketing collateral for national sales conferences. I have also worked as a ‘book doctor’ for a Brussels-based literary agency and taught essay writing online at The New School in New York City. My short stories were short-listed for the V.S. Pritchett Prize and The Mogford Prize in 2020.  

Industries I Write About




Health & Wellness


Science & Medicine


My Writing Samples

The Accidental Entrepreneur

Interview with Melissa Biggs-Bradley, the founder of disruptive membership luxury travel boutique Indagare.


The State of Ghostwriting

A look at why the ghostwriting business is booming during the pandemic.


Unprecedented Times: Hotel HR Directors Tell All

I interviewed several HR directors across the US, discovering the unique challenges they are facing as the industry tries to emerge from the pandemic.


From Prototype to Production: David Von Dollen on How Volkswagen is Using Quantum Computing

For this article, I re-purposed highly technical content from The Qubit Guy's podcast, writing an article that outlined the ways in which Volkswagen is positioning its business for the future by testing a variety of quantum computing solutions.


3 IRM Trends and Predictions for 2022

This blog post is a re-purposing of highly technical podcast content about the top three IRM trends and predictions for 2022.


6 Practical Tips to Reduce Layoff Anxiety

Layoffs are rife in the current economic environment (and not just in tech!) Here are six action-oriented tips to reduce layoff anxiety and position yourself strongly in challenging times.


What to Wear to an Executive Interview

One thing is clear: when it comes to interview attire post-pandemic, confusion reigns. The Wall Street Journal even went so far as to describe the dilemma over what to wear to an executive interview "the workplace Wild West." In this article, I interviewed several experts for their solutions and suggestions.


From Patent Positioning to Crypto: How UnitedHealth Group is Using Quantum Computer

This article explores the ways UnitedHealth Group (UHG) Is exploring quantum computing through Optum Technology, UHG’s technology arm, in the areas of patents and defensive publishing.


The Great Resume Length Debate: How Long Can My Executive Resume Be?

One of the most outdated job search adages is “a resume can only be one page in length.” It's a message that’s so deeply embedded into our brains as an absolute truth like “don’t wear white after labor day” that even often accomplished executives with 15+ years of experience and career advancement take it too literally.


Four CFO's Give Advice on How to Conduct Company Due Diligence

In this article, four CFO's describe how to do company due diligence before taking a job.


How to Land Your First CMO Job

In this ghostwritten article, four CMOs give advice on how to land your first CMO job.



Senior Writer

Writer for a leading independent public relations agency in New York City. I had primary responsibility for preparing website content, press releases, op-eds, brochures, newsletters, and speeches. I was an integral part of client coverage teams, brainstorming communications and marketing strategies. My work included regular interaction with Fortune 500 CEOs, celebrities, and non-profit leaders.

Company: Rubenstein Communications

I worked there from 6/1999 until 6/2011

Freelance Writer and Editor

I wrote for a variety of publications largely in the travel, leisure, and luxury lifestyle sectors. I also consulted on the writing and design of several websites.

Company: Self-Employed

I worked there from 6/1998 until 6/1999

Associate Features Editor

I wrote and edited travel, lifestyle and fashion stories. During my tenure, I cultivated a robust network of relationships with travel and culture-related clients, journalists, and PR companies. I regularly brainstormed headline and story ideas. I also represented the magazine at numerous press events.

Company: Town & Country Magazine (Hearst Corporation)

I worked there from 6/1996 until 6/1998

Languages I Write In

Content I Write