nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Dave Hiebeler

Headline

Business Niche Content Writing for Marketing

About Me

I create blog posts, brand story brochures, web copywriting, white papers, and LinkedIn profile makeovers with a design flair for marketing.  Great content helps your SEO and portrays your brand as an authority in your category. And having these assets built the right way gives you more confidence.

My varied experiences in the business world give you an edge. I have over three decades of successful marketing and advertising experience in automotive, real estate, and news media. I can write about these niches with authority. I also co-founded a startup marketing agency called Align2Compete. I love to write, and your experience with me will be professional, fun, and insightful.

Nothing tells your business story better than well-produced content you can use in several places. While many produce it fast, I also go deep to understand what makes your expertise unique. I also include top keywords and phrases that boost your SEO. Visit my site at SolutionsDH.com.

Industries I Write About

Business

Find writers and ideas in this industry

Real Estate

Find writers and ideas in this industry

Lifestyle

Find writers and ideas in this industry

My Writing Samples

Match sales funnel stage for messages that stick

Consumer emotions influence how marketing messages are processed based on where they are in their buying journey. As a business, it is essential to align your message in a tone and feel to meet prospects where they are in their buying funnel stage. Too often, marketers send messages to prospects based on the stage the business wishes they were at.

https://my.visme.co/view/1j9rr918-match-sales-funnel-stage-insight-align2compete

White Paper: What running a small advertising agency has taught us about winning marketing.

This white paper will give you a fresh perspective on tactical phases that our small advertising agency knows through years of touches with all types of campaigns. We focus on strategies that winners use that are both time-tested and will also work in 2022. Our mission focus is on winning strategies for small businesses and growing companies.

https://align2compete.com/wp-content/uploads/2021/09/Lessons-from-the-Trenches__Align2CompeteLLC-Marketing-White-Paper-September_2021.pdf

The 3 Characteristics That Winning Marketing Campaigns Have

Our experience has been that the most successful ad campaigns have the following three characteristics in their makeup. Failure to execute on any of the three is a high likelihood that it will be regarded as a failure, a waste of time and money.

https://align2compete.com/the-3-characteristics-that-winning-marketing-campaigns-have/

Everyone Says That

You might want to audit with a fresh eye the claims or statements your business makes about your team’s capabilities on either your Website, marketing, or in conversation. Is there anything said that comes across as things everyone else is saying? Some business claims have become meaningless and not believable because, in all fairness, everybody is saying similar things.

https://align2compete.com/everyone-says-that/

The top 10 reasons why some email campaigns fail:

Cold outreach email campaigns and emails to your own CRM customer list continue to be a top performer of all digital strategy solutions regarding cost per customer conversion. Though not as sexy as some of the newer digital options, email marketing conjures up two words, a workhorse when done via best practices. Below are ten things you should not do or stop doing, along with the reasons to get your best ROI.

https://align2compete.com/the-top-10-reasons-why-some-email-campaigns-fail/

Case Study: Audience Location ID

This Florida liquor wholesaler that delivers to consumers had recent success on a campaign using Audience Location ID to pinpoint prospects at their competition. With our recommendation, they targeted specific liquor stores in the local market.

https://my.visme.co/view/01py3gv3-audience-location-id-case-study-align2compete

Sales Product Spotlight 1-sheet - Contextual Advertising

Your message matches contextually what people are reading about. Contextual Advertising is a privacy-compliant messaging tactic that suits more brands today as privacy changes allow them to reach consumers on their preferred terms better. In fact, according to a recent study, "49% of marketers say they are looking to contextual advertising to replace cookies." *

https://my.visme.co/view/pvy64zxg-how-contextual-advertising-works-align2compete

Case Studies: Email Marketing

Prominent East Coast luxury automotive dealer uses Email Blasts to keep sales pipelines flowing. This luxury dealer has been running a “Trial & Soak” campaign since 2012. They identified a collection of zip codes around their stores in two close counties where they want to do business.

https://my.visme.co/view/01p0q7r0-email-case-studies-align2compete

Experience

Co-Founder

Marketing services agency in Denver, Colorado. We work with clients throughout the United States. Align2Compete.com is a marketing service company made up of veteran expertise from the larger media enterprise world in multiple channels. We are a marketing services business that solves the problem most emerging companies have with not enough of their best prospects knowing about them as a solution option. In essence, we move strategy plans to tactical marketing channel execution.

Company: Align2Compete, LLC

I worked there from 1/2019 until now

Founder

Having a writer produce well-written content positions your company as an authority, and that's good for business. I create blog posts, brand story brochures, web copywriting, white papers, and LinkedIn profile makeovers. Great content helps your SEO and portrays your brand as an authority in your category. And having these assets built the right way gives you more confidence.

Company: SolutionsDH, LLC

I worked there from 3/2022 until now

Senior Account Manager

I helped Franchise and Independent dealers get the best ROI possible through best practice strategy recommendations to reach a relevant, high-quality audience of consumers shopping for their next car. Business-to-business sales consulting, merchandising and branding recommendations to automotive dealerships and large dealer groups in the greater Denver, CO area. Cars.com™ is a leading two-sided digital automotive marketplace that creates meaningful connections between buyers and sellers.

Company: Cars.com

I worked there from 3/2014 until 12/2018

Account Manager

Helped over 400 real estate agents throughout the United States grow their businesses by putting them in a position to receive transaction-ready leads on the fastest-growing real estate digital and mobile search site. Trulia.com is your destination for all real estate listings and rental properties. Trulia.com provides comprehensive school and neighborhood information on homes for sale in your market.

Company: Trulia.com (a Zillow company)

I worked there from 1/2013 until 2/2014

Languages I Write In

Content I Write

Recommendations

Managing Partner

Dave is a go to resource for me when I am in need of a marketing pro, or a wordsmith. I have grown to appreciate the value his immense experience in sales and marketing brings to content writing, as well as developing strategies for targeted lead generation. He is a valued partner. I highly recommend Dave to anyone looking to kick things up to the next level.

Mike Higgins, Brushfire Sales LLC

Sr. Loan Officer Reverse Mortgage

I've known Dave for several years now and have used his services many times. He has been professional, competent, honest and quite frankly a pleasure to work with. I highly recommend Dave Hiebeler and his company! I have never been disappointed with our association!

Gary A. Mattson, Mutual of Omaha