Sara Kuehl - Experienced Writer for Mission-Driven Brands

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nDash Writer Profile for Sara Kuehl

Headline

About Me

I’m passionate about the power of the written word for social good. That’s what excites me about collaborating with mission-driven organizations to share their stories and create powerful campaigns.

As a former marketing manager, I strive to be the freelance writer I would have hired: curious, creative, adaptable, and, above all, reliable.

My love for writing, storytelling, grammar — and when to break the rules — goes deep. I’ve earned both a master’s and a bachelor’s degree in English, so I’m a stickler for credible sources and clean copy.

I bring 15 years of experience as a writer, editor, and marketer. My work has been nationally recognized with awards for strategic communications, advocacy, and marketing.

Need compelling copy for your next project? I can help with:
• Email / Newsletters
• Annual reports
• Blog posts
• Brochures
• Webpages
• Social media content
• And more!

Industries I Write About

Education

My Writing Samples

Campaign Launch of Degrees+

Outlier.org is on a mission to increase access to high-quality college education and dramatically reduce student debt. To launch 3 online degree programs, they needed copy for an integrated marketing campaign that embodied their optimistic and empathetic brand voice. Writing samples include brochures, web copy, digital ads, emails, blog posts, and chatbot.

Enrollment Marketing for R1 University

The University of Southern Mississippi is a public, R1 university that provides distinctive and competitive educational programs in an inclusive, service-oriented environment. I helped Southern Miss recruit the next class of Golden Eagles by writing copy for their application generation campaign targeting high school seniors. Writing samples include emails and direct mail.

Email Newsletter for College Students

This monthly email newsletter kept students up to date on the services, resources, and programs available to them at their library. Its conversational tone and skimmable content were a hit with busy undergrads.

Nonprofit Annual Report

The nonprofit organization Mission Bit bridges the tech divide by engaging youth from communities of color in fun explorations of computer science. Following a rebranding, I helped Mission Bit capture their compassionate and invested brand voice in their annual report.

Researcher Profile for Supercomputing Center

The Center for Integrated Research Computing at an R1 university wanted to showcase the breadth and depth of research they supported with supercomputing. I interviewed researchers about their experiences and wrote profiles for a print publication that was distributed to corporate and government sponsors, administrators, and prospective researchers.

Experience

Manager of Marketing and Communications

Served as the primary writer and editor for newsletters, web copy, social media, emails, reports, promotional videos, and print collateral. Adapted messaging and content for diverse audiences, including students, faculty, donors, parents, staff, and alumni. Led division marketing through rebranding, COVID-19, and a major construction project. Developed social media strategy that consistently grew the organization's presence across 4 platforms: Instagram, Twitter, Facebook, and YouTube.

Senior Communications Associate

Led award-winning rebranding and developed an integrated marketing plan for the campus technology store with $11M in annual sales, reversed a 3-year decline in sales within 1 year. Managed redesign of a university-wide website with 1,000+ pages to audit content, improve usability, and streamline service requests.

Communications and Events Specialist

As a ghostwriter for the University President, I managed correspondence and assisted with presentations, research, and events in a dynamic, fast-paced environment.

Project Representative

Developed communication strategies and promotional materials for the information security awareness program. Assisted with writing and editing for annual reports, newsletters, presentations, tutorials, and websites.