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nDash Writer Profile for Mara Unkefer

Headline

About Me

I began my career in molecular biology, but while teaching college courses discovered how powerful the right story can be to build excitement for science. My passion for storytelling called me to leave the lab and leverage my skills to help companies build meaningful narratives about life science, health, and technology. I work with clients to develop engaging stories for complex concepts.

Industries I Write About

Science & Medicine

Health & Wellness

Technology

Education

My Writing Samples

Medium Articles

Blog posts shared on Medium

https://medium.com/@marawrites

Assorted Science Articles

Sample of assorted science articles.

https://www.dropbox.com/scl/fi/c6xs8enmy9m3m54i0ds0n/Unkefer-MK-Portfolio.docx?dl=0&rlkey=omvlecegzw0tzcy6c8j8oykse

Experience

Lead Science Writer

- Engages readers by developing compelling nonfiction narratives about science and nature. - Performs knowledge translation services for academic clients, accurately interpreting and articulating complex research findings for communication to a broad audience. - Generates accessible and engaging marketing content for life science and health companies.

Company: Green Row Group

I worked there from 1/2015 until now

Sr. Director of Creative Storytelling

- Develops messaging strategy and content for B2B and B2C brand messaging, investor round presentations, RFPs, annual reviews, C-suite reports, conference talks, and internal education for corporate clients. - Develops and delivers coursework that teaches corporate employees how to tell better stories about their business.

Company: Presentation Partners

I worked there from 7/2019 until now

Sr. Content Writer & Editor

- Drives content strategy across business. - Develops key messaging for business and campaign initiatives. - Partners with internal stakeholders to develop key written communications for marketing campaigns and sales initiatives.

Company: Quartzy

I worked there from 1/2023 until now

Sr. Content Writer & Editor

- Drove content strategy and messaging frameworks for global marketing campaigns. - Supported marketing and written content across three therapeutic area business units. - Supervised and mentored full-time and contract writers. - Partnered with internal stakeholders to develop brand and product style guides.

Company: Natera

I worked there from 6/2021 until 11/2022

Director of Consumer Research

- Developed and operated the in-house perception and intent research program at BRS. - Managed client experience from initial contact to final FDA submission, including designing custom research programs, supporting document creation, and producing study reports for regulatory and marketing applications. - Developed data-driven narratives to provide concise and accurate research interpretations. - Produced written content to support BRS’s marketing, customer education, and growth initiatives.

Company: Blackbriar Regulatory Services

I worked there from 2/2020 until 6/2021

Research Technician

- Drove operational efficiency while mentoring an eight person team of research undergraduates engaged in maintenance of research program and rodent colony of over 2000 animals. - Developed novel protocol for assessment of body conditions in rats, performed molecular work, including cell isolations, DNA and RNA extractions, immunoprecipitation protocols, and library preparation for Next Generation sequencing.

Company: Washington State University

I worked there from 5/2015 until 6/2016

Masters Student & Biology Teaching Assistant

- Performed sample processing and benchwork, including DNA and RNA extraction and cleanup, cDNA synthesis, real time qPCR, and preparation of RNA pools for transcriptome development - Wrote and edited manuscripts and grant applications.

Company: Washington State University

I worked there from 7/2012 until 5/2015

Content I Write