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nDash Writer Profile for Emily Lamothe

Headline

Writer | Branding & Marketing Specialist | Content Strategist

About Me

Well, hello there! 

I'm Emily and I've spent the last 12 years writing great copy - the kind that drives meaningful engagement and converts browsers into buyers. What I've learned in my years of working with budding small businesses, quirky creative brands, and established companies is that great copy is more than just a string of lovely words. It's thoughtfully crafted (and scientifically, I might add) to create emotional connections, tell relatable stories, and build trust and loyalty through authentic communication. 

I've crafted copy for a variety of mediums and have covered nearly every topic under the sun. From health and wellness to finance, education, pop culture, and tech - you name it, I've written about it. With an extensive background in digital marketing, I'm able to connect with my clients, tap into their vision, and adopt their brand voice to create authentic, compelling copy that converts.

Think you've found what you're looking for? I'd love to connect!

Industries I Write About

Finance

Business

Technology

Education

Health & Wellness

Lifestyle

Real Estate

My Writing Samples

Sqwire/Web Copy

Website copy (and all related marketing collateral) for this educational platform.

https://getsqwire.com/colleges/

Sqwire/Financial Literacy Blog Post

A research-based blog post using data relating to financial literacy for college students.

https://getsqwire.com/why-financial-education-for-college-students-is-needed-now-more-than-ever/

Sqwire/Video Script

Scripted copy for company manifesto video.

https://www.youtube.com/watch?v=76kmCJ0FcN0

Beer'd Brewing/Web Copy

Website copy

https://beerdbrewing.com/about-us/

iSolved/Blog Post

Blog post for HR management company.

https://www.isolvedhcm.com/blog/how-great-company-culture-organically-creates-brand-ambassadors

Sqwire/Social Media Copy

All social media copy for this educational platform.

https://www.linkedin.com/feed/update/urn:li:activity:7042145563483492352

Opus Wealth Strategies/Web Copy

Website copy (and all related marketing collateral) for financial planning firm.

https://getopuswealth.com/

Heart Felt Touch/Web Copy

Website copy for massage therapy clinic.

https://www.heartfelttouchmassage.com/tre

Sqwire/Press Release

Press release promoting new partnership and product launch.

https://apnews.com/article/business-north-carolina-5a800e95ae057039a0640c0b7b152fe1

Proximo Marketing/Blog Post

Lifestyle blog post for marketing agency.

https://proximomarketing.com/asking-for-help-is-a-power-move/

Courtney B. Riley/Web Copy

Website copy and all social media copy for personal brand.

https://courtneybriley.com/

Shine Yoga Web Copy

Website copy for a busy yoga studio in Virginia.

https://www.shineyogavabeach.com/

Experience

Copywriter & Messaging Strategist

As a freelancer, I've worked with clients spanning a wide variety of industries and have gained experience writing both B2B and B2C copy in all forms including but not limited to: social media posts, emails, product descriptions, marketing collateral, brochures, white papers, landing pages, blog posts, newsletters, press releases, web copy, video scripts, and ebooks.

Company: Emily R. Lamothe

I worked there from 1/2012 until now

Content Strategist and Head Writer

Designed engaging and educational financial literacy content for an online learning platform. Proofread and edited all outgoing copy across all marketing and sales channels. Wrote copy for multiple venues, including email newsletters, social media, websites, promotions, and product descriptions. Enhanced organic search potential by optimizing content.

Company: Sqwire

I worked there from 1/2017 until now

Copywriter and Social Media Manager

Composed story-driven copy to build an emotional connection with the target audience. Oversaw the annual convention's promotion on all social media platforms. Collaborated with a team of account managers and creative staff from concept development to final product delivery. ● Successfully developed and executed detailed social media strategies for Facebook, Instagram, Twitter, and LinkedIn. ● Managed social media accounts by scheduling content, engaging with audiences, and tracking metrics.

Company: Modern Femme Movement

I worked there from 4/2015 until 4/2019

Content I Write