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nDash Writer Profile for Dorian Sweet

Headline

Executive Writer, Ad-person and Content Maven

About Me

From a career of many types of experiences, my work is focused on ideating, elevating, and creating thoughtful content for executives, companies, and brands. Whether it's editorial, speech writing, social media, POVs, emails, white papers —practically everything is possible with the right level of candor and engagement. One of the most under looked areas is writing in a voice, and being able to build a content portfolio that will elevate evocative, provocative, and informative perspectives on hundreds of issues. No matter the project, my process is direct, strategic, fun, and engaging.

Industries I Write About

Technology

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Business

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Health & Wellness

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My Writing Samples

KIND Bars DEI Program Brochure

A digital brochure meant to incorporate KIND's DEI messaging with program information and enrollment for University sponsorship efforts.

https://pro2-bar-s3-cdn-cf6.myportfolio.com/85aa0b9ab37113fbbc38ebb150245a87/08c7ce59-94cb-4449-b854-f8fd97d9d69f_rw_1920.png?h=0b29451722efd7ef128e9a69d7bd6cfa

Accenture/Service Now Video

Video case study of months-long business transformation engagement at Accenture.

https://vimeo.com/438273304

The Agency/Consultancy Paradox

Observations on the changing landscape of advertising agencies and consultancies.

https://uxdesign.cc/the-agency-consultancy-paradox-7c6a92789ab5

TUMI Website

Headline for global presence of TUMI brands.

https://cdn.myportfolio.com/85aa0b9ab37113fbbc38ebb150245a87/333f99bf-d658-4f46-82dc-55e32f17100f_rw_1920.jpg?h=b03da7731206a2aa2667d92e17f54872

Willow.ai Brochure

Product/Sales brochure for AI technology company that was converting it's services business into a product business.

https://pro2-bar-s3-cdn-cf4.myportfolio.com/85aa0b9ab37113fbbc38ebb150245a87/fe2f0809-b3cb-4f32-a785-e198e7dbcee5_rw_1920.jpg?h=c817219b28a24f8d1ba7dd3a7b775150

Editorial/White Paper

Overview of IP-based ad targeting for advertisers struggling with the oncoming changeover to cohort-based advertising online.

https://pro2-bar-s3-cdn-cf.myportfolio.com/85aa0b9ab37113fbbc38ebb150245a87/1ebd6ee8-02c1-4524-995f-6459bf141f8c_rw_1920.png?h=3db7799c4176905802581ac6c5d2f03a

Experience

Co Founder

Recruiting technology startup focused on improving candidate selection with a proprietary system of qualitative and quantitative measures that shorten time to hire and reducing attrition.

Company: Harold

I worked there from 1/2021 until 8/2022

VP Global Digital Advisory

Focused on NA digital advisory Fortune 500 clients running accelerated innovation engagements and transformation ranging and inclusive of research and insights development, business case, product strategy, product conception, UX, design, prototyping, measurement and delivery.

Company: Accenture/Avanade

I worked there from 2/2015 until 2/2020

Managing Director EMEA

Achievements: EU market strategies, Demand generation, Marketing Tech Innovations, International, M & A and revenue growth. Capitalizing on US division success lead expansion and stood up a pan-European agency network in 6 months. Drove deeper engagement with existing clients and signed new engagements for Strategy, Demand Generation and UX web development.

Company: eBay Enterprise

I worked there from 8/2011 until 2/2014

Executive Creative Director

Achievements: Strategic shift of agency to excellence in all areas, Innovations in eCommerce UX (Mobile/Social), Rebuilt, Rebranded and Repositioned Agency, Numerous Awards in Sector and 2x growth per year. Transformed an in-house production group into a unique, competitive agency ranking #11 on Adage's top 100 digital agencies. 200% growth in revenue annually for 3 consecutive years.

Company: True Action (GSI Commerce)

I worked there from 7/2008 until 8/2011

Executive Creative Director

Key in helping restart SF office with new work and engagements from top Fortune 100 clients. Increased billable work 300% in 18 months while being awarded Adweek Interactive Agency of the Year, Adage Interactive Network of the Year. Was instrumental in creating the global creative leadership/mentorship program; selected to serve as voice of the company for industry insights.

Company: Tribal DDB

I worked there from 8/2005 until 5/2008

SVP Executive Creative Director

Established leadership in creative practice for newly formed SF office of itraffic. Transitioned to fully integrated online advertising and web development leader for the organization. Grew office to creative team of 80 people. Thought leader for the organization, speaker at many events and representative of UX insights for brands at a strategic level.

Company: itraffic/Agency.com

I worked there from 12/1999 until 9/2008

Content I Write