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nDash Writer Profile for Rachel Swearingen


About Me

Experienced content marketing manager with over a decade of experience in marketing. I've worked for verticals across industries, such as higher ed, lawn care, personal injury law, B2B SaaS, and other clients. I also build content strategies for clients and create social media posts/advertising campaigns.

Industries I Write About



Real Estate

My Writing Samples

A roadmap of the digital touchpoints on the customer journey

A longer read about the customer journey, using a road trip analogy


Hashtag analytics: Grow and measure your campaigns

A longer read on hashtag analytics and how marketers can use them to grow campaigns


8 Jobs Working with Children

An article for Florida Tech, written in 2017. Has retained a top spot in SERPs since that time.



Senior Content Marketing Manager

Responsibilities include: Writing monthly content like SEO blogs and thought leadership pieces for a variety of B2B SaaS clients in industries like e-commerce, data analytics, project management, quality management, and more Creating content strategy and ideation, including writing article briefs, identifying keyword opportunities, and doing competitor research Generating monthly client reports

Company: Animalz

I worked there from 8/2021 until 5/2023

Content Director

As the content director, I was responsible for: Coordinating the production of more than 100 SEO blog posts and service web pages each month for clients Writing emails and landing page text for multiple clients and marketing campaigns Creating monthly newsletters in MailChimp Managing freelance and on-staff writers to ensure all client posts were completed each month Uploading and coding website content in our content management system

Company: Lawnline Marketing

I worked there from 3/2019 until 5/2020

Creative Writer

In this position, my duties included: Building a social media strategy for Talk Fusion’s corporate office, including managing Facebook and Twitter pages on a daily basis Creating blog posts Working with graphic designers and video editors to build marketing assets

Company: Talk Fusion

I worked there from 6/2018 until 3/2019

Digital Content Specialist

In my first content role, I: Worked with an integrated marketing team to create assets like blog posts, landing pages, and email marketing campaigns Interviewed faculty subject matter experts for blogs and other content Wrote content pieces to supplement online education programs for higher education clients

Company: Bisk

I worked there from 12/2016 until 6/2018

Course Content Editor/Instructional Design Associate

As a course content editor, I was responsible for: Working with a Scrum team through Agile processes to build online course content for universities Proofing online course content to ensure all modules and tests were error-free Coordinating the efforts of the team to keep everyone on track and meet production deadlines

Company: Bisk

I worked there from 11/2015 until 12/2016

High/Middle School English Teacher

When I taught English, my duties included: Building a curriculum from scratch for grades 7-12 that adhered to Florida state standards Updating parents about student performance on a routine basis Coordinating with other faculty and staff to ensure we provided a good experience for all students

Company: Foundation Christian Academy

I worked there from 8/2012 until 7/2015

Campaign Associate

As a campaign associate for United Way, my responsibilities were: Creating and monitoring all incoming and outgoing communications related to our $5.7 million fundraising campaign Building relationships with donors and volunteers Recruiting corporate donations Designing and proofing event and marketing materials Maintaining United Way’s Facebook page and implementing its Twitter page

Company: United Way of Amarillo & Canyon

I worked there from 2/2011 until 2/2012

Marketing Associate

As the marketing assistant, I was responsible for: Planning, scheduling, and coordinating large campaign events Writing news releases and monthly email newsletters Proofing and editing all staff documents Maintaining database of media contacts Creating the UWAC annual report

Company: United Way of Amarillo & Canyon

I worked there from 8/2009 until 2/2011

Content I Write