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nDash Writer Profile for John McCloy


Consultant and Freelance Writer

About Me

John is a highly motivated and dynamic self-employed copywriter with a diligent, well-structured approach combined with a flair for original and thought-provoking ideas. He is able to take complex or technical concepts and present copy that explains them clearly, concisely and in a manner that the reader can relate to. 

An experienced content producer with a focus on writing articles, blog posts, website copy and whitepapers, John is able to construct content with various degrees of length and sophistication, in order to appeal to a wide variety of audiences. 

Extremely versatile in his writing style and diligent in his editing process, John primarily focuses on the business and financial sectors while also producing copy on such varied topics as national defence spending, fashion trends, holiday destinations, green-mining advancements, marketing trends and internet censorship. 

Industries I Write About





Health & Wellness


Pop Culture

Real Estate


Law & Politics

Science & Medicine

My Writing Samples

Zenith Energy’s Nova Project Highlights Falling Cost Of Solar for Mines

A research-driven deep-dive into the use of solar energy by mining companies, featuring interviews with key mining company stakeholders.


Next Steps In Realizing Renewables Project Success In Alberta And Saskatchewan

An interview-driven exploration of the energy markets in Western Canada, featuring interviews with the Co-Leader of the National Projects Group.


Technological Innovation Overcoming Traditional Barriers To Adoption of Renewables

Insights into how innovations in renewables technology have increased the viability of green energy sources for heavy industry, based on an interview with Ivor Frischknecht, CEO of The Australian Renewable Energy Agency (ARENA).


Designing an Unmatched Online Trading Experience

Part of a larger redesign of how ProtoPartners approached the content on their website, this client success profile examines how ProtoPartners helped create a compelling and supportive multi-channel experience for Gumtree.


Staying Humane: A Guide to Sourcing Ethical Meat

An informative think-piece on the importance and availability of humanely-sourced ethical meat.



Freelance Copywriter

Having worked as a freelancer copywriter since 2017, I have built my skills as a writer and content creator with a diverse range of companies and organizations. I have a track record of producing excellent copy, working to tight deadlines, and always keeping my clients in the loop about the progress of their projects.

Company: Axiom Copywriting

I worked there from 2/2017 until now

Brand Manager

As a brand manager for the large high-street fashion retailer FatFace, I oversaw the production and distribution of all print and digital media. This included editing the contributions from in-house and freelance content producers and liaising with the marketing team to roll out all major branding changes.

Company: Fatface

I worked there from 3/2008 until 6/2014

Languages I Write In

Content I Write