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nDash Writer Profile for Laura Petrescu

Headline

Turn your brand into everyone’s honest friend, who gets sh#t done! | www.lauracreative.nl

About Me

On the Internet, you are the words that you post. You talk, therefore you are.

This is not a pitfall, but a strength. It's your superpower to define yourself. To put your best foot forward.

Turn your brand into everyone’s honest friend, who gets sh#t done!


Let me help you. I am Laura Petrescu. I love writing clear copy that sticks, so people can trust you and take one step closer - whether that means starting a discussion with you, buying something that adds value to their lives, or spreading the word.


I'm both empathetic and analytical, so the readers’ reaction is always top-of-mind in my writing. I aim to bring a sense of connection and trust through my tone of voice. I have developed a nuanced perspective on people’s natural emotions and reactions because of my studies in Psychology and my work in recruiting hard-to-find software developers.


First things first: I’d like to talk to you about your vision. Then, everything will flow smoothly:


What is it that you would like people to think about your brand?

👀What is it that you would like people to think about your brand?

Industries I Write About

Business

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Lifestyle

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Health & Wellness

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My Writing Samples

One candidate - Three different reviews - One decision to hire

An article giving insight into a commonly overlooked consultative approach of recruiters.

https://www.linkedin.com/pulse/one-candidate-three-different-reviews-decision-hire-laura-petrescu/

A candidate experience as smooth as butter

Here's my heart and soul into treating people kindly and empathetically, as recruiters. The article was published in the Tech Hiring Newsletter, 2020.

https://www.linkedin.com/pulse/candidate-experience-smooth-butter-laura-petrescu/

You have reached your destination: 2022

To be honest, the beginning of 2022 took me by surprise. I’d already gone through 26 of these New Year transitions, yet I was still taken aback every time.

https://www.linkedin.com/pulse/you-have-reached-your-destination-2022-laura-petrescu/

The real Parisian charm

A long-form Instagram post about my insights from my Parisian culture immersion, which sparked conversations.

https://www.instagram.com/p/CjLxD_IjQc9/

Product manager job @ Trengo

A job ad for Trengo's career website, which performed very well when it came to the quality of people it attracted and the engagement metrics.

https://www.figma.com/file/SZsO4f4bWTC9DqYwkoUS1p?embed_host=notion&kind=&node-id=0%3A1&viewer=1

Trengo's career web page

A complete rewrite of Trengo's career web page, to reflect the current culture at Trengo and our ambitious growth plans.

https://www.figma.com/file/DFisU0I2ZutVW9wb8msVXg?embed_host=notion&kind=&node-id=1%3A3&viewer=1

Experience

Freelance Copywriter

Social media posts + website copy + SEO blogs

Company: Laura Creative

I worked there from 11/2022 until now

Senior Talent Acquisition Partner, Global

Single-handedly hiring for hard-to-find roles, like staff Clojure engineers and senior DevOps Enablement engineers; + Project lead: company-wide quarterly newsletter, on behalf of the Talent team; benefits showcase for career pages; + Reply rate for inMail campaign, DevOps Enablement Engineers: 63% (industry standards: 30% = excellent).

Company: OneStudyTeam

I worked there from 3/ until now

Talent Acquisition Specialist

Reply rate to LinkedIn messages: always above 40%, usually 50%; + Average view time of job pages: 5 min (industry standards: 30 sec); + Rewrote Trengo’s career page to reflect our implicit values and attract targeted talent; + Hired senior engineers, product designers, an UX writer, a performance marketer, a marketing automation specialist, product owners, etc.

Company: Trengo

I worked there from 1/ until 2/2022

Technical Recruiter

Embedded recruitment for fast-growing tech start-ups and scale-ups: Hotelchamp, Polarsteps, Wehkamp, Asellion, Getaround, Media Distillery, Swipeguide; + Created the very start of analytics-based job pages, which helped us to understand the online behaviour of potential candidates and to adjust our content accordingly (at Polarsteps); + Created and polished employer brands that stand out and foster inclusion, via LinkedIn posts, career pages, email campaigns and internal communication

Company: LevelUp Ventures

I worked there from 8/2018 until 10/2020

HR & Recruitment Specialist

Implemented the external recruitment, selection and matching process for international remote professionals, from scratch, reporting directly to the founders.

Company: Flexpat

I worked there from 7/2017 until 6/2018

Languages I Write In

Content I Write