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nDash Writer Profile for Hugh McBride

Headline

About Me

I am an experienced writer who is committed to creating unique and engaging content to help my clients achieve their business goals.

My career history includes successful service in public education, government public affairs, and behavioral healthcare marketing. In all of these endeavors, my work has focused on presenting complex information to readers in the manner that is most likely to engage, inform, and empower them.

Whether teaching high school sophomores to appreciate the power of a well crafted noun clause or helping families in crisis find the right treatment for their loved one, my objective has always been to connect people with the information they need.

When I do my job right (and, to be clear, I don't stop until I've done the job right), that connection is both meaningful and motivational, expanding recipients’ understanding and equipping them to take informed action.

Industries I Write About

Education

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Health & Wellness

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Science & Medicine

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Lifestyle

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My Writing Samples

Equine Therapy: How Horses Help Troubled Teens Build Better Lives

Content marketing feature article about how equine therapy can help adolescents and teens who have been struggling with depression, anxiety, addiction, and other mental and behavioral health concerns.

http://hughcmcbride.com/equine-therapy-how-horses-help-troubled-teens-build-better-lives/

The Role of the Family in Addiction & Recovery

Informational content marketing article about the impact of addiction on family members and the benefits of family programming in addiction treatment.

http://hughcmcbride.com/portfolio-role_of_family_addiction_recovery/

WW II vet’s return to Normandy one of reflection, reverence

Feature article on James Eudy, a World War II veteran who participated in events at Normandy American Cemetery to commemorate the 60th anniversary of the D-Day invasion.

http://hughcmcbride.com/writing-feature-normandy-eudy/

Rome Endures, Entices: Walk though history in Italy’s Eternal City

Feature travel article about visiting Rome, Italy. Written for members of the U.S. military community in Stuttgart, Germany.

http://hughcmcbride.com/writing-travel-rome/

The Aspen Guide to Wilderness Therapy

A parent-focused downloadable e-book designed to explain the basic practices and philosophies of wilderness therapy, while also dispelling myths about what happens at quality programs.

http://hughcmcbride.com/wp-content/uploads/2015/02/ebook-aspen-guide-to-wilderness-therapy.pdf

Experience

Content Coordinator

• Researched, wrote, and edited content for websites, blogs, landing pages, newsletters, press releases, social media posts, radio spots, and print collateral • Collaborated with paid search, design, SEO, social media, and web dev teams to identify strategic priorities and develop focused content to meet cross-functional project objectives • Ensured content aligned with standards in the AP Stylebook, Chicago Manual of Style, and Diagnostic and Statistical Manual of Mental Disorders (DSM-5

Company: Acadia Healthcare

I worked there from 1/2015 until 12/2021

Content Manager

• Wrote and edited informational and lead-gen articles on a wide range of healthcare-related topics. • Wrote, tested, and analyzed content for PPC ads and related landing pages • Designed and executed several B2B and B2C email campaigns directed at behavioral healthcare professionals and consumers on the national, regional, and local levels • Conducted A/B and multivariate tests; analyzed and shared results with stakeholders, and implemented findings throughout our content network

Company: CRC Health Group

I worked there from 5/2008 until 1/2015

Command Information Chief & Acting Public Affairs Officer

• Led a multinational team responsible for providing public affairs guidance and command information support to garrison commander • Managed weekly community newsletter, public website, and closed-circuit command information television channel • Responsible for content, layout, and design of 16-page biweekly newspaper • Wrote and edited news, sports, feature and opinion articles; speeches; press releases • Coordinated with representatives of U.S. and German press

Company: U.S. Army Garrison Stuttgart (Germany)

I worked there from 8/2001 until 3/2007

Content I Write