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I write sales copy and marketing content for food and beverage brands and nonprofits. My writing is always focused on storytelling in a way that brings the reader on a journey toward a solution.
The only thing I love more than watching Disney movies with my toddlers is writing for boss businesses that are doing all the good.
I worked with the founders and marketing team to write website copy that would differentiate Oak Knoll Dairy from its competition. This included the homepage, product page, and FAQ.
I interviewed two medical researchers at the University of Vermont to share an overview of their work on microencapsulated cannabis in both food and pill forms.
The client's previous website contained a heavy amount of text and needed to be reorganized and rewritten to focus on their target audience in a high-impact way. I wrote all of the new website copy with the owners and marketing team.
I deliver open rates of 40 percent and click-through rates of 5 percent, on average, in promotional blasts sent to prospective students by the University of Vermont Professional and Continuing Education. Topics include their farmer training program, artisan cheese certification, culinary nutrition, and more. This is one of my favorite and most successful emails. Sent to a list of over 10,000, it had an open rate of over 60 percent and a click-through rate of 31 percent.
I work with conscious food brands and nonprofits to deliver storytelling and copywriting that connects and inspires action.
Company: The Red Barn Writer
I worked there from 8/2020 until now
Managed & executed dairy farmer image program strategy in New England including consumer-focused and farmer-focused marketing materials, consumer and trade media outreach, and marketing/communications planning with industry partners.
Company: New England Dairy
I worked there from 8/2015 until 8/2021
Managed headquarters to field sales team communications for the B2B channel. Provided sales team with new product launch sell-in materials that enable execution with excellence to customers. Provided key account call presentation support. Planned and managed national sales team meetings and national trade shows.
Company: Keurig Green Mountain, Inc.
I worked there from 1/2012 until 7/2015
Identified the scope of client projects; developed estimates, project plans, and team schedules. Communicated between clients, vendors, and team members to establish goals, manage expectations and ensure projects progressed smoothly from launch to completion
Company: Project Manager
I worked there from 9/2009 until 9/2011
Promoted from associate producer to special projects producer; responsible for in-depth investigative and special feature news pieces for the special projects unit. Conducted interviews, wrote copy, directed photographers and oversaw editing process. Pitched new story ideas to executive producer.
Company: WHDH-TV | NBC Boston
I worked there from 6/2006 until 6/2009