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nDash Writer Profile for Alicia Dawson


Professional Copywriter - 15yrs Experience

About Me

Alicia Dawson is a full-time copywriter from England but moved to Florida for the weather. She is a twelve-year veteran of the marketing industry with positions ranging from Marketing Director to Content Strategist. She's worked with non-profits, small businesses, franchises, and higher education institutions aiding them to launch and grow. Previously, she's concentrated on struggling businesses looking for rapid expansion. Now offering AI editing services. 

Industries I Write About


Health & Wellness


My Writing Samples

3 Ways Consistent Marketing Can Save Your Graduate Program

Blog post - higher education / marketing


4 Key Metrics to Track Your Graduate Program Marketing Efforts

Blog post - higher education / marketing


LinkedIn InMail: Hyper-Targeting Prospects for Enrollment

Blog post - LinkedIn / Marketing / Higher Education



Press Release / Franchise / Retail / Beauty



Blog post / Retail / Beauty / Franchise


Ready to quit your small business because you can't close a sale?

Blog post / Sales / Marketing / Small Business / Entrepreneurship




● Demonstrated experience in freelance copywriting, with a portfolio of successful projects and satisfied clients. ● Strong understanding of brand voice, tone, and messaging, and ability to adapt to various industries and target audiences. ● Proven ability to write effective and engaging copy for multiple mediums, including website content, social media posts, email campaigns, and advertising materials. ● Experience with SEO and keyword research

Company: Dear Alicia Creative

I worked there from 12/2020 until now

Director of Sales and Marketing

● Written work: blog posts, press releases, social media posts, printed marketing material, email blasts, ad copy, internal company communications, public affairs notices. ● Managed the marketing of a 14 store franchise, spanning all major digital platforms including social media, website, SEM, SEO, email, text, and the management of an in-person sales team. ● Credited with the three highest sales months in company history. ● Successfully launched five new stores.

Company: Brazils Waxing Center

I worked there from 12/2019 until 9/2020

Director of Marketing and Digital Strategies

● Produced written, photographic, and video content for business plans, strategic plans, monthly and annual reports, social media posts, email campaigns, websites, blogs, and PR. ● Managed a comprehensive suppression campaign including the production of over 25 websites and management of 30 social media accounts. ● Responsible for creating and implementing cross-platform digital strategies to include SEM, SMM, SEO, Web Design and Development, Email, and more. ● Management of the marketing team.

Company: Klotz Group of Companies

I worked there from 3/2018 until 12/2020

Digital Specialist

● Written work: blog management, RFP's, internal communication, PowerPoint presentations. ● Proven ability to plan, track, and execute multiple concurrent campaigns. ● B2B collaboration with a focus on lead generation and successful ROI. ● Translated business goals into successful Google Search, Display, and Remarketing, PPC, Social Media, Paid Social, SEO, and SEM campaigns. ● Headed company rebrand

Company: Graduate Program Recruitment Solutions

I worked there from 11/2017 until 3/2018

Digital Content Manager

● Worked as a digital marketing consultant for small businesses. Copywriting, Photography, and creating SEO-rich content. Developed an online presence and a cohesive brand identity both visually and with the copy. ● Written work: extensive content work including business plans, technical writing, web copy, marketing copy, social media content. ● Client consultations, budget reviews, audience personas, content audits, competitive analysis, brand strategy, SEO strategy, social strategy

Company: Freelance

I worked there from 1/2016 until 11/2018

Web Specialist

● Web Content Project Manager on a full website redesign, consisting of the creation and curation of digital content for 78 websites. ● Created a content strategy process including forming committees, competitive analysis, content audits, client questionnaires, focus groups, campus presentations, and liaising with 18 academic departments and 60 other offices on campus. ● Provided original digital content. Writer & editor for all websites. Created taglines and messaging.

Company: St. Mary's College of Maryland

I worked there from 1/2007 until 1/2016

Content I Write