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nDash Writer Profile for Emily Swet

Headline

About Me

Engaging, results-driven content writer with over 10 years of experience and an expertise in destination, health & wellness, lifestyle, and B2B markets.

                                                           

Industries I Write About

Health & Wellness

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Lifestyle

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Industrial

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My Writing Samples

Beech Nut Baby Food Product Copy

Product copy across the Beech Nut Baby Food website.

https://www.beechnut.com/product/banana-apple-strawberry-fruities-go-pouch/

A Taste of the Mediterranean

Landing page copy for monthly email campaign for luxury residence, The World Residences at Sea.

https://aboardtheworld.com/emaillanding/june-2020/

Norton Rixson Brand Merger Video

Video sent to existing customers to announce the merger of two legacy manufacturing brands.

https://www.youtube.com/watch?v=ZdTedAvFfnQ

Detox Your Locks

Article explaining how the biome plays a part in healthy, beautiful hair.

https://www.illumai.com/blogs/biome-beauty/detox-your-locks

Last-Minute Travel Marketing

Fun, engaging insight blog on the merits of marketing to people who plan as they go.

https://mascola.com/insights/booking-on-the-fly-dont-miss-out-on-last-minute-travel-marketing/

Experience

Content Strategist & Writer

Created, pitched, and presented concepts & copy for websites, emails, blogs, infographics, digital ads, social ads, radio, TV, and more. Developed brand positioning based on data-backed research Wrote engaging and successful copy and monthly email campaigns for The World Residences at Sea, resulting in higher ship occupancy rate Managed and edited outside content writers for successful, SEO-driven B2B blogs. Collaborated with creative team to effectively modernize and update marketing resulting

Company: Mascola Group

I worked there from 1/2017 until 12/2020

Content Director

Created all new content guidelines, communication strategy, content, product copy, and social graphics that resonate with demographic. Wrote editorial-style SEO driven blogs on haircare resulting in first place Google SERPs during that time period. Created target email campaigns to past-purchasers Managed social media accounts Initiated the influencer outreach program and negotiated influencer partnerships

Company: Formula XO/illumai Biome Hair Care Syste

I worked there from 1/2015 until 1/2017

Content Writer

Write custom content, copy, blogs, marketing collateral, social media posts, press releases, and other marketing communications for a variety of companies including Scrum50, Bound Inc., The Dot Connectors, JoyRide Cycling Studios, and brands including Beech-Nut, Scunsi Hair Accessories, Nestle Waters, and Juicy Couture Parfum.

Company: Local Customs Media

I worked there from / until /

Marketing Communications Manage

Developed and executed marketing communications strategy for multiple brands across two categories Developed and oversaw merger and rebrand of Norton and Rixson brands, including design, positioning, and persona Created social voice guidelines for social media team Generated compelling, engaging content (including video, blogs, email, and print campaigns) Collaborated across the organization with other departments and businesses on broader campaigns, trade shows and industry events. Managed publ

Company: ASSA ABLOY

I worked there from / until /

Content I Write