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nDash Writer Profile for TALINE JONES

Headline

Content Strategist/Researcher/B2B & Technology Writer

About Me

Content marketing expert with more than 20 years of experience developing communications and thought leadership campaigns for SaaS, IT and B2B companies, including IBM, Dell Technologies, Motorola Solutions and Eventsforce. Curious, business-oriented with a strong analytical mind, I enjoy creating original, engaging content that help organisations stand out. My services include:
-Content Strategy & Writing (short and long-form)
-Thought Leadership Campaigns
-Market Research & Data Analysis 

Industries I Write About

Technology

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Business

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My Writing Samples

eBook: The Event Planner's Guide to GDPR

Industry guide explaining the EU General Data Protection Regulation (GDPR) and what impact it has on event marketing, data management and event technology. Includes steps event planners can take to ensure compliance.

https://drive.google.com/file/d/1S5_bHOL-6EXcjD2cipY58ZaTltGpIfLe/view?usp=sharing

Op Ed: What Event Planners Can Learn from the Facebook/Cambridge Analytica Scandal

Opinion piece on the Facebook/Cambridge Analytica data scandal and what event planners can do to better protect their attendee data.

https://www.linkedin.com/pulse/what-can-event-planners-learn-from-facebookcambridge-analytica-jones/

Blog: Top 5 Considerations When Dealing With APIs

Informative piece explaining an important but deeply complex and technical subject to event planners.

https://www.eventsforce.com/blog/event-planners-top-5-things-to-think-about-when-dealing-with-apis/

Research Report: Are Associations Ready for Hybrid Events

A new industry research study shows that nearly 2 in 3 associations and membership organizations are planning to run hybrid events in 2022 – but the majority are struggling with choosing the right pricing models and building programs that successfully cater to two different audiences. The report looks at key findings from the ‘Are Associations Ready for Hybrid Events?’ research study which was conducted by the Eventsforce team in June 2021.

https://drive.google.com/file/d/16ort-UOa3DfZNEWU0xrzsnq6KGf8oEcm/view

Case Study: Eventsforce and The National Cancer Research Institute

NCRI decided to address challenges by consolidating all its event planning processes into the Eventsforce event management system. The case study shows how integration with Eventsforce’s abstracts solution has simplified the whole process of managing and reviewing the 600+ submissions the NCRI conference gets each year. It also shows how the organisation is using Eventsforce’s Kiosk solution to improve the overall on-site check-in experience of conference attendees.

https://www.eventsforce.com/case-study/eventsforce-and-the-national-cancer-research-institute-ncri/

Experience

Content Strategist/Researcher/B2B Writer

Currently working as a freelance content strategist, providing editorial consultancy, research and writing services to publishing and tech companies.

Company: Freelance

I worked there from 1/2022 until now

Head of Marketing & Content

Responsible for planning, budgeting and executing marketing campaigns that build brand awareness and generate leads – from product launches and promotions to managing sponsorships, speaking opportunities and content marketing activities on virtual and hybrid events. • Successful delivery of research-based thought leadership campaigns • News coverage & interviews in key industry press • 20% increase in web traffic over 12 months • 64% increase in lead generation (approx. 82% of SQLs)

Company: Eventsforce

I worked there from 3/2020 until 12/2021

Head of Content

Responsible for creating and managing new content marketing strategy – from blogging to conducting research studies, writing eBooks, case studies, webinars, video and social content on trending topics. Also developed content for website, email campaigns & product marketing. • Increased blog traffic by 284% in 4 years • Boosted lead generation from eBooks + webinars • Achieved 900% increase in newsletter subscriptions in 3 years • Managed new website launch (content creation & design)

Company: Eventsforce

I worked there from 11/2015 until 3/2020

B2B Writer & News Photographer

Developed and managed case study programme for Motorola Solutions in the Middle East. Worked as freelance editorial consultant and photographer for several publishing houses and B2B companies.

Company: Freelance

I worked there from 7/2008 until 11/2015

PR Consultant

Worked as independent communications consultant, assisting in strategic planning, market research, media relations and creating thought leadership content for Dell’s enterprise offerings in EMEA.

Company: GCI London

I worked there from 11/2006 until 6/2008

Account Director

Progressed from account executive to account director in five years, managing multi-country media relations and communication programmes for a diverse portfolio of blue-chip IT companies like IBM, Canon & Microsoft.

Company: Spot On PR

I worked there from 7/1999 until 12/2005

Content I Write