nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Hi! I'm Baillie, an editorial expert with 6+ years of experience developing content across a variety of platforms. I have experience ideating, creating, and distributing content to support demand generation, product marketing, customer retention & expansion, partner education, event marketing, internal communications, and brand awareness efforts.
Blog covering how to use Demandbase and HubSpot to unify and scale ABM efforts
https://www.demandbase.com/blog/demandbase-and-hubspot-unify-and-scale-abm-efforts/
Short landing page outlining Alarm.com’s solar monitoring solution
https://alarm.com/solar-monitoring
Digital eBook outlining various ways to run ABM campaigns
https://drive.google.com/drive/folders/1C9OzmfbVVM7OWnQ5aYBW3li6NPgKbAym
Detailed guide to assist businesses in determining the market potential of their products
Alarm.com offers ten tips to make the review process easy.
https://docs.google.com/document/d/1XNolUCKteQpl7FvWwIFY0ga9R5nQSt4Z/edit
Please contact me to get access to a full portfolio of writing samples covering direct mail, landing pages, emails, digital/print copy, and more
https://www.linkedin.com/in/baillieward/
- Built and managed co-marketing campaigns and programs to drive awareness of strategic tech partnerships - Created high-quality content across multiple channels to support co-marketing programs - Managed a network of freelancers to support asset creation
Company: HubSpot
I worked there from 7/2020 until 1/2023
- Acted as an editorial expert and go-to resource for Marketing and other Alarm.com teams (Product, Sales, Training) - Facilitated the creation of partner-facing collateral for all major product launches and industry events - Collaborated with subsidiaries and industry partners to create content for co-marketing campaigns Worked with internal teams to develop and execute event-specific promotional materials, including booth concept and design, marketing collateral, and sales enablement material
Company: Alarm.com
I worked there from 5/2020 until 7/2022
- Designed and executed multi-channel account-based marketing programs to inform, engage, and influence target accounts (including digital ads, email, webinars, social media, direct mail, and field events) - Developed, edited, and produced conversion-driving and engaging copy, content, and communications - Worked alongside industry and integration partners to create content for co-marketing campaigns
Company: Terminus
I worked there from 2/2019 until 5/2020