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nDash Writer Profile for Lia Aprile

Headline

Content | Scripts | Copy

About Me

As a writer, I work with experts in their field to help them distill complex ideas into accessible content with heart. 

I've created media and marketing materials for some of the biggest pharmaceutical companies in the world, as well as for small scrappy start-ups developing cutting-edge medical technologies. I've written for CEO's, academic and research institutions, non-profits, and even production companies making content for broadcast. 

I work with clients from the ground up: researching and interviewing experts to assemble a narrative with an emotional center. Whether it's a training video, executive bio, or in-house marketing materials, my job is the same: to help clients clarify and communicate their mission through compelling copy that increases impact. 

Industries I Write About

Health & Wellness

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Science & Medicine

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Lifestyle

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Lifestyle

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My Writing Samples

IS Live Explainer Video

Wrote script for video introducing new software for WCG Trifecta Clinical, a company that services and creates training for the pharmaceutical industry.

https://vimeo.com/647867204

AML Physician Video

Content/Script Writer for clinical trial training video aimed at physicians working with patients with AML.

https://plymouthandpearl.com/project/covance-physician-video/

AML Patient Video

Content/Script Writer for participant training video aimed at patients with AML.

https://plymouthandpearl.com/project/covance-patient-video/

Rebranding Campaign

Copywriter for rebranding effort for the Broad Stem Cell Research Center.

https://plymouthandpearl.com/project/broad-stem-cell-research-center-rebranding-campaign/

SCPR Annual Report

Copywriter for SPCR Annual Report. Included small business and donor profiles, station highlights and impact articles.

https://plymouthandpearl.com/project/southern-california-public-radio/

Mom at the Bottom

Personal essay on motherhood, being the "non-preferred" parent, and the struggles of a middle child.

https://www.coffeeandcrumbs.net/blog/2021/5/19/mom-at-the-bottom

Loyola Law School

Copywriter for Admissions Viewbook for Loyola Law School.

https://plymouthandpearl.com/project/loyola-law-school-admissions-viewbook/

RachelPally.com Stories Section

Interview with design guru Justina Blakeney for the "Stories" section of the Rachel Pally website. A series I partnered with Rachel Pally to create.

https://www.rachelpally.com/blogs/stories/justina-blakeney

Experience

Script Writer - Freelance

Create content for Fortune 500 health-care companies to increase participant retention, enhance training efficiencies, and increase morale of clinical study staff and participants. These materials consist of training videos, key opinion-leader profiles, and marketing videos aimed at patients and/or site staff.

Company: WCG Trifecta Clinical

I worked there from 6/2016 until now

Copywriter - Freelance

Hired, along with director and production team, to create marketing video to celebrate partnership between Third Pole and a global specialty health-care company, as they began launching their cutting-edge health tech for the delivery of Nitric Oxide for lung and heart therapy. Collaborated closely with production team to structure and strategize story for video and created script for VO talent. Integral in crafting messaging and positioning frameworks to promote newly established partnerships.

Company: Third Pole Therapeutics

I worked there from 5/2020 until 6/2020

Copywriter - Freelance

Created and pitched concepts and content to increase “stickiness” of admission materials and increase retention of potential applicants for various top-tier academic institutions. Created content to generate additional funding for scientific and non-profit organizations, including the Broad Stem Cell Research Institute and Southern California Public Radio.

Company: It's Golden Design

I worked there from 1/2017 until 1/2020

Content Writer - Freelance

Collaborated with Rachel Pally on “Stories,” section of rachelpally.com, a multi-million-dollar fashion brand. Interviewed luminary women and created compelling long-form written interviews as part of a rebranding campaign for the website. Interviews served to personalize customer relationship with brand and with founder, Rachel Pally, and to generate traffic based on influencer participation and profiles.

Company: Rachel Pally, Inc.

I worked there from 1/2017 until 1/2018

Copywriter, Scriptwriter - Freelance

Worked with producer partner to create script and video from archival content for the 100th Anniversary of the Rose Parade and Tournament of Roses in Pasadena, CA. Video now plays on loop at the Tournament of Roses home office as promotional media for visitors, celebrating the history of the organization. Consulted with production team and helped to strategize story for several commercial campaign videos for Eargo, a hearing-aid start-up, as they launched both versions 1 and 2 of their product.

Company: Film and Music, LLC

I worked there from 5/2014 until 8/2018

Content I Write