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nDash Writer Profile for Zach Shapiro

Headline

Author and Creative Writer, Advertising Professional

About Me

Hello! I’m a author and story-writer with an extensive media background looking to help you with your content creating needs! 

I graduated from the University of Maryland, College Park, and since then have worked full time in advertising so I have thorough knowledge of the media industry. I am also a published author of a novel (“The Certainty of Tides”) as well as short stories and spec scripts. I love telling stories via either informational and influential blog and article content or creative and powerful fiction. 

I’m excited to help you tell your story, whether it’s writing engaging articles or blogs for your product or service, or something more abstract and out of the box like story plot structure or character development. 

Looking forward to working together!

Zach 

Industries I Write About

Education

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Business

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Health & Wellness

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Lifestyle

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Law & Politics

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My Writing Samples

Windows - A Short Story

A short story about the sum of a man’s life as he ages and deals with memory loss. Is he time traveling or stuck in his memories?

http://Zachshapiro.org/stories/windows

The Certainty of Tides: A Novel

A dystopian/speculative thriller novel I published in September 2021. It is a thoughtful, suspenseful, and powerful take on the state of our society today.

https://www.amazon.com/gp/aw/d/B09GZHFMLR/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=

Memory and a McDouble - A Short Story

A dystopian short story about a world where memory is currency.

http://Zachshapiro.org/stories/memory

Benny Bitter and the Cree Three

An action-packed short story set during a drought. Four bandits attempt to hijack a water truck.

https://zachshapiro.org/stories/benny-bitter-and-the-cree-three

Experience

Brand Media Lead

Led direct publisher investment across KOHLER, Momentive.ai, Ralph Lauren, and GitLab, overseeing awareness initiatives (>$2MM) from conception through activation and reporting. Partnered with Media and Marketing client representatives to best approach upper-funnel branding, and managed various stakeholders to ensure campaign success. Led media activation in the re-brand of Momentive from SurveyMonkey as well as client onboarding of KOHLER.

Company: PMG

I worked there from 5/2021 until now

Digital Investment Manager

Managed a team of three on The Home Depot account. Oversaw 80 campaigns/year across 7 departments/clients, $50MM total budget. Balanced communications and deliverables between the various campaign stakeholders and managed vendor and client relationships. Oversaw integration of DCO and overhauled activation process to increase efficiency and accountability.

Company: Carat

I worked there from 4/2019 until 4/2021

Senior Digital Media Planner

Planned and implemented fifteen digital and social ad campaigns with $1MM budget across one quarter. Negotiated rates with vendors, presented finished plans to clients, implemented floodlight tags and tracking pixels across landing pages, compiled reporting, and trained one assistant and one planner.

Company: Horizon Media

I worked there from 10/2018 until 4/2019

Assistant and Senior Digital Associate

Managed thirty digital ad campaigns of $4MM each quarter driving overall results 2x the agency benchmark, balanced relationships with partners and client, presented tactical strategies to client, brain-stormed and assisted in potential major content initiatives, trained two assistants.

Company: Carat

I worked there from 8/2016 until 10/2018

Languages I Write In

Content I Write