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nDash Writer Profile for Elizabeth Egan

Headline

Writer with incurable wanderlust

About Me

I’m a copywriter and creative director at home in the agency world and client side. With over three decades of experience (do the math, it’s okay), I’ve worked in every category from high tech to higher ed, in every discipline from direct mail to digital and in brand voices ranging from snarky to simple and straightforward. I love the craft of writing, the challenge of helping clients solve problems and the pure joy of learning something new with every project.

Industries I Write About

Education

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Technology

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Finance

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Lifestyle

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Experience

Freelance Writer

Write copy and provide multi-channel creative direction/strategic consulting for a diverse range of industries from financial services to footwear, healthcare to higher ed, technology to travel & tourism and many more. I’m comfortable in every channel and not afraid to try something new.

Company: Self-employed

I worked there from 12/2017 until now

Associate Creative Director

Responsible for stewardship of the online university’s brand across multiple channels, including print, digital and integrated campaigns. Supervised a small staff of in-house and freelance writers and designers

Company: Southern New Hampshire University

I worked there from 5/2013 until 12/2017

Copy Director

Responsible for stewardship of brand voice across multiple channels. Supervised a small staff of in-house and freelance writers. Set editorial tone for each season, working closely with Creative, Merchandising, Product Design and Marketing teams.

Company: Garnet Hill

I worked there from 10/2009 until 2/2013

Associate Creative Director

Helped manage a small group of art directors and writers working on GM and GMAC accounts. Led concept/copy development for both online and offline efforts.

Company: Digitas

I worked there from 1/2008 until 9/2009

VP/Creative Director, Senior Writer

Managed a group of 8-10 art directors and writers. Led creative on CRM programs for Volkswagen and Royal Caribbean. Created/wrote direct mail, interactive, print, television and radio

Company: Arnold Worldwide

I worked there from 9/1999 until 12/2007

VP/Creative Supervisor, Senior Writer

Supervised copy development for the direct marketing group. Created multimedia campaigns for Raytheon, CVS/pharmacy.

Company: Ingalls Advertising

I worked there from 3/1994 until 9/1999

Senior Copywriter

Created/wrote direct response work for AT&T and American Express.

Company: Bronner Slosberg Humphrey

I worked there from 10/1987 until 2/1994

Content I Write