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nDash Writer Profile for Zach Shapiro

Headline

Author and Creative Writer, Advertising Professional

About Me

Hello! I’m a writer and marketing professional with extensive media background looking to help you with your content creating needs! See my portfolio here (password: zachshapiro).

I graduated from the University of Maryland, College Park in 2016, and since then have worked full time in advertising. My knowledge of the media industry spans from the backend ad serving and safety technology to comprehensive campaign planning to investment and activation. I have also worked in a more utilitarian role, managing all branding aspects for a growth-stage startup including but not limited to content creation and production, PR, social media, event marketing, sales, and copywriting.

I am also a published author of a novel (“The Certainty of Tides”) as well as short stories and screenplays. I love telling stories, and I am happy to bring my passion for entertainment and education to craft yours. 

I look forward to hearing about your needs, whether copywriting on a website, social posting, content writing (articles, blogs, scripts), email/sales marketing, or any outside the box requests you may have.

Let’s tell your story together! 

Zach 

Industries I Write About

Education

Business

Health & Wellness

Lifestyle

Law & Politics

My Writing Samples

My Portfolio Site

Password: zachshapiro

https://zacharyshapiro17.wixsite.com/mysite

Blog Post for Autodesk.com

Wrote a blog post about collaboration and history between companies.

http://Www.research.autodesk.com/blog/flux-marine-and-autodesk-celebrate-accomplishments-from-collaboration

Flux Marine Website

I wrote and edited all copy on the Flux Marine website. Check out the About Us section for a more inspiring, informational description, and the product pages for writing about specific product benefits and selling points.

http://Www.fluxmarine.com

The Certainty of Tides: A Novel

A dystopian/speculative thriller novel I published in September 2021. It is a thoughtful, suspenseful, and powerful take on the state of our society today.

https://www.amazon.com/gp/aw/d/B09GZHFMLR/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=

Newsletters and Proposals

I do not have links to them, but upon request I can provide examples of the newsletters, professional emails, and project proposals (redacted) that I wrote.

http://

Windows - A Short Story

A short story about the sum of a man’s life as he ages and deals with memory loss. Is he time traveling or stuck in his memories?

http://Zachshapiro.org/stories/windows

Benny Bitter and the Cree Three

An action-packed short story set during a drought. Four bandits attempt to hijack a water truck.

https://zachshapiro.org/stories/benny-bitter-and-the-cree-three

Memory and a McDouble - A Short Story

A dystopian short story about a world where memory is currency.

http://Zachshapiro.org/stories/memory

Experience

Brand Media Lead

Led direct publisher investment across KOHLER, Momentive.ai, Ralph Lauren, and GitLab, overseeing awareness initiatives (>$2MM) from conception through activation and reporting. Partnered with Media and Marketing client representatives to best approach upper-funnel branding, and managed various stakeholders to ensure campaign success. Led media activation in the re-brand of Momentive from SurveyMonkey as well as client onboarding of KOHLER.

Company: PMG

I worked there from 5/2021 until 9/2022

Digital Investment Manager

Managed a team of three on The Home Depot account. Oversaw 80 campaigns/year across 7 departments/clients, $50MM total budget. Balanced communications and deliverables between the various campaign stakeholders and managed vendor and client relationships. Oversaw integration of DCO and overhauled activation process to increase efficiency and accountability.

Company: Carat

I worked there from 4/2019 until 4/2021

Senior Digital Media Planner

Planned and implemented fifteen digital and social ad campaigns with $1MM budget across one quarter. Negotiated rates with vendors, presented finished plans to clients, implemented floodlight tags and tracking pixels across landing pages, compiled reporting, and trained one assistant and one planner.

Company: Horizon Media

I worked there from 10/2018 until 4/2019

Assistant and Senior Digital Associate

Managed thirty digital ad campaigns of $4MM each quarter driving overall results 2x the agency benchmark, balanced relationships with partners and client, presented tactical strategies to client, brain-stormed and assisted in potential major content initiatives, trained two assistants.

Company: Carat

I worked there from 8/2016 until 10/2018

Brand Lead

Led and managed all branding, media, content creation, public relations, and marketing for a fast growing startup business. Designed and executed a new website, overhauled brand language, visuals, and voice along with implementing a new logo and accent color. Organized, planned, and produced content shoots with agencies and photographers. Managed all journalist, trade publication, and media contacts, led merchandising design and procurement, and managed social media post strategy, creation, and

Company: Flux Marine Ltd

I worked there from 9/2022 until now

Languages I Write In

Content I Write