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nDash Writer Profile for Alexa Phillips

Headline

About Me

I'm a Seattle-based freelance writer who writes long-form content (blogs, white papers, etc.) for retail SaaS, e-commerce, and martech brands. 

Industries I Write About

Technology

Business

My Writing Samples

How Flexible Benefits Can Retain Employees in 2023

The Great Resignation and Quiet Quitting have given employees a lot to think about as they look for the ideal work situation in 2023. From improved career development to flexible work arrangements, it’s up to employers to develop strategies to meet employees’ needs and demands to retain their employees—starting with flexible benefits.

https://www.ptoexchange.com/blog/how-flexible-benefits-can-retain-employees-in-2023

Transforming Microsoft’s lobby experience with a new Microsoft Guest Management System

The new Microsoft Guest Management System (GMS) is helping Microsoft make a better first impression at one of its very important front doors—the lobbies of its hundreds of buildings scattered across the globe. For many guests, a building lobby is the first impression they get of Microsoft, so it’s important to make it a positive experience. After years of using a variety of third-party and self-created visitor management systems (VMS) to manage its lobbies across over 400 buildings, the company

https://www.microsoft.com/insidetrack/blog/transforming-microsofts-lobby-experience-with-a-new-microsoft-guest-management-system/

Guest Post: Create a Culture of Giving by Donating Your Unused PTO to Coworkers in Need

During the holiday season, giving can come in many forms: volunteering your time, giving a monetary donation, or donating physical items. But there is another way you can give—donating your unused PTO to colleagues who have fallen on hard times. With PTO Exchange, your organization can donate your unused PTO to a Grant Circle to provide financial relief to your employees when they need it the most.

https://workwithcanary.com/grant-circle-donate-unused-pto/

What B2B Brands Can Learn From Taylor Swift’s Marketing Strategy

Taylor Swift is one of the world’s biggest musical acts. But it’s not just her music that’s captivated her fans — it’s her marketing. Here are some lessons that B2B brands can learn from her marketing strategy.

https://alexaphillips.medium.com/what-b2b-brands-can-learn-from-taylor-swifts-marketing-strategy-ece27e201635

Experience

Founder/CEO

I’m a freelance writer and social media consultant who helps retail SaaS and e-commerce startups build their content and social programs by acting as a fractional content marketing and social media manager. I help businesses increase their long-form content production to build domain authority in their industries and grow their social audiences.

Company: Bright Eyes Creative

I worked there from 3/2017 until now

Social Media Manager

-Spearheaded selection and implementation of a new social media publishing, reporting, listening, and employee advocacy tool that reaches an audience of over 300,000 followers and 5,000 employees • Establish and own new processes and procedures for social media content submission, benchmarks, and campaign development, execution, and tracking • Provide custom, data-driven strategy for over 20 programs and groups supporting B2B marketing, sales, and human resource initiatives that align with comp

Company: TIBCO Software

I worked there from 11/2020 until 5/2021

Senior Marketing Content Specialist

• Created written content for over 20 internal programs and groups; owned content strategy and development for 7 marketing brand programs, including Mercedes-AMG Petronas F1 partnership • Wrote over 170 blog posts and dozens of other B2B digital marketing and technical content for brand awareness and demand generation campaigns • Reviewed analytics to continuously monitor content success and modified content strategy accordingly • Increased content output by 86% and contributed over $1.5 millio

Company: TIBCO Software

I worked there from 3/2017 until 10/2020

Fashion, Lifestyle, and Culture Writer

- Wrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area - Served an audience of 8 million readers - Attended Denver Fashion Weekend

Company: 303 Magazine

I worked there from 1/2017 until 4/2017

Content I Write