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nDash Writer Profile for Kimberly de Silva


Freelance Content Marketer and Journalist | Tech, Marketing, Business, Lifestyle | Aspiring Novelist

About Me

Hi, my name is Kimberly de Silva!

I'm a seasoned content marketer, public storyteller, aspiring novelist, and SoCal transplant. 

My expertise is writing long-form content for B2B and B2C that truly educates and inspires readers. However, I'm well-versed in all things content, including blog posts, eBooks, white papers, emails, website copy,  journalistic articles, and (non)fiction stories. 

My writing has been featured on Forbes.com, Entrepreneur.com, MarTech Series, and Bootstrappers.com, among others.

Industries I Write About




My Writing Samples

SEO Blog Post: What Is a Non-Disclosure Agreement?

This article describes exactly what a non-disclosure agreement (NDA) is, what it means to sign one, and how you can use it for your business.


Startup Founder Story: How to Turn Your Free Tool Into a Profitable SaaS Business

Offering your product for free can be a great way to gather customer feedback and build brand awareness. But what if it never turns into a profitable business? There comes a time when you need to start charging customers to ensure your startup’s survival. Stephen Whitfield, Lisa Angel, and Jamie Hanratty, the founders of Metro Retro, learned that first-hand.


SEO Blog Post: How to Build a Resilient SaaS Business in 2023

How do you prepare for downturns? This article covers 6 strategies to help build a resilient SaaS business that's able to thrive when times get tough.

http://This article describes exactly what a non-disclosure agreement (NDA) is, what it means to sign one, and how you can use it for your business.

Startup Founder Story: How to Hire Top Talent When You Don’t Have the Budget

Felix Norton founded Woww, a South African digital marketing agency. Together with his managing partner Garnett Thorne, they’ve grown Woww’s team to 24 passionate individuals. With a performance structure that’s now integral to Woww’s company culture, employees thrive financially along with the agency.


SEO Blog Post: How to Use Instagram Marketing to Grow Your SaaS Business

Instagram can be a strong pillar of your SaaS’s social media marketing strategy. Learn six ways to use Instagram marketing to grow your SaaS business.


All Bootstrappers Stories by Kimberly

Latest stories by Kimberly de Silva on Bootstrappers.com


Entrepreneur.com Articles by Kimberly

These are older articles that were published on Entrepreneur.com


Educational Listicle

There are many opportunities to improve your digital marketing to grow revenue and increase customer engagement with your target audience. The challenge, however, is picking the right tactics to focus on that will provide the most uplift in your digital marketing strategy with the least amount of effort and, more importantly, will not compromise the future growth of your business.


EBook: How to Choose a New Digital Marketing Platform

This guide will help you in your evaluation process of digital marketing platforms by highlighting 11 key questions you must ask every vendor.


Whitepaper: How to Move From Gut Feeling to Actionable Insights

This white paper will help you: - Uncover the problem with traditional analytics - Understand why analytics and customer insights matter - Build a business case for adopting actionable analytics and customer insights for your organization - Optimize what will make the most impact - Move from gut feel to Artificial Intelligence



In-House Journalist & SEO Writer (Freelance)

- Conduct SEO and keyword research to improve the rankings of the company website - Write long-form blog content specifically designed to increase web traffic and help the reader - Interview startup founders and write up their story in a journalistic and informative way

Company: Acquire.com

I worked there from 12/2021 until now

Senior Content Marketing Manager

- Developed and oversaw the creation of marketing assets including eBooks, white papers, videos, presentations, and other thought leadership materials. - Managed the website redesign and wrote all the new website copy to resonate with the buyer's persona. - Developed content for demand-generation and awareness campaigns. - Monitored, analyzed and reported on the impact, engagement, reach and traffic metrics for Mapp’s content. - Manage employees integral to the content creation process.

Company: Mapp Digital

I worked there from 8/2018 until 8/2021

Content Manager & Technical Writer

- Curated expert articles on a wide range of topics for the blog, including tech, marketing, sales, and small business and startup growth. - Managed the blog, resulting in a 435% increase in traffic with 75k views per month. - Optimized content to grow blog subscribers and convert visitors, leading to an increase in subscribers from 1000 to 6600 (a 560% increase). - Ghostwriter under the CEO's name for Forbes, Entrepreneur, and TechCrunch.

Company: Bizness Apps

I worked there from 2/2017 until 7/2018

Languages I Write In

Content I Write