charles dyner - FREE-LANCE PROFESSIONAL CREATIVE WRITER

nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for charles dyner

Headline

About Me

I believe most businesses have something unique about them. It may be buried or so obvious you cannot see it. If relevant I look for that but if something unique doesn’t exist (it happens), I can create an attitude that can elevate your brand and influence target audiences. My writing strength is converting information into understandable, creative content that motivates people to act for further information and/or purchase. Hiring a writer with experience in your business category is logical. Hiring a writer without locked-in perceptions can be an additional plus. Example: at a first meeting with a potential client, an office wall photo piqued my interest. It turned into their key to growth. Within months after direct response ad #1 appeared, more employees were hired; FedEx and UPS picked up several times daily - not just once at day's end; and manufacturers provided better terms because his purchases increased in quantity and frequency. (Read “The Owl That Lifted a Business Off the Ground” at charlesdyner.journoportfolio.com.)

I write in multiple media (online; outdoor; direct response; broadcast; articles; brochures; letters; ads) and in multiple styles: informative, wry, upmarket, making technical understandable in B2C/B2B. I researched, scripted and co-produced a documentary - “NYC’s Hidden Histories: Battery Park”; and wrote articles bitingly humorous (“The Hampton’s Street Name Histories”) and straight-forward (“Did ‘Fake News’ Begin With Trump?”).

I’ve written for national brands while working at large NYC ad agencies and regional brands in my own agency. I look forward to bringing something unique to your project(s). And as my introduction to ndash marketers, deduct 11% off my listed prices for your first assignment.

See samples of my strategic thinking and creative writing for clients in the Financial, Medical, Technical, Foods and Entertainment fields at: charlesdyner.journoportfolio.com.

Industries I Write About

Business

Technology

Finance

Science & Medicine

Lifestyle

My Writing Samples

MCA Music

The Owl That Lifted a Business Off The Ground

A customer story cemented the importance of relationships and influenced new customers.

The Hampton's Hidden Street Name Histories

Stern & Kennedy - NYSE Specialists

Comprehensive Orthopedics

Heliopan camera lens professional filters (made in Germany)

Flavigny

Did Fake News Begin with Trump?

Bavaria's "Other" High-Performance Vehicle: Heliopan filters.

Heliopan was unknown to American professional photographers. How better for instant recognition than to associate accurately on a much better-known Bavarian neighbor?

Talk to the NYSE Floor

After the contents of this brochure were read by the client, they forwarded them to their attorneys for compliance with NYSE and SEC standards. After the attorneys completed their analysis, the client forwarded them to me. I read them several times and told the client to not publish the brochure at all if they followed the attorneys' version; that it so watered down the content as to be saying literally nothing. And that I would not charge them anything. OR they could send my original version to

Experience

FREELANCE CREATIVE WRITER &/or BRAND STRATEGIST

Results-oriented creative writer and strategist for product/services companies and ad agencies, including financial services; retail; entertainment; manufacturer; distributor; foods; etc. Adapts content to alternate audiences in competitive, upmarket, wry and informative writing styles. Makes technical understandable. Helped increase client sales and profit margins, improved client image, overcame competition, influenced/educated target audiences, achieved or exceeded objectives.

President

Created multimedia communications and marketing strategies for: Stern & Kennedy (NYSE specialists); Dynalite; Heliopan (both professional photography products); Greenbaum Interiors (high-end home furnishings retailer); Sports Orthopedics; Vernon Display Graphics (printer); New Jersey Frames & Moulding.

Creative Director

Created branding concepts/communications for MCA Music; Holiday Inn Crown Plaza (NYC); Rimowa luggage; Minox and Rollei cameras: La Vosgienne and Flavigny candies; Major Grey chutney; M&M Photo (retail) and Unique Photo (retail) - not simultaneously; Washington Forge cutlery; Frankel & Co. (NYSE special trade executioners); Tri-Centennial (real estate).

Copywriter

Worked on General Electric (home appliances); Pillsbury; Getty Oil; Utica Club Beer; New York Magazine; Volvo; Daily News; Drake's Cakes; Domecq Wines & Liquors; Loew's Hotels; U.S. Postal Service; Dodge; ADC Sound Shapers (electronics); Talon (zippers).