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nDash Writer Profile for Courtney Muro

Headline

About Me

Hello, I’m Courtney! I’m a content marketer, traveler, and foodie. I lived out of a backpack for the majority of a decade, part of which I was writing for a travel magazine. I’ve been to over 70 countries but have been settled in San Francisco for the last 3 years doing content strategy and production for companies like adidas and content creation for smaller brands and startups.

Here is an article from my (very new) travel blog as a sample of my writing style, although I’m versatile and can change tones easily. I also want to provide my marketing portfolio, with a link directly to my writing samples, in case they’re of interest. I also have a Master's Degree in Global Policy & Strategy and have written for policy and academic - examples here

I’m a photographer and video content creator, as well, so I can produce any and all the content that would be useful. Here is a link to my user-generated content portfolio.

Industries I Write About

Lifestyle

My Writing Samples

My Storytelling Portfolio

Here are various types of content I have written

https://www.courtneymuro.com/storytelling

3 DTC Brands That Are Killing It With Micro-Influencers

I worked with Toronto-based influencer marketing platform, Node App, consulting on content strategy for the American e-commerce and restaurant market, and advising on creative and strategic roadmaps. We increased website traffic by 22% as I monitored competitors, found SEO opportunities using SEMRush, and guest-wrote weekly blogs on influencer marketing.

https://node-app.com/dtc-brands-micro-influencers/

How to Pack for a yacht Trip

Using high-volume, low-competition keywords and exploiting content gaps found by analyzing competitor content, I wrote all of the blogs for our online clothing boutique, Mona Monet. We did publisher outreach and cross-vertical collaborations to drive leads and build backlinks. *please note that, because we have closed down MonaMonet.com, these blogs now live on Medium

https://medium.com/@courtneylynnmuro/how-to-pack-for-a-yacht-trip-b6ce09379824

A Complete Guide to Your Next New Orleans Trip

I recently started a travel blog to consolidate the advice that I find myself disseminating in inefficient ways such as texting and emailing Google Docs.

https://www.courtneymuro.com/post/6th-triennial-saint-patty-s-day-in-the-big-easy

Cuba is Collapsing — 3 Houses at a Time

Cuba’s housing crisis is an important social issue that needs to be addressed. At the root of the problem is a simple contradiction – Cuban law states that private property cannot be gained at the expense of an inalienable right to live in adequate housing, but the only way for the Cuban state to provide that housing is by empowering the private sector to allow property ownership, sale, and purchase. Although the revolutionary government considers these two ideas to be mutually exclusive....

https://medium.com/@courtneylynnmuro/view-of-havancuba-is-collapsing-3-houses-at-a-time-8bfa505897f7

Experience

Content Strategist & Copywriter

I write copy for social ads, producing 4-10 variations of each ad for rapid testing. Clients include an online medical company and messaging for people with erectile disfunction.

Company: Primer

I worked there from 11/2022 until now

Content Strategist & Writer

I worked with Toronto-based influencer marketing platform, Node App, consulting on content strategy for the American e-commerce and restaurant market, and advising on creative and strategic roadmaps. We increased website traffic by 22% as I monitored competitors, found SEO opportunities using SEMRush, and guest-wrote weekly blogs on influencer marketing.

Company: Node App

I worked there from 1/2020 until 1/2021

Mona Monet

Using high-volume, low-competition keywords and exploiting content gaps found by analyzing competitor content, I wrote all of the blogs for our online clothing boutique, Mona Monet. We did publisher outreach and cross-vertical collaborations to drive leads and build backlinks.

Company: Content Strategist & Writer

I worked there from 1/2016 until 1/2020

Social Media Copywriter

I was a social media marketer and copywriter for Shutterfly - I managed the content calendar and wrote the copy for Instagram, Facebook, and Pinterest.

Company: Shutterfly

I worked there from / until /

Content I Write