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nDash Writer Profile for Hailey Williams

Headline

Content Marketer | Copywriter | Blogging Enthusiast

About Me

My passion is helping businesses show up authentically online and connect with their ideal clientele through a killer content strategy and appealing social presence.
Together we’ll create trust, build authority, and drive conversions by delivering copy that resonates in the hearts and minds of your consumer.


I’m a self-proclaimed word wizard with an academic background in Journalism and Advertising. I’ve worked in copywriting, communications, and digital marketing.

I'm well-versed in writing blog posts/articles, website copy, email sequences/newsletters, product descriptions, and social media content. What can you expect from me? SEO-optimized content that grows your business and converts, delivered with a professional and positive attitude.

Industries I Write About

Lifestyle

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Health & Wellness

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Real Estate

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Business

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My Writing Samples

Blog Post | The Best Craft Breweries in Calgary in 2022

Blog Post for Real Estate Company. The client wanted an article written for the blog on their website. I wrote the content to be informational, conversational, and SEO-optimized. The goal was to drive traffic to the website and position the company as a knowledgeable expert in its field.

https://hdwstudios.notion.site/The-Best-Craft-Breweries-in-Calgary-in-2022-d2fad775e117400cb9ea073adeb9683e

Email Marketing | Opt-In Welcome Sequence

Email Sequence for Vegan Baking Website. The client wanted an email sequence for the newsletter opt-in on their website. I wrote the content to be conversational, create a personal connection with the reader, and also provide helpful information. The goal was to create a tone of voice for the owner that subscribers would identify with and feel like they knew, and position the owner as a knowledgeable expert in their field.

https://hdwstudios.notion.site/Email-Sequence-b93d048c761c40c1ab55916099e8e14b

Website Copy | Real Estate Company

Website Copy for Real Estate Company. The client wanted web page copy written for various individual communities. I wrote the content to be informational, factual, current, and SEO-optimized. The goal was to drive traffic to the website, appear in search results, and position the company as a knowledgeable expert in its field.

https://hdwstudios.notion.site/Website-Copy-Real-Estate-Company-66d5f17771de40c9af71cfd43626d016

Blog Post | Understanding the Difference Between RPO Services and Staffing Agencies

Blog Post for a Staffing Agency Website. The client wanted an article written for the blog on their website. The goal was to inform readers and position the owner as a go-to knowledgeable expert in their field.

https://hdwstudios.notion.site/Understanding-the-Difference-Between-RPO-Services-and-Staffing-Agencies-1c3306f241974284b8f39758043f4168

Website Copy | Alcoholic Beverage Company

Website Copy for Alcoholic Beverage Company. The client wanted web copy and microcopy written for their home page and about page. The goal was to develop a brand voice, tone, and recognizable taglines.

https://hdwstudios.notion.site/Website-Copy-ff32f2c13b0345fbaa3a132129415e79

Blog Post | There's An App for That: Sustainable Living In 2022

Blog Post for Sustainable Lifestyle Website. The client wanted an article written for the blog on their website. I wrote the content to be conversational, informational, and SEO-optimized. The goal was to connect with readers and position the owner as a go-to knowledgeable expert in their field.

https://hdwstudios.notion.site/There-s-An-App-for-That-Sustainable-Living-In-2022-c8b400084635418b845316560ba99a68

Blog Post | Cacao Powder vs Cocoa Powder for Baking

Blog Post for Vegan Baking Website. The client wanted an article written for the blog on their website. The goal was to connect with readers and position the owner as a go-to knowledgeable expert in their field.

https://hdwstudios.notion.site/Cacao-Powder-vs-Cocoa-Powder-for-Baking-945ff164c6c1462ca08f36e57d59efb7

Blog Post | A Wellness Retreat for Lovers of Fitness, Culture, and Connection

Article for Wellness Vacation Retreat. The client wanted an article written for their website. I wrote the content to be informational, and descriptive. Speaking to the niche market of those interested in this type of retreat. The goal was to entice and inspire subscribers and provide readers with an overview of what happens during a retreat, and what the benefits are.

https://hdwstudios.notion.site/A-Wellness-Retreat-for-Lovers-of-Fitness-Culture-and-Connection-ab7cd54294d4446c9b4b4b9f8c5d6577

Blog Post | Can Beauty Be Sustainable? These Natural Makeup Brands Are Saving Your Skin and the Plan

Blog Post for Sustainable Lifestyle Website. The client wanted an article written for the blog on their website. The goal was to inform readers and position the owner as a go-to knowledgeable expert in their field.

https://hdwstudios.notion.site/Can-Beauty-Be-Sustainable-These-Natural-Makeup-Brands-Are-Saving-Your-Skin-And-the-Planet-ea06a001ce1f4e6fa0546034da2048a9

Blog Post | Spring Decor Trends to Refresh Your Home in 2022

Blog Post for Home Decor Website. The client wanted an article written for the blog on their website. The goal was to connect with readers, provide inspiration, and produce content marketing materials to be used across multiple social media platforms.

https://hdwstudios.notion.site/Spring-Decor-Trends-to-Refresh-Your-Home-In-2022-b24e8b1a2f354aecbb309501ddcc2f4b

Experience

Freelance Copywriter, Content Marketer

Copywriting, Content Marketing, and Email Marketing I provide copy for clients across several niches. The services I provide are: Copywriting Content Writing Email Copy SEO Services and Content Social Media Copy Website Copy & more upon request.

Company: HDW Studios

I worked there from 5/2021 until now

Content I Write