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nDash Writer Profile for Calvin Rodrigues


B2B SaaS content writer with a knack for driving clicks & views

About Me

I help SaaS startups generate leads and retain customers through long-form blogs and articles across the sales funnel. I've worked with multiple B2B clients over the last 4+ years, including in the creative automation, CX (Customer Experience), FinTech & digital marketing sectors.

My approach to B2B writing is simple:

Give audiences a simplified, snackable explanation of product features/USPs and link them to their pain points.

Take a close look at user guides and other resources to get a first-hand understanding of your product's USPs.

Look at reviews, forums (Reditt threads), Quora and social media to get the user perspective

This is followed by an outline that lays out the structure, introduction, product integration & CTA/closing.

In my experience, this greatly cuts down on the back and forth and improves quality too.

Once I'm done with the first draft, I will edit, and proofread the copy and add keyword-rich headings, subheadings & meta-tags.

I'm open to feedback and allow up to 3 revisions but ask that you provide specific, actionable feedback to speed delivery.

Industries I Write About


Real Estate

Law & Politics

My Writing Samples

SaaS articles

Key topics: AI Chatbot, custom Salesforce development, Salesforce integration, Customer Support Automation, SaaS management platform, SaaS governance, Conversational AI


Podcast to Blog Post Repurposing

Repurposing podcasts into blog posts is a great way to scale thought-leadership content. The key was adding a relevant intro and closing to encapsulate the key talking points into a wholesome article/post. My approach - Look up the guests on LinkedIn, Quora - Identify the top 2-3 takeaways - Build a storyline integrating all those elements.



Senior Content Writer

At Lexiconn, I gained hands-on experience writing long-form blogs and articles for large banking & finance clients. I'd also edit the content produced by writers across two locations prior to delivery. I mentored new hires and helped them understand client briefs through on-job shadowing and developmental training sessions. I'd also communicate with clients from time to time to ensure their expectations were being met. Skills: Content Writing, Content Editing, Content Analysis, Content Refresh

Company: Lexiconn Content Services

I worked there from 8/2018 until 10/2019

Freelance B2B Content Writer

- Write, edit, and publish long-form blogs and articles for SaaS, and tech firms across all stages of the buyer journey. - Hands-on experience using WordPress, Squarespace, and GatherContent. - Ability to do intensive, independent research into product features, competitors, use cases, & customer pain-points - Ability to structure lengthy text into scannable, actionable copy optimized for short-attention spans & mobile devices. - Ability to add keywords contextually & semantically.

Company: Freelance

I worked there from 11/2019 until now

Languages I Write In

Content I Write