nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Hi, my name is Kimberly de Silva!
I'm a seasoned content marketer, public storyteller, aspiring novelist, and SoCal transplant.
My expertise is writing long-form content for B2B and B2C that truly educates and inspires readers. However, I'm well-versed in all things content, including blog posts, eBooks, white papers, emails, website copy, journalistic articles, and (non)fiction stories.
My writing has been featured on Forbes.com, Entrepreneur.com, MarTech Series, and Bootstrappers.com, among others.
This article describes exactly what a non-disclosure agreement (NDA) is, what it means to sign one, and how you can use it for your business.
Offering your product for free can be a great way to gather customer feedback and build brand awareness. But what if it never turns into a profitable business? There comes a time when you need to start charging customers to ensure your startup’s survival. Stephen Whitfield, Lisa Angel, and Jamie Hanratty, the founders of Metro Retro, learned that first-hand.
How do you prepare for downturns? This article covers 6 strategies to help build a resilient SaaS business that's able to thrive when times get tough.
http://This article describes exactly what a non-disclosure agreement (NDA) is, what it means to sign one, and how you can use it for your business.
Felix Norton founded Woww, a South African digital marketing agency. Together with his managing partner Garnett Thorne, they’ve grown Woww’s team to 24 passionate individuals. With a performance structure that’s now integral to Woww’s company culture, employees thrive financially along with the agency.
Instagram can be a strong pillar of your SaaS’s social media marketing strategy. Learn six ways to use Instagram marketing to grow your SaaS business.
Latest stories by Kimberly de Silva on Bootstrappers.com
These are older articles that were published on Entrepreneur.com
There are many opportunities to improve your digital marketing to grow revenue and increase customer engagement with your target audience. The challenge, however, is picking the right tactics to focus on that will provide the most uplift in your digital marketing strategy with the least amount of effort and, more importantly, will not compromise the future growth of your business.
This guide will help you in your evaluation process of digital marketing platforms by highlighting 11 key questions you must ask every vendor.
This white paper will help you: - Uncover the problem with traditional analytics - Understand why analytics and customer insights matter - Build a business case for adopting actionable analytics and customer insights for your organization - Optimize what will make the most impact - Move from gut feel to Artificial Intelligence
- Conduct SEO and keyword research to improve the rankings of the company website - Write long-form blog content specifically designed to increase web traffic and help the reader - Interview startup founders and write up their story in a journalistic and informative way
I worked there from 12/2021 until now
- Developed and oversaw the creation of marketing assets including eBooks, white papers, videos, presentations, and other thought leadership materials. - Managed the website redesign and wrote all the new website copy to resonate with the buyer's persona. - Developed content for demand-generation and awareness campaigns. - Monitored, analyzed and reported on the impact, engagement, reach and traffic metrics for Mapp’s content. - Manage employees integral to the content creation process.
Company: Mapp Digital
I worked there from 8/2018 until 8/2021
- Curated expert articles on a wide range of topics for the blog, including tech, marketing, sales, and small business and startup growth. - Managed the blog, resulting in a 435% increase in traffic with 75k views per month. - Optimized content to grow blog subscribers and convert visitors, leading to an increase in subscribers from 1000 to 6600 (a 560% increase). - Ghostwriter under the CEO's name for Forbes, Entrepreneur, and TechCrunch.
Company: Bizness Apps
I worked there from 2/2017 until 7/2018