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nDash Writer Profile for Matthew Stein


SEO, compelling content, research, data analysis, and digital marketing are just a few of the skills Matt mastered as an award-winning journalist in a 20+ year career.

About Me

I am a digital content specialist focused on strategy and structure to execute successful marketing campaigns that touch consumers through their journey.  

I spent  20+ years as a journalist and am now looking to tell stories about some of my passions: travel, history, and sports.  While that may be a little bit about me, I'm happy to take on any and all projects. 

Since I did spend more than two decades as a journalist some of my specialties include press releases, blog writing, ghostwriting, copywriting, grant writing, and letter writer.  

I also have a passion for research and data-driven projects.

Industries I Write About


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Law & Politics

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Health & Wellness

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Science & Medicine

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My Writing Samples

Most Enchanting Castles in Scotland

A client gave me a list of ten castles in Scotland and to explain why people should visit. He requested a focus on the history


Setting Up Voicemail on a Galaxy S20

A client wanted 900 words on how to set up your voicemail on a Galaxy S20 and any potential next steps.


Reasons You Should Not Paint Your Chimney

The client asked for 800 words on the dangers of painting your chimney and how you can protect it.


Benefits of Digital Programmatic Advertising

The client wanted 850 words on the benefits of digital programmatic advertising


How I Used My Aeroplan Certificate

The client asked me to do a first-person piece on a signup bonus for a new credit card.


Chase Aeroplan Credit Card Review

This was a second piece requested after the Aeroplan certificate signup bonus.


2019 Newsroom Strategic Plan

This was put together when I was a News Director. It was a strategic plan, based on viewer research, that would determine our budget. It was my job to create the plan and set up systems to ensure it was executed.


Mission Statement

This was a mission statement and how it would be executed I created as News Director at another TV station.



News Director

Experience leading 50+ employees; simultaneously oversaw multiple platforms (TV, traditional digital, social media & OTT); set and communicated priorities to teams in a high volume, heavy content, and high-stress environment; used customer data-driven research to create, implement, and install market strategies; developed inter-department relationships to optimize product, television ratings & digital views

Company: WAAY 31 & KULR 8

I worked there from 10/2016 until 3/2022

Managing Editor

Ran day-to-day operations to implement News Director’s strategy focused on breaking news & weather; oversaw all aspects of the on-air and online products; created and oversaw multiple special projects focused on race relations, financial disparity, and education

Company: KION & WREG

I worked there from 7/2009 until 10/2016


Responsible for all aspects of newscasts including writing stories, creating graphics, researching & developing story ideas, making calls, prepping guests, and working with the promotions department

Company: WSOC, KDVR & KING

I worked there from 6/2000 until 6/2009

Content I Write