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nDash Writer Profile for Sturza Catalin

Headline

Top-performing and success-driven B2B Senior Copywriter

About Me

As a compelling writer for B2B companies, I am an adept storyteller with +10 years of experience and proven track record of delivering bottom-line results. I bring a wealth of experience and expertise in all facets of written marketing communications, digital marketing, demand generation, messaging, branding, and public relations.

I work my magic to transform complicated and technical topics into engaging campaigns. I am looking for remote work with innovative, disruptive companies that want to meet their business goals and grow their influence.

Areas of expertise:

- Industrial Automation

- Oil and Gas

- Chemicals and Petrochemicals

- Life Sciences

- Smart Energy

- Utilities

- Metering solutions and gauging

- Smart Buildings

- Personal Protective Equipment

- Sensing Technologies

- Renewable Fuels

- Hydrogen and Carbon Capture

- Safety and Resilience

- Aviation and Airports

- Industrial Sustainability

Industries I Write About

Industrial

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Science & Medicine

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Technology

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My Writing Samples

High Stakes. High Standards.

Working closely with our Art Director, I helped interpret the creative brief and campaign goals to our agency of record and guided the creative development so we stayed within the brand guidelines for voice and tone, and look and feel. Once the basic look and feel of the campaign was developed, it was brought in-house and our team built out the assets required to launch the integrated campaign.

https://lab.honeywell.com/content/dam/rc/en/resources/resource-library/brochures-and-flyers/pmt-rc-pharmaceutical-and-biopharmaceutical-workflow-solutions-brochure.pdf

Reclaim. Recycle. Repeat.

Flagship campaign for Hon for 2021-2022, focused on Sustainability. We created the initial concept in-house around a clear, bold vision: Hon’s UpCycle Process could help the world tackle the global challenge of plastics waste – and achieve true circularity. Once the concept was developed, our team built out the assets required to launch the integrated campaign.

https://uop.honeywell.com/en/products-and-services/upcycle-plastics-recycling

So Smart, They Make Your Life Easy

Key product launch (NPI) for 2020-2021. We created the initial concept in-house around a clear vision statement: the SmartLine transmitters can make the life of a plant manager easier by delivering smart performance, smart design, and smart user experience. The campaign launch kit included a video, brochure, ebook, and social media campaign. All assets were developed in-house. https://process.honeywell.com/us/en/initiative/smartline-transmitters

https://process.honeywell.com/us/en/initiative/smartline-transmitters

Experience

Sr. Global Copywriting Lead

Leading execution and production of impactful concepts to provide complete deliverables on target with the creative brief and goals of various Honeywell businesses, applying style/brand guides and templates; Developing digital content, including the ongoing maintenance and evaluation of copy for SEO, metadata, social media; Ensuring compliance with Brand Standards for all written materials and campaigns.

Company: Honeywell

I worked there from 11/2015 until now

Languages I Write In

Content I Write