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nDash Writer Profile for Heidi Erdmann-Sullivan


Actionable B2B content and marketing strategies

About Me

For 15+ years I built and led marketing divisions from the ground up at startups and corporations.  It was always hard to find strategic, efficient, thoughtful, and trustworthy on-demand marketers to help me do more with less. 

Now as a consultant and freelancer I partner with clients and their teams to offer the depth and breadth of services that I always wish I'd had access to! While my most recognizable clients include IDC, The International Council of Shopping Centers, Vodafone, and Whole Foods, I work with companies of all sizes, at all stages. 

I have expertise across a wide range of disciplines and tactics including content marketing, demand generation, lead generation, account based marketing, product marketing, customer marketing, and sales enablement. 

The most important thing is that I become a true extension of my client's team to help them with marketing strategy and execution, including:

Content plans and creation
Blog posts
Webinar creation and moderation
Press releases
Newsletters and email nurture flows
Case studies
Sales decks, collateral, and other sales enablement tools
And more!

I have a network of graphic designers that I can engage as needed. 

I also love strategic research-based projects including:
Customer and prospect interviews
Win loss analysis
Account, ABM, and ABX research
These directly inform marketing and content strategies

I always welcome the opportunity to network with like-minded professionals. Whether you're interested in talking about your current challenges, a specific high-priority project, or less concrete future projects, feel free to connect with me. 

Industries I Write About



My Writing Samples

Website Copy: Legal Services

As the interim marketing leader, I wrote the website for a legal services provider and startup.


Blog Post: Management Consultancy

Example of one of many blog posts that I wrote for a management consultancy. This project also included social media posts, newsletter text, and podcast excerpts.


Blog Post: HR Technology Company

Blog post written for an HR technology company.




Actionable B2B and B2B2C marketing for tech and professional services clients. Clients include Vodafone, Whole Foods, The International Council of Shopping Centers, IDC, Bright Horizons, Guardsquare, Legal Innovators, Vivvi, Grokker, Entromy, Akumina, Three Pillar Global, Collibra, Egress, and more.

Company: Erdmann Marketing Group

I worked there from 5/2018 until now

Marketing Director

Created the company’s first full-funnel enterprise B2B2C marketing strategy with pre- , post-sale, and customer success initiatives to engage senior-level HR professionals and their employees. Led content strategy and created content including blog posts, webinars, ebooks, case studies, infographics, quizzes, and more.

Company: Care@Work by Care.com

I worked there from 5/2016 until 4/2018

Senior Marketing Manager

Defined the partner marketing strategy for 3,000+ Technology, Strategic, Association, and Franchise Partners ($30M business unit). Led team to create and implement co-marketing programs for 60+ partners including The UPS Store, Anytime Fitness, MINDBODY, and Intuit Quickbooks. Activities included sales enablement, emails, webinars, collateral, blog posts, case studies, contests, events, onboarding communications, and custom landing pages.

Company: Constant Contact

I worked there from 6/2013 until 2/2016

Marketing Manager

Managed and led marketing at a variety of companies including an advertising agency, international home appliance manufacturer, developer tools company, daily deal company, and a CAD software and developer tools company.

Company: Various Technology Companies

I worked there from 5/2002 until 6/2013

Languages I Write In

Content I Write