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nDash Writer Profile for Logan Malloy

Headline

About Me

From journalism to agency to in-house, I weave storytelling with business objectives to create relevant, user-friendly content. My past work includes digital campaigns for Nissan, Victoria's Secret and Walgreens, and serving as the Director of Communications for FIA, a 501c(3) nonprofit that delivers AMBER Alerts and weather warnings.

Currently, I guide copy standards and tone of voice for a portfolio of CPG brands. I also occasionally freelance for Chicago Tribune Media Group as a sports journalist because I love sports!

Industries I Write About

Health & Wellness

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Lifestyle

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Real Estate

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My Writing Samples

30-second TV ad

I wrote this script for a CPG brand's national TV ad spot. The ask was to build awareness and introduce a new brand "spokesperson."

https://www.youtube.com/watch?v=lPAg1EpfQEo

Malloy: NFL’s revolving door offers opportunity for fantasy owners

I wrote a fantasy football column that ran online for the Chicago Tribune and in print for the Daily Southtown every week during the NFL season.

https://www.chicagotribune.com/suburbs/daily-southtown/sports/ct-sta-logan-malloy-fantasy-football-column-st-1117-20161116-story.html

What to do When Athletic Tape Leaves a Mark

At Goo Gone, our mission is to provide useful how-tos and industry solutions to help people avoid sticky situations. I write blogs every month using popular SEO terms and direct questions from consumers to solve some of those tough problems.

https://googone.com/blog/what-to-do-when-athletic-tape-leaves-a-mark

Daily Southtown: Player of the Year

I covered Mens Volleyball for the Chicago Tribune and selected the Illinois All-State team. This article is a popular story I wrote for the Daily Southtown about an elite but polarizing player in the South Suburbs.

https://www.chicagotribune.com/suburbs/daily-southtown/sports/ct-sta-boys-volleyball-sandburg-jake-hanes-st-0616-20160615-story.html

Landing Pages

This is the homepage I helped create for Weiman, one of the best-selling cleaning brands in the United States. The previous website was clunky and offered way too much copy on nearly every page. I streamlined the copy to give a simple, straightforward user experience.

https://weiman.com/

Experience

Digital Content Copywriter

From concept to completion, it's my job to lead the copy standards and tone of voice for our portfolio of CPG brands. This includes blogs, landing pages, Amazon A+ Content, digital ads, video scripts and packaging.

Company: Purposebuilt Brands

I worked there from 3/2021 until now

Chicago Tribune Media Group

I covered various prep and collegiate sports for print and online publications, including games, features and notebooks. I was an extremely active stringer for years but now just pick up the occasional assignment on weekends.

Company: Journalist

I worked there from 12/2014 until now

Copywriter

Working on the Creative team in the Digital Media Solutions department, I wrote for a variety of direct and agency clients across retail, auto, CPG and travel verticals. My job was to help guide the vision from a copy perspective, telling sharp, succinct stories that align with brand standards.

Company: Epsilon

I worked there from 12/2016 until 3/2021

Director of Communications

I prepared and managed all communications and developed contacts with leaders in the industry for FIA, a 501c(3) nonprofit.

Company: The Federation for Internet Alerts (FIA)

I worked there from 2/2017 until 3/2021

Brafton

Served as a writer, editor, and content manager for various B2B and B2C brands.

Company: Copywriter

I worked there from 8/2015 until 11/2016

Content I Write