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nDash Writer Profile for Matthew Stein

Headline

SEO, compelling content, research, data analysis, and digital marketing are just a few of the skills Matt mastered as an award-winning journalist in a 20+ year career.

About Me

I am a digital content specialist focused on strategy and structure to execute successful marketing campaigns that touch consumers through their journey.  

I spent  20+ years as a journalist and am now looking to tell stories about some of my passions: travel, history, and sports.  While that may be a little bit about me, I'm happy to take on any and all projects. 

Since I did spend more than two decades as a journalist some of my specialties include press releases, blog writing, ghostwriting, copywriting, grant writing, and letter writer.  

I also have a passion for research and data-driven projects.

Industries I Write About

Business

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Education

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Law & Politics

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Health & Wellness

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Science & Medicine

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My Writing Samples

Most Enchanting Castles in Scotland

A client gave me a list of ten castles in Scotland and to explain why people should visit. He requested a focus on the history

https://docs.google.com/document/d/1m91w99S3LQKhjkqehYFDiqAoXjgKK3W00o6Q3iRJjmE/edit?usp=sharing

Setting Up Voicemail on a Galaxy S20

A client wanted 900 words on how to set up your voicemail on a Galaxy S20 and any potential next steps.

https://docs.google.com/document/d/1jgaDeVRfen6ac6TeTBgZVTAkmFT4KSV0mk2h0LNOJwI/edit?usp=sharing

Reasons You Should Not Paint Your Chimney

The client asked for 800 words on the dangers of painting your chimney and how you can protect it.

https://docs.google.com/document/d/1gUvKaHDIEcf2BFwo1A_uk5hQP4XmheMcwLexM6tjY1A/edit?usp=sharing

Benefits of Digital Programmatic Advertising

The client wanted 850 words on the benefits of digital programmatic advertising

https://docs.google.com/document/d/1xLLbG1SnzRBKlUuZB4sLO2K3ZAcJBngIv2lLD1htixA/edit?usp=sharing

How I Used My Aeroplan Certificate

The client asked me to do a first-person piece on a signup bonus for a new credit card.

https://docs.google.com/document/d/1H2XlyVqVRBGgT300zRvO4WtkV_dzMDDw8VSbBeC0FWI/edit?usp=sharing

Chase Aeroplan Credit Card Review

This was a second piece requested after the Aeroplan certificate signup bonus.

https://docs.google.com/document/d/15Lgbo-Y2uLV1xT3ywWpjDNPhKCVlEf4_4cHuTWtK_LU/edit?usp=sharing

2019 Newsroom Strategic Plan

This was put together when I was a News Director. It was a strategic plan, based on viewer research, that would determine our budget. It was my job to create the plan and set up systems to ensure it was executed.

https://docs.google.com/document/d/1BfGefCmr6E8yFpUGRYQmBlBNqTtt5LxKbzj41cWCJrY/edit?usp=sharing

Mission Statement

This was a mission statement and how it would be executed I created as News Director at another TV station.

https://docs.google.com/document/d/1iE1e7Zji5aM2BhUMi1WeifuI1xKLWkWh0aU44U4u8O0/edit?usp=sharing

Experience

News Director

Experience leading 50+ employees; simultaneously oversaw multiple platforms (TV, traditional digital, social media & OTT); set and communicated priorities to teams in a high volume, heavy content, and high-stress environment; used customer data-driven research to create, implement, and install market strategies; developed inter-department relationships to optimize product, television ratings & digital views

Company: WAAY 31 & KULR 8

I worked there from 10/2016 until 3/2022

Managing Editor

Ran day-to-day operations to implement News Director’s strategy focused on breaking news & weather; oversaw all aspects of the on-air and online products; created and oversaw multiple special projects focused on race relations, financial disparity, and education

Company: KION & WREG

I worked there from 7/2009 until 10/2016

Producer

Responsible for all aspects of newscasts including writing stories, creating graphics, researching & developing story ideas, making calls, prepping guests, and working with the promotions department

Company: WSOC, KDVR & KING

I worked there from 6/2000 until 6/2009

Content I Write