nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I am a digital content specialist focused on strategy and structure to execute successful marketing campaigns that touch consumers through their journey.
I spent 20+ years as a journalist and am now looking to tell stories about some of my passions: travel, history, and sports. While that may be a little bit about me, I'm happy to take on any and all projects.
Since I did spend more than two decades as a journalist some of my specialties include press releases, blog writing, ghostwriting, copywriting, grant writing, and letter writer.
I also have a passion for research and data-driven projects.
A client gave me a list of ten castles in Scotland and to explain why people should visit. He requested a focus on the history
https://tripshape.com/adventures/scottish-castles
A client wanted 900 words on how to set up your voicemail on a Galaxy S20 and any potential next steps.
https://docs.google.com/document/d/1jgaDeVRfen6ac6TeTBgZVTAkmFT4KSV0mk2h0LNOJwI/edit?usp=sharing
The client asked for 800 words on the dangers of painting your chimney and how you can protect it.
https://docs.google.com/document/d/1gUvKaHDIEcf2BFwo1A_uk5hQP4XmheMcwLexM6tjY1A/edit?usp=sharing
The client wanted 850 words on the benefits of digital programmatic advertising
https://docs.google.com/document/d/1xLLbG1SnzRBKlUuZB4sLO2K3ZAcJBngIv2lLD1htixA/edit?usp=sharing
The client asked me to do a first-person piece on a signup bonus for a new credit card.
https://docs.google.com/document/d/1H2XlyVqVRBGgT300zRvO4WtkV_dzMDDw8VSbBeC0FWI/edit?usp=sharing
This was a second piece requested after the Aeroplan certificate signup bonus.
https://docs.google.com/document/d/15Lgbo-Y2uLV1xT3ywWpjDNPhKCVlEf4_4cHuTWtK_LU/edit?usp=sharing
This was put together when I was a News Director. It was a strategic plan, based on viewer research, that would determine our budget. It was my job to create the plan and set up systems to ensure it was executed.
https://docs.google.com/document/d/1BfGefCmr6E8yFpUGRYQmBlBNqTtt5LxKbzj41cWCJrY/edit?usp=sharing
This was a mission statement and how it would be executed I created as News Director at another TV station.
https://docs.google.com/document/d/1iE1e7Zji5aM2BhUMi1WeifuI1xKLWkWh0aU44U4u8O0/edit?usp=sharing
Experience leading 50+ employees; simultaneously oversaw multiple platforms (TV, traditional digital, social media & OTT); set and communicated priorities to teams in a high volume, heavy content, and high-stress environment; used customer data-driven research to create, implement, and install market strategies; developed inter-department relationships to optimize product, television ratings & digital views
Company: WAAY 31 & KULR 8
I worked there from 10/2016 until 3/2022
Ran day-to-day operations to implement News Director’s strategy focused on breaking news & weather; oversaw all aspects of the on-air and online products; created and oversaw multiple special projects focused on race relations, financial disparity, and education
Company: KION & WREG
I worked there from 7/2009 until 10/2016
Responsible for all aspects of newscasts including writing stories, creating graphics, researching & developing story ideas, making calls, prepping guests, and working with the promotions department
Company: WSOC, KDVR & KING
I worked there from 6/2000 until 6/2009